What's new?

Keep up with the latest releases, improvements, and fixes.

Better file organization for digital products

You can now add three new building blocks to a digital product, so buyers get a clearer, better-organized delivery.

  • Sections: group your files into folders, each with a name and description.
  • Content: add a block of text with a title and description, such as a course overview or installation instructions.
  • Cloud-hosted file: link to a file or URL that buyers can open after purchase. You can serve a product straight from your own server, Dropbox or Google Drive, with no upload needed.

New Quick start guide

Our Quick start guide now includes five short video tutorials covering the basics of getting ready to sell:

  • Getting started with Sellfy
  • How to add a product
  • How to customize your store
  • How to add payment options
  • How to promote your store

Find them in the Quick start guide.

Venmo at checkout

Buyers can now pay with Venmo if you've connected PayPal. Eligible buyers see a Pay with Venmo button at checkout. On desktop they scan a QR code with their phone. On mobile they're taken to the Venmo app and brought back to the confirmation page afterwards.

Who can use it:

  • US-based sellers and US-based buyers only.
  • Payments must be in USD.
  • Buyers need the Venmo app installed on iOS or Android.
  • On mobile, buyers need Safari on iOS or Chrome on Android. On desktop, any major browser works.

Easier-to-read prices

Prices over 1,000 now use a thousands separator, for example 1,250 instead of 1250. You'll see this on your store and in your dashboard.

Apple Pay and Google Pay on every checkout

The Apple Pay and Google Pay buttons now show up for every buyer. Before, returning customers didn't see them because they only appeared on the first checkout step.

Product tabs

The long product page is now split into sections, so adding and editing products is quicker and easier to follow.

  • General
  • Files
  • Shipping (physical products only)
  • SEO
  • Advanced settings (custom fields live here for now)

Faster checkout for free products

Buyers no longer see a "Processing order…" page when they get a free product. The confirmation page now shows their email address and transaction ID.

7-day and 30-day views in dashboard analytics

Switch between Last 7 days and Last 30 days in your dashboard analytics. This came back after you told us you missed it.

Turn checkout CAPTCHA on or off

You can now switch the checkout CAPTCHA on or off in the Store customizer. It's on by default because it adds protection, and up to 99% of buyers never see it, because it runs in the background and only appears for high-risk visitors.

CAPTCHA at checkout for card payments

Sellers have been hit by people testing stolen credit cards with fake purchases. That means refunds and chargeback fees for you. To help stop this, high-risk buyers now complete a CAPTCHA on the last step of card checkout. In the Store customizer, you can choose between Google and hCaptcha.

Preview your upsell

See how an upsell will look to buyers before you create it. The preview matches your store, including your theme and fonts.

Copy your product link while editing

Copy your product's link with one click from the product editor.

Warning for variants with no file

If a variant of a digital product has no file attached, you'll now see a warning icon next to it. This is almost always a mistake, and buyers of that variant would get nothing.

Refunding a subscription payment no longer cancels the subscription

If you refund a single payment on a subscription product, the subscription now stays active. To end a customer's subscription, cancel it from your Sellfy dashboard or your Stripe dashboard. If you cancel and refund at the same time in Stripe, the subscription is canceled on Sellfy too.

Better VAT MOSS report

The VAT MOSS report is easier to use.

  • Choose the currency. Sell in USD but need the report in EUR? Sellfy converts every purchase using the exchange rate from the day of the sale.
  • Pick a quarter instead of a month, to match how often you file.
  • See your export history and open earlier reports whenever you need them.

YouTube Shorts as media previews

You can now use a YouTube Shorts video as a product's media preview.

More Zapier triggers

Zapier now supports the same triggers as Webhooks:

  • Cart abandoned
  • Contact form submitted
  • Subscription product bought
  • Subscription product canceled

Product update info for buyers

When a buyer returns to their download page, they can now see when the product and its files were last updated.

Sellfy 6.0

Sellfy 6.0 brings a fresh look to our homepage, pricing and features pages, along with a new onboarding experience for new sellers.

Subscriptions tab in the buyer account

Buyers who log in to a store no longer see "View order" buttons next to their subscriptions. They can manage each subscription from the Subscriptions tab.