Launch your online store on TikTok
Sell on TikTok
without giving up a cut
How to monetize your TikTok audience step-by-step
1. Add your products to Sellfy
Upload a digital file, create a print-on-demand t-shirt, or build a course. No coding. No software to install. Most creators get their first product live in 30 minutes.
2. Drop a store link in your TikTok bio
That single link turns every video you post into traffic for a store you own — not a platform that takes a cut.
3. Get paid. Instantly.
Sales hit your Stripe or PayPal the moment a follower checks out. Digital products deliver themselves. Merch ships from our print partners. No invoicing, no fulfillment, no waiting.
TikTok gets you the audience. Sellfy makes you money.
You're in good company
Creator story
How Ashley Renee sold 1,500+ cookbooks in a month through TikTok
Ashley Renee's whole setup was three things: a TikTok account, a recipe she'd been cooking for years, and a cookbook to sell. No launch team. No agency. No marketing budget. She dropped her Sellfy store link in her bio, mentioned it in her videos, and kept cooking on camera. Thirty days later, she'd sold over 1,500 cookbooks.
That's the playbook. Build the audience on TikTok. Own the transaction on Sellfy. One platform handles discovery. The other handles everything that turns a fan into a customer.
"Sellfy gives you all the tools you need to launch a brand: you can just log in, upload a product, and you're ready to start selling online within minutes."
Charlie CRYPTIC / Music producer
“Having a website with products makes posting on social media more meaningful because when you go viral, people will go to your page, and buy your product.”
Emma, Excel Dictionary
Sellfy vs TikTok Shop: which is right for you?
If you’re a creator selling digital products, courses, presets, templates, ebooks, or merch, Sellfy is built for you. If you’re a consumer brand running TikTok-native commerce with in-feed shopping, TikTok Shop may make sense. Most creators aren’t in the second category.
FAQs
Not natively through TikTok. TikTok Shop is primarily designed for physical goods and doesn't support digital downloads or courses. The standard approach for TikTok creators is to add a Sellfy store link to their TikTok bio, then drive followers to that link from their videos. When a follower clicks and buys, the product is delivered automatically.
No. TikTok Shop is designed for physical-product brands and charges a 2–8% commission per sale. Creators selling digital products, courses, presets, ebooks, or merch typically use an external storefront, such as Sellfy, linked in their TikTok bio. This gives you 0% transaction fees, ownership of your customer data, and a store that works even if TikTok is unavailable.
Yes. Every plan supports a custom domain with free SSL. Your store can live at yourname.com instead of yourname.sellfy.store. Custom domains look more credible and improve SEO.
On TikTok, go to your profile → Edit profile → Website. Add your Sellfy store URL (e.g., yourname.sellfy.store or a custom domain). Creators with a TikTok Business account can also add a clickable link in video captions.
Digital downloads (PDFs, presets, Lightroom presets, LUTs, templates, ebooks, beat packs, sound kits, Procreate brushes), online courses and video content, subscriptions, print-on-demand merch (t-shirts, hoodies, mugs, accessories), and physical products — all from one store.
The main difference is SEO. Sellfy stores are fully indexed, which means your store can rank for searches like "buy [your product type]" even when you're not posting on TikTok. Sellfy also supports physical products and print-on-demand merch, but Stan Store does not.
No. Every Sellfy subscription plan charges 0% transaction fees. You pay a flat monthly subscription ($22–$119/mo billed annually). The only fees deducted are the standard Stripe or PayPal payment processor fees (typically 2.9% + $0.30 per transaction).
Yes. Sellfy connects directly to your Stripe or PayPal account. Stripe typically deposits within 2 business days; PayPal is typically instant to your PayPal balance.
Nothing. Your Sellfy store is an independent storefront on your own domain, it doesn't depend on TikTok to operate. You can drive traffic from Instagram, YouTube, Google search, email, or any other source. Many Sellfy creators use TikTok as one of several traffic sources, so a restriction on any single platform doesn't shut down their store.
Yes. Sellfy supports digital downloads, print-on-demand merch, physical products, subscriptions, and online courses, all from a single storefront and checkout. Your followers can buy an ebook and a t-shirt in a single cart.
Most creators have their first product live within 30 minutes. Full store setup, customization, product upload, payment connection, and domain configuration, takes under an hour. No code required and no developer needed.
Yes. The Business and Premium plans include a built-in affiliate program. You set commission rates and invite other TikTok creators or influencers to promote your products. They get a trackable link; you pay them only on successful sales.
Launch your store before your next video goes up.
