Design and sell
merch without ever touching inventory
Create and sell custom merch with Sellfy's print-on-demand. Launch your merch store in minutes, ship it worldwide, keep 100% of every sale.
- 120+ POD products
- Online store with POD built in
- No transaction fees
165M+
Earned by creators
Global
Fulfilment locations
120+
POD products
How to make and sell merch
Selling merch usually means juggling a POD service, a store builder, and an email tool. Sellfy is all three, in one place.
1. Create an online store
Sign up, pick a template, drop in your logo, set your colors, connect Stripe or PayPal. It's mostly a question of how fast you click. Most creators are up and selling within the hour, no developer required.
2. Design your print-on-demand merch
Open Sellfy's product editor and browse a catalog of 120+ POD products. Drop your design on a t-shirt and watch your PNG land in 53 colors. Same goes for hoodies, mugs, hats, and phone cases. Set your prices, preview every angle, hit publish.
3. Promote and sell
Share your store link wherever your audience already follows you. Bio, video descriptions, podcast notes, Discord. Sellfy comes with email marketing, abandoned cart recovery, and checkout upsells built in, so the tools that convert visitors aren't something you stitch together from a separate stack.
4. We print and ship
Every order routes to one of 11 fulfilment centers worldwide. From there it's printed on demand and shipped directly to your customer. None of the boxes, labels, or shipping logistics ever touch your day.
5. You get paid instantly
Money from every sale lands in your Stripe or PayPal as soon as the payment clears, with no platform hold and no transaction fees taken out by Sellfy.
Calculate your merch margin
Sellfy charges 0% transaction fees - keep every dollar of profit.
Choose from 120+ products
BestsellerUnisex Staple T-Shirt | Bella + Canvas 3001
Colors: 53Starting from $11.69
BestsellerEnhanced Matte Paper Framed Poster (in)
Colors: 3Starting from $20.35
BestsellerClear Case for iPhone®
Colors: 1Starting from $9.38
BestsellerClassic Dad Hat | Yupoong 6245CM
Colors: 11Starting from $14.65
How does Sellfy's
print-on-demand work?
Ideal for creators and online businesses who hate complexity but want results.
1. Customer places an order
When a customer buys from your store, the order routes straight to the closest of 11 partner fulfilment centers. Within minutes, the production team has the full order in their queue.
2. Production happens on demand
From there, the design gets printed and prepared for shipping. Each item is made fresh for that specific order, with no warehouses, no overstock, and no inventory hanging around.
3. Delivery to the customer
Once it's ready, the package ships straight to your customer. Because production already happened close to them, the order arrives faster and is less likely to get hung up at customs.
Worldwide shipping
Every order ships to your customer from the closest of our 11 fulfilment centers.
Merch for artists
Illustrations, photography, lettering, and patterns sell well as posters, framed prints, t-shirts, and mugs. Most artists do well starting with three or four flagship designs across two product types, then expanding as they see what sells.
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Merch for Instagram creators
Your followers already know your aesthetics from months of scrolling, which means the merch should fit your existing brand. Monochrome hoodies, branded totes, and lifestyle mugs do well, especially when launched alongside a content push rather than dropped quietly.
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Merch for TikTokers
TikTok rewards speed. T-shirts, hoodies, and phone cases work best because they're fast to design and recognizable in 5 seconds. Drop merch within a week of the moment going viral and you'll catch both the algorithm and the audience before either has moved on.
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Merch for YouTubers
YouTube is a slower, higher-trust channel than TikTok or Instagram. Your most engaged viewers come back week after week. Pin the store link in your description, mention it in a couple of videos a month, and your most loyal viewers will find it.
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Merch for musicians
Musicians have been selling merch the longest, and the formula still holds. Band t-shirts, tour hoodies, and hats sell across genres because fans want a physical token of the music they love. Sellfy gives you the same catalog without depending on a label store or a venue's cut, and if you also sell sample packs, drum kits, or presets, they live on the same store as your merch.
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Join 75k+ creators who've earned $165M+ with Sellfy
"I started selling digital products on the Sellfy platform and couldn't be happier. I know it sounds cliché, but Sellfy has really changed my life! Sellfy has given me the means to pay off our home mortgage early, allowing us to enjoy life more."
"Sellfy does a really great job with making the purchasing process straightforward. The user experience is so effortless that it's easy to get a high conversion rate."
"Eleven years. Four million visits. 1.8 million downloads. At FGD, we've spent over a decade building a creative community—sharing free & paid design resources and empowering designers worldwide. And through it all, Sellfy has been the foundation that made it possible."
Why sell custom merch with Sellfy?
Turn a design into real revenue — without inventory, fees, or a stitched-together stack of tools.
1. A market growing 25% a year
The global print-on-demand market is projected to reach $37.85B by 2030, growing at a 25.5% CAGR, and crossing $118B by 2035.
2. No inventory, no upfront risk
Nothing prints until a customer buys. You never pre-pay a print run, hold stock, or ship a box. Designs that flop cost you nothing.
3. Higher margins, no platform cut
Sellfy takes 0% transaction fees. Etsy takes 6.5%. Over a year of sales, that's the difference between a side project and a real income.
4. Worldwide shipping from 11 fulfillment centers
Every order routes to the closest of 11 print centers — a buyer in Berlin ships from Europe, not Texas. Faster delivery, fewer customs holds, fewer abandoned checkouts.
5. Store, marketing, and POD in one place
Storefront, product editor, email, upsells, abandoned-cart recovery — all built in. No stacking and glueing several platforms and services together. One tool, one bill.
FAQs
Open your Sellfy store today
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