Sell t-shirts to your audience from your own store

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Why sell T-Shirts on Sellfy?

Automated print on demand

A t-shirt is an important part of anyone’s wardrobe and will always be a casual style staple. But it isn’t always easy to find a good t-shirt that will fit you well. Plus, there’s a huge demand for custom t-shirts with unique designs. So, if you have a great idea and want to start selling online, then nothing can stop you now.

With Sellfy’s built-in print on demand, you can easily create and sell custom t-shirts and other merchandise along with digital and physical products. Sellfy will take care of everything—once you make a sale we’ll continue with the order fulfillment, printing, and shipping of your t-shirts worldwide.

Full store customization

Every eCommerce business owner will tell you to make sure that your online store has a unique look. That’s why we have developed the Sellfy Store Customizer that will help you to make your store look exactly the way you want.

There’s no need for coding or complex graphic design manipulations. You’ll be able to customize every aspect of your online store just by breezing through the Customizer tool—from text color to the shape of Buy now buttons. You can also choose the layout style of your store pages, the number of products per page, and so much more.

24/7 customer support

Everyone needs a helping hand once in a while, especially someone who’s just starting out in eCommerce.

Our premium support team is here for you 24/7. And we’ll always be here to help you with whatever issues or questions you may face—before, during, and after your free trial. Moreover, you’ll be able to find answers to a lot of your questions in Sellfy’s supporting documentation and on our blog. If you still haven’t found an answer to your question, don’t hesitate to contact us. Feel free to reach out whenever you need help!

Easy setup, low maintenance

As an irreplaceable item in anyone’s wardrobe, t-shirts will always be in high demand. So, if you're thinking about launching a custom merch line, then start creating your print or embroidery designs, put them on a t-shirt, and watch people add them to their carts?

The Sellfy user interface is extremely easy to use—anybody can do it. With Sellfy, you get a 100% customizable storefront, great built-in marketing features, and excellent customer support. You can literally build an online store for your t-shirts in less than 10 minutes—without coding or complicated setups.

Create your own t-shirts store in less than 10 minutes

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Sell more with Sellfy’s built-in marketing tools

Email marketing

With Sellfy, you won’t have to look for costly external solutions as we have a built-in email marketing tool. You can build excitement with customizable product announcement emails, let your customers know about upcoming sales and promotions, send call-to-action emails, and retain more customers with a “thank you” email.


With the Upsell feature, you can offer an additional product to your customers as soon as they add one of your t-shirts to the cart. It will appear as a customizable pop-up and can be used for featuring upselling or cross-selling offers. Use upselling to offer items that go well together with your t-shirts, like hoodies, tote bags, or other merch.

Discounts and coupon codes

It’s not a secret that almost no one can resist a good deal or a discount. Sellfy will help you effortlessly discount your products, run seasonal promotions, and clearance sales. Sellfy’s discount feature allows you to set a start/end timer, add a countdown timer for your offer and customize SALE badges.

Why sell t-shirts now?

The e-Commerce clothing market is growing
Selling t-shirts online is profitable. By 2020 the global online clothing and apparel market is expected to grow to $457 billion.
The Merch market is enormous
Global merchandise yearly sales volume is more than 3 billion. People love supporting their favorite artists–give them something to support.
Selling is easier than ever before
Not sure how to sell t-shirts online? With Sellfy, it’s easy. We’ll get you up and running in less than 10 minutes.
Your buyers are just a click away
Social media platforms have an average of 3.2 billion total users and 54% of these users use social media to research products. That’s over a billion potential buyers just a click away.

How to start selling t-shirts with Sellfy?

Sellfy is super intuitive and easy to use, even for someone who has never created a website before. Just follow these steps:

1. Sign up for a Sellfy account.
2. Create your t-shirt designs in Sellfy merch editor.
3. Customize your online store.
4. Start selling your t-shirts online.
5. Keep growing your business with Sellfy’s built-in marketing tools.

Here's what others say about Sellfy

Holger Wurst


I was surprised by how fast and easy it was to start my business with Sellfy. Now I can focus completely on the creation of new and beautiful products, expanding my range of goods, and giving support to my customers but leave the financial and delivery part to Sellfy.

Curt Shoultz

Digital comic seller

Sellfy delivered sales of my e-comics the first time and every time without a hitch. The simplicity and speed with which all the parts of the site came together and it worked the first time.

Anthony James


Sellfy made selling online extremely easy and straightforward, there’s no hassle and your products take literally minutes to set up. With impressive sales and very reasonable fees, I’ve had nothing but good fortune with them.

Is selling t-shirts online profitable?
Yes, it is and it’s not going to change anytime soon. A t-shirt is still one of the most important parts of anyone’s wardrobe. In 2021, the global print-on-demand t-shirt market size exceeded $3 billion. By 2028 the custom t-shirt printing market value is expected to reach $7.57 billion.
Is there a t-shirt minimum order amount?
Sellfy’s print on demand doesn’t have a minimum order amount. This means that you won’t have to worry about keeping inventory and taking care of the unsold leftovers. Once you make a sale, the order will be automatically sent to production and then shipped worldwide directly to your customer.
Is it legal to put a logo on a t-shirt?
Logos and other types of intellectual property can be protected by trademarks and copyrights. If you have a specific design idea in mind it is possible to put a protected logo on a t-shirt, but you should always get explicit permission before using someone else's logos.
How to price a t-shirt?
Pricing your products for the first time can be tricky. But there are certain strategies that you may find helpful. For example, to price your t-shirts for retail, you can use the following formula: Production cost + profit margin (e.g. 20%) + expenses = retail price.
How much does Sellfy’s print on demand cost?
Sellfy’s POD is free and available on all plans. With Sellfy, you won't need to make any upfront investments, as the product and fulfillment price will only be charged after your customer orders something from you and has paid the t-shirt’s retail price.
How big is Sellfy’s POD product selection?
Sellfy offers a wide range of quality products—from apparel, bags, and phone cases to mugs, stickers, and posters. Our apparel selection includes t-shirts, sweatshirts, hoodies, longsleeves, and tanks in more than 40 colors. With our white-label merchandising, you can easily design and sell personalized products that you’re proud of.

Don't sit on Your ideas!

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