Shopify Pricing (2026): Full Plan Breakdown

How much does Shopify cost?

Shopify's four plans cost $39/mo (Basic), $105/mo (Grow), $399/mo (Advanced), or from $2,300/mo (Plus) (Shopify pricing). Paying annually cuts the first three to $29/mo, $79/mo, and $299/mo, discounts of 25.6%, 24.8%, and 25.1% respectively. Here's the full breakdown:

New merchants get a 3-day free trial with no credit card required (Shopify free trial). After the trial ends, Shopify doesn't jump straight to the sticker price. Instead, it charges an introductory rate of $1/mo for the first three months, then bills the standard plan price.

That promo rate expires automatically, and the jump from $1/mo to $39/mo (or higher) can catch a merchant off guard if they forgot they were still on the intro period.

Billing itself runs in 30-day cycles, and once a cycle is charged, that payment is generally non-refundable even if you cancel mid-cycle (Shopify pricing overview).

Sellfy: a lower-cost alternative to Shopify

Shopify is built for physical-commerce operations that need staff seats, inventory locations, and a retail app ecosystem. If you're a solo creator selling digital products, that infrastructure is mostly overhead. Sellfy is built for the narrower job:

• Zero transaction fees on every plan. No third-party processor surcharge to track or avoid, unlike Shopify's 2%/1%/0.6%/0.2% stack.
• Starter runs $22-29/mo (billed annually or monthly), under Shopify Basic's $39/mo, with no staff-seat restriction to work around because there's no seat limit to hit at this size.
• Digital products, physical products, subscriptions, and print-on-demand in one plan. POD ships from 11 fulfillment centers worldwide with no inventory held by the creator.
• Built-in email marketing on every plan, with 2,000-50,000 free monthly credits depending on tier, so there's no separate ESP subscription to run alongside the store.

Sellfy plans are tiered by annual revenue rather than by feature, so the honest caveat is that each plan has a sales cap, and Sellfy may charge a 2% overage fee on revenue above it until you upgrade (Sellfy pricing).

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Shopify pricing plans: a breakdown

Basic

Basic is Shopify's entry point: the lowest monthly price of the three self-serve plans.

$39/mo, or $29/mo billed annually ($348/yr).

• No additional staff accounts
• Up to 3 B2B catalogs
• 1 headless storefront, 10 inventory locations
• 2% third-party processor fee if you don't use Shopify Payments

Grow

Grow is Shopify's second self-serve tier, priced for stores that have outgrown Basic.

$105/mo, or $79/mo billed annually ($948/yr).

• Up to 5 staff accounts
• Up to 3 B2B catalogs, 1 headless storefront, 10 inventory locations
• 1% third-party processor fee if you don't use Shopify Payments

Advanced

Advanced is Shopify's most capable self-serve plan, one step below Plus.

$399/mo, or $299/mo billed annually ($3,588/yr).

• Up to 15 staff accounts
• Live third-party shipping rates at checkout
• 0.6% third-party processor fee if you don't use Shopify Payments (the lowest self-serve rate)

Plus

Plus is Shopify's top tier, one step above Advanced.

From $2,300/mo, priced by quote, not published on the pricing page.

• Unlimited staff accounts, up to 200 inventory locations
• Fully customizable checkout, up to 200 POS Pro locations
• Third-party processor fee fully waived (Shopify pricing overview)

Shopify's hidden costs

Beyond the plan price, five costs show up on a Shopify bill that the pricing page doesn't lead with:

• Standard card processing stacks on the plan fee even inside Shopify Payments. Using Shopify's own processor still costs 2.9%+$0.30 (Basic), 2.7%+$0.30 (Grow), 2.5%+$0.30 (Advanced), or from 2.25%+$0.30 (Plus) per card transaction (Shopify pricing).
• A separate third-party payment provider fee stacks on top of that if you use PayPal, Stripe, or another gateway instead of Shopify Payments: 2% (Basic), 1% (Grow), 0.6% (Advanced), or 0.2% (Plus, fully waived) (Shopify pricing).
• Store credit and gift-card payments now carry the same fee for stores created on or after May 12, 2025 (Shopify pricing overview). Stores created before that date, and Plus stores, are exempt.
• POS Pro, the advanced in-person retail toolkit, is a $89/mo-per-location add-on on every plan, not something any tier includes by default (Shopify pricing).
• Automated digital file delivery needs an extra app install. Digital products are a native product type with no added fee, but sending the download link automatically after purchase requires installing Shopify's own free "Digital Products" app, built by Shopify itself rather than a paid third party (Shopify's Digital Products app; Shopify help center).

The third-party processor fee is fixed per plan. It doesn't rise as sales grow within a tier, but the dollar amount it takes does, since it's a cut of every transaction that isn't routed through Shopify Payments.

Card processing itself costs about the same on any checkout, Sellfy included, so it isn't the line that separates the two platforms. Shopify's own fee stack is that line, and Sellfy doesn't charge it at all. Here's what that stack costs at three revenue points, set against Sellfy's flat plan for the matching volume tier.

Each row assumes the creator routes payments through a processor other than Shopify Payments, which is when the third-party fee applies. Sellfy charges 0% either way, so there's no processor choice that changes the number.

Shopify pros and cons

Who Shopify is best for

Shopify fits three kinds of merchants: solo or very early-stage stores on Basic, small teams outgrowing Basic on Grow, and larger multi-staff or shipping-heavy operations on Advanced.

Solo and early-stage merchants get Shopify's full ecosystem at its lowest entry price on Basic, at the cost of not being able to add a second staff login.

Small teams up to five people move to Grow once they need more logins and want the processor surcharge to drop from 2% to 1% if they're not on Shopify Payments.

Larger, shipping-heavy operations up to 15 staff land on Advanced for live third-party shipping rates at checkout and the lowest self-serve processor rate.

Plus sits outside this range entirely. It's built for enterprise merchants running custom checkouts across up to 200 locations, priced and packaged well past the solo-to-small-team segment Sellfy competes in.

Shopify customer reviews

Shopify's G2 reviews swing from multi-year loyalty to sharp frustration. The quotes below come from two distinct G2 reviewers.

What one reviewer liked. One reviewer with a decade on the platform pointed to consistency:

"Shopify is an amazing service. I have been using it for 10 years." — Langston A., Creative Director, Small-Business · G2 · August 6, 2026

What another reviewer flagged. A second reviewer called out frequent changes and weak support:

"So much, it constantly makes updates that don't provide any meaningful benefit to businesses. I'm convinced these updates are just made to justify the wages of the UI designers. It's incredibly frustrating that these updates are made with no ability to revert back to the old settings. The support line is useless, their agents aren't able to provide help in any way." — Sip L., Owner, Small-Business · 0/5 stars · G2 · June 2, 2026

The alternative: Sellfy

Shopify's fee structure rewards merchants who commit fully to Shopify Payments. Skip it, and a processor surcharge stacks on every sale regardless of plan. Sellfy sidesteps that decision entirely: transaction fees are 0% on every plan, whether you're paid through PayPal or Stripe, so there's no "right" processor to pick to avoid a surcharge.

Sellfy's product catalog treats digital products, subscriptions, and print-on-demand as first-class from account creation, with PDF stamping (the buyer's email embedded on every downloaded page) running by default on every plan at no extra setup.

For a full breakdown of where the two platforms diverge feature-by-feature, see how Sellfy compares to Shopify, or browse Shopify alternatives built specifically for creators rather than retailers.

Sellfy's own plans are revenue-tiered rather than flat-fee-per-sale: Starter covers up to $10K/yr in sales, Business up to $50K/yr, Premium up to $200K/yr. A store that outgrows its tier mid-year isn't shut off; Sellfy notifies the account and may start charging a 2% overage fee on the revenue above the cap if it hasn't upgraded. That's the one place Sellfy's own pricing isn't purely flat, stated plainly rather than left for a support ticket to surface.

More than 75,000 creators have run over $165M in sales through Sellfy.

The verdict on Shopify's pricing

Shopify's pricing earns its cost when a business is using the retail infrastructure the plan pays for: staff logins, multiple locations, an app ecosystem built for scale. A solo creator selling only digital files pays the same subscription and processor-fee stack without touching most of that, which is the exact gap Sellfy's flat, 0% fee pricing is built to close.

Sellfy charges 0% transaction fees at every tier, starting at $22/mo on annual billing, with Sellfy pricing showing the full plan breakdown up front. No sales call required to see the number. The 14-day free trial requires no credit card, and the 30-day money-back guarantee covers the decision either way.

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