Sellfy MCP server
Connect your store to the AI app you already use, then ask for the store admin you keep putting off.
Server URL
https://api.sellfy.com/mcp Paste this into your AI app and sign in with your Sellfy account.
- On every plan and the free trial
- Sign in, no API keys
- Nothing publishes itself
Works with
Trusted by 75K+ creators and businesses who've earned $165M+ with Sellfy
Connect your AI app in two steps
The same server URL everywhere, and a sign-in instead of a key. Pick the app you already use.
1 Add Sellfy from the Claude directory
Add Sellfy to Claude- Click the button above and choose Connect on the Sellfy listing.
- Sign in to Sellfy in the window that opens, check the store name, and click Allow.
- In a chat, click + at the bottom left, choose Connectors, and switch Sellfy on. This is per conversation, and it is the step people miss.
Or add it by hand with this URL
https://api.sellfy.com/mcp In Settings, then Connectors, click + Add, choose Add custom connector, name it Sellfy and paste the URL.
2 Ask it something
What sold in my store last month, and which product made the most?
1 Add the MCP server
Paste this as the MCP endpoint
https://api.sellfy.com/mcp Developer Mode is not required. Older guides that tell you to switch it on are out of date.
- Go to chatgpt.com/plugins and click +, then Add custom MCP server.
- Name it Sellfy, and paste the URL above as the MCP endpoint.
- Leave authentication as detected, tick the acknowledgement that you trust the server, and create it.
- Sign in to Sellfy in the window that opens and click Allow.
- In a chat, type @ and pick Sellfy. Like Claude, this is needed each time you want it in a conversation.
2 Ask it something
Which of my products have no image, or a description shorter than two sentences?
1 Add it from your terminal
Run this once
claude mcp add --transport http sellfy https://api.sellfy.com/mcp Then run /mcp inside Claude Code and choose Authenticate to sign in to Sellfy.
Codex CLI, Gemini CLI and VS Code take the same URL. The commands for each are in the Sellfy agent setup guide.
2 Ask it something
List my products as a table with price, type and whether they are published.
1 Add the MCP server
Paste this as the server URL
https://api.sellfy.com/mcp - Open Settings, then MCP & Integrations.
- Click New MCP server, name it Sellfy, and paste the URL above.
- Leave the transport as HTTP and save.
- Click Needs login on the Sellfy entry and sign in to your Sellfy account.
2 Ask it something
Draft a product description for my newest upload in the style of my other listings.
1 Add the connector
Paste this as the server URL
https://api.sellfy.com/mcp - Open Plugins in the sidebar, or Customize, then Connectors.
- Choose Add custom, then Connector, then Add MCP connector, and select Remote.
- Name it Sellfy, paste the URL above, and set Authentication to OAuth.
- Leave Transport on Streamable HTTP, tick the acknowledgement, and click Add.
- Click the Sellfy card to sign in.
2 Ask it something
What do my customer reviews keep complaining about?
1 Use the same URL
Server URL
https://api.sellfy.com/mcp Lovable: open Connectors, click +, choose MCP server, name it Sellfy, paste the URL, leave Connection on Direct connection, then Add & authorize.
Replit: open Settings, then Integrations, then MCP Servers. Click + Add MCP server, name it Sellfy, paste the URL, and click Test & save.
Mistral Le Chat: open Connectors under Intelligence, click + Add Connector, switch to Custom MCP Connector, name it sellfy with no spaces, paste the URL, and click Connect.
Any app that speaks MCP over Streamable HTTP will work. In most of them an administrator can switch custom connectors off for a whole workspace, in which case the option is missing or greyed out.
2 Ask it something
Create a 20% discount code for my whole store that expires on Sunday night.
Every tool, every field and the full connection reference live in the Sellfy MCP documentation. These menus move from time to time, so if a click path here does not match what you see, that page always has the current one.
Ask for what needs doing
Every prompt below is one a seller actually types. Copy one, paste it into your connected app, and watch your store change.
Get a product listed
A draft listing with the files attached and a description in your own voice.
See how last month went
An answer from your real numbers, in the chat, instead of a dashboard to read.
Email your buyers
A campaign waiting in your dashboard and a test in your own inbox. You still send it.
Rewrite a storefront page
A preview link you can check on your phone. Your live store stays as it was.
Find what is missing
A list of what is thin or broken, so you can fix it in one afternoon.
Look up a buyer order
The line items, the amount and the payment status, pulled up without opening the dashboard.
"Having that level of creative control without needing to personally write every line of code has been liberating."

What it won't do
Every line below is a property of how the connection is built, not a promise we are making.
It can't email your buyers
Campaigns are only ever created as drafts, and test emails go only to your own address. Sending to your list happens in the Sellfy dashboard, by you.
It won't publish anything on its own
New products are created unpublished, and publishing is a separate step you have to ask for. A digital product cannot go live at all until it has a file, text, link or license keys attached.
It can't delete a product or a discount
There are no tools to delete a product or a discount, and a discount can only be expired. The only things it can remove are a license key and a store draft.
It can't touch money
There are no tools to issue a refund or move money. Payouts, Stripe and PayPal work exactly as they do now.
It can't overwrite a change you just made
Storefront edits carry a revision check. If something changed since the assistant last looked, the write is rejected and it reads the page again first.
You stay in control of access
Disconnect in your assistant at any time. Changing your Sellfy password ends every connection at once.
FAQ
Open your Sellfy store today
Try Sellfy free for 14 days. No card needed.
Start free trial