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Expertise Still Sells in the AI Era: How Trevor J. Wilson Made $11,000 in His Ebook’s First Week

Expertise Still Sells in the AI Era: How Trevor J. Wilson Made $11,000 in His Ebook’s First Week

Professional baker Trevor J. Wilson on self-publishing a $11,000-in-a-week sourdough ebook, growing an audience without chasing algorithms, and why real expertise still beats AI slop.

By Zane Skuja
13 min read

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