Sell from your Instagram bio
Sell on Instagram
with store-in-bio link
How to monetize your Instagram audience step-by-step
1. Add your products to Sellfy
Upload your products (presets, LUTs, templates, Procreate brushes, merch, courses), all from one dashboard. No code, no developer needed. Have your store live in under 30 minutes.
2. Add your store link in your Instagram bio
Add your store link to your Instagram bio. Use the link sticker in Stories and mention your link in Reels captions to drive direct traffic. Every post you create drives followers to your store, not to a platform that takes a cut.
3. Get paid. Instantly.
When a follower clicks and buys, the money goes directly to your Stripe or PayPal account. No holds and no percentage cut. Your digital products are delivered automatically. Physical and POD orders ship from our print partners.
Instagram gets you the followers. Sellfy makes you money.
You're in good company
Creator story
How Race Sim Studio turned 37,000 Instagram followers into six-figure annual revenue
Ali Goz started Race Sim Studio because he and his team were serious sim racing enthusiasts who wanted to build tools and content for the community. The Instagram following grew naturally - 37,200 people who cared about the same thing he did.
The revenue came when he stopped treating the store as an afterthought. Race Sim Studio uses Sellfy to sell game assets, mods, digital downloads, and physical merchandise. One store, 0% transaction fees. Instagram drives the awareness. Sellfy handles the checkout, delivery, and customer emails.
Today, Race Sim Studio runs a 15,000+ member Discord community and generates six figures annually on Sellfy. The store keeps running whether Ali posts that day or not.
"Payments were smooth, it was cost-effective, and it allowed us to focus on product development instead of maintaining an e-commerce system."
Ali Goz, Race Sim Studio
“Five minutes later, I got the first sale! It was like my Christmas present, I was so excited to get that PayPal notification!”
Justine Blanchin, photographer
Should you use Instagram Shopping or Sellfy?
Creators selling digital products, presets, courses, or merch: Sellfy is built for you. Large consumer brands with an approved Meta Commerce account and running Instagram-native commerce at scale may find Instagram Shopping adding value. Most individual creators aren’t in that second category.
FAQs
Yes. Instagram Shopping doesn’t support digital products in most markets: no presets, no LUTs, no ebooks, no courses. Add your Sellfy store link to your Instagram bio. When a follower clicks and buys, the product downloads automatically.
No. Sellfy doesn’t require a Meta Business account, a Facebook page, a Commerce Manager setup, or a catalog submission. A personal Instagram account with a link in the bio is all you need. No approval process. No waiting for Meta to review your store. You can have a product live before your next post goes up.
Your Sellfy store URL (or a custom domain) goes into your Instagram bio’s website field. Followers click once and shop for everything. No Linktree with separate links per product type. No third-party checkout. The sale completes on your store; you get the money and the buyer’s email.
Add the link sticker to a Story and point it to a specific product page, not your homepage. A Story showing the before/after of a preset sells better than one linking to your full catalog. Pin a Story Highlight for your most popular products. New visitors to your profile see it immediately. Stories disappear in 24 hours; Highlights stay visible indefinitely.
Add your store link or a direct product URL in the Reel caption. Say where to find it in the video. The pattern: show the product in action in the Reel, put the store link in the first line of the caption. Reels surface to non-followers. Every new viewer who reads the caption can become a buyer. The link stays there months after the Reel drops.
Yes. Digital file delivery is built into Sellfy: Lightroom presets (.xmp, .lrtemplate), Capture One styles, LUTs (.cube), Procreate brushes, and any format used by photographers or video editors. Upload the file, set a price, add the link to your bio. When someone buys, they get an automatic download link in seconds. No manual delivery. No Dropbox link in a DM.
Stan Store converts well from bio link clicks. The gap is SEO. Stan Store pages are poorly indexed by Google. Your Sellfy store is fully indexed under your own custom domain: every product page, every category. Buyers searching “buy Lightroom presets” or “Procreate brushes” can land on your store on days you don’t post. Sellfy also supports print-on-demand merch and physical products. Stan Store doesn’t.
Linktree is navigation. It shows a list of links but has no checkout. A follower who clicks a Linktree link lands on a separate storefront to buy. Sellfy is a full store: product pages, shopping cart, payment processing, automatic digital delivery, buyer email capture. Instagram bio to checkout in one flow. No intermediate landing page, no extra step between discovery and sale.
Yes. Every Sellfy checkout captures the buyer’s email automatically. That list is yours. Instagram Shopping doesn’t share buyer contact data. When someone purchases through Instagram Shopping, Meta keeps the customer relationship. With Sellfy, every buyer’s email lands in your dashboard at checkout. Use the built-in email marketing tool to announce new drops to people who have already paid you. No algorithm between you and them.
Nothing. Your Sellfy store is an independent storefront on your own domain. It doesn’t need Instagram to operate. Drive traffic from Google search, email, TikTok, YouTube, Pinterest, or any other source. A restriction on any single platform doesn’t shut down your store or stop your revenue.
Only if you haven’t built a list. Sellfy captures every buyer’s email at checkout. When a Reel underperforms, you have a direct line to people who already paid you. The built-in email tool (2,000–50,000 credits/mo) lets you reach past buyers without Instagram’s algorithm in the way. Your store also stays indexed on Google. Buyers searching for your product type find it on quiet posting weeks.
Yes. Instagram Shopping has country restrictions. Sellfy doesn’t. Sellfy works in every country where Stripe or PayPal operates. You don’t need Instagram Shopping enabled in your region. Add your Sellfy store link to your bio and start taking payments from day one. Sellers in markets where Instagram Shopping is unavailable use Sellfy as their primary storefront.
Yes. Business and Premium plans include a built-in affiliate program. A photographer selling presets and a videographer selling LUTs can cross-promote each other’s products. Each creator gets a trackable affiliate link and earns a commission on successful sales. You set the rate; you pay on conversions, not clicks. No third-party affiliate tool required.
Your next Reel could be sending followers to a store you own.
