What are the most profitable digital products?

Selling educational products such as eBooks and online courses can be highly profitable. Over 60,000 Sellfy creators have made $100M in revenue by selling educational products. Another way to identify the products that are in high demand is to use Google Trends. By using Google Trends, you can analyze the search volume of a particular digital item and determine its popularity over a specified time frame.

How do I start a profitable digital product business?

To start an online business, you must first determine if there is demand for your downloadable product. The best way to do this is to engage your audience. Once you've discovered what they desire, you can create a popular digital product, join Sellfy, and begin selling.

15 Most Profitable Digital Products in 2025

Digital products are online goods you can access or download instantly. Think e-books, templates, courses, music, software, or anything else that can exist as a digital file.

Below, I’ll cover these and other most profitable digital products to sell in 2025.

To make this guide worth your while, I’ve included actionable advice on selling digital products. For insights, I turned to Christian Maté Grab, who built a six-figure business selling LUTs and Lightroom presets. I also spoke with Ashley Renee, a food blogger who turned her passion for trendy recipes into income by selling and promoting her keto cookbook on Sellfy.

Let’s dive in!

Why sell digital products?

Selling digital products doesn’t require inventory, shipping, or storage. You create something once, and sell it over and over again, generating passive income. Along the way, you get to enjoy higher profit margins, lower overhead, and endless scaling. You can update digital products anytime, personalise them for your audience, and reach customers globally.

And to be more exhaustive:

Lower barrier to entry. Digital products are cheaper to create and test out, as you don’t need to worry about production, inventory, or shipping.
High profit margins. With digital products, you don’t have to worry about overheads, which means most of what you earn is profit. The key is to price your products wisely so you’re not just making sales, but actually making it worth your effort.
Built-in scalability. Whether one person or one thousand buys your product, you are not forced to create more of the same product.
Hands-off fulfillment. With e-commerce platforms like Sellfy, you can set up your store in minutes, upload your products, and let it run. Every order gets delivered instantly, plus your files are automatically protected from piracy.
Infinite shelf life. Digital products will never expire, wear out, or go bad. An e-book, template, or a simple PDF you make today can keep selling for a long time with zero upkeep.
Growing demand. The market for digital products is booming. For example, just the digital fitness and well-being market is expected to reach $83 billion by 2029.
Global reach by default. You’re not limited by geography. The moment your product is online, anyone with an internet connection can buy it.
Portfolio effect. You can eventually increase lifetime customer value by bundling products, upselling, or developing membership models.

Alas, selling digital goods isn’t always easy. You need strong branding, clear descriptions, and dependable support to establish trust because customers cannot hold what you sell, competition is fierce, and piracy is a risk.

Quick overview of the best digital products to sell

Here’s a quick rundown of the best digital products to start selling online today.

Digital product type	Quick overview	Why it’s a great choice
E-books	Profit margin: 60–80% Startup cost: $29–$500 Best for: Content creators, educators, experts	• Simple to create, no inventory or shipping needed • Monetize knowledge or build an audience • Consistently among the top info products people buy
Online Courses & Tutorials	Profit margin: 70–90% Startup cost: $29–$1,000 Best for: Educators, coaches, creators	• Highly scalable and commands premium pricing • Works in almost any niche • Perceived as more valuable than formats like e-books
Templates & Planners	Profit margin: 70–90% Startup cost: $29–$100 Best for: Creators, entrepreneurs	• Ready-made tools that save users time • Always in demand across various niches • Affordable, scalable, and customizable
Printables	Profit margin: 70–90% Startup cost: $29–$100 Best for: Coaches, teachers, DIYers	• Simple adn quick • Includes coloring pages, wall art, worksheets, trackers • Great passive income product
Digital Art	Profit margin: 70–90% Startup cost: $29–$80 Best for: Artists, illustrators, designers	• Turns creative work into sellable products • Formats include Procreate drawings, Twitch emotes, vector packs • Can also be paired with print-on-demand
Music & Sound Effects	Profit margin: 70–90% Startup cost: $29–$500 Best for: Musicians, podcasters, producers	• In demand across film, games, YouTube, and podcasts •vInclude beats, sound effects, loops, or full packs • Niche audiences boost success
Photography Presets	Profit margin: 70–90% Startup cost: $29–$100 Best for: Photographers, influencers	• One of the easiest digital products to sell • Helps users achieve signature editing styles fast • Once created, can be resold endlessly with no extra work
Stock Photography	Profit margin: 70–90% Startup cost: $29–$100 Best for: Photographers, creators	• Evergreen demand across content marketing • Bundle themed photo packs (travel, lifestyle, business) • Selling via own storefront means more profit and visibility
Video Assets (LUTs, animations, edits)	Profit margin: 70–90% Startup cost: $50–$500 Best for: Filmmakers, YouTubers, editors	• Video is the most consumed media type online • Products include LUTs, transitions, overlays, etc. • High profitability with cinematic or social-ready tools
Digital Services	Profit margin: 50–80% Startup cost: $29–$200 Best for: Consultants, coaches, designers	• Package expertise into a service • Includes coaching, design, consulting, or custom plans • Builds trust and positions you as a professional brand
Subscription Products	Profit margin: 70–90% Startup cost: $0–$200 Best for: Creators publishing regularly	• Predictable recurring revenue model • Builds long-term fan loyalty and engagement • Can bundle with simple downloads for added value
Design Assets & Graphics	Profit margin: 80–90% Startup cost: $29–$200 Best for: Graphic/UI designers, marketers	• Fonts, icons, and UI kits are building blocks of design • Strong ongoing demand across industries • One high-quality asset can sell hundreds of times
Meal Plans & Cookbooks	Profit margin: 70–90% Startup cost: $29–$100 Best for: Chefs, food bloggers, nutritionists	• Evergreen demand for recipes and diet plans • Sell cookbooks, niche diets, or weekly/monthly plans • Works well for both casual audiences and professionals
AI-Generated Content & Tools	Profit margin: 80–95% Startup cost: $19–$50 Best for: Writers, designers, artists	• Emerging, fast-growing niche • Includes prompt packs, AI art bundles, or auto-generated content • High margins and minimal production effort
PLR Products	Profit margin: 80–95% Startup cost: $100–$500 Best for: Creators testing niches quickly	• Pre-made products you can rebrand and resell • Great for testing or expanding into new niches fast • Saves time vs. creating from scratch

15 best digital products to sell online

Here are 15 of the most profitable digital product types for 2025, complete with real examples and creator success stories.

1. E-books

Efikzara ebook store — A successful blogger, Zara Simon-Ogan, is successfully selling her haircare recipe e-books and other products on her Sellfy store.

🚀 Quick overview

Profit margin: 60-80%
Startup cost: $29-$500
Market size: $14.9 billion globally
Best for: content creators, educators, and subject matter experts

Why I picked e-books

E-books consistently rank as one of the best digital products for beginners. They’re simple to create, require no inventory or shipping or shipping, and have profit margins that are hard to beat, and you don’t need any extra tech skills to get started.

E-books are also one of the top information products that people spend money on. Turning it into an educational e-book is a smart way to monetize what you know.

📌 Case in point

Ashley Renee, a successful food vlogger, began writing and selling cookbooks on the keto diet after her food videos went viral on TikTok. The overwhelming demand for her recipes provided her with the motivation to self-publish.

Ebook store example

E-books are incredibly versatile. You can sell them for profit or even give them away for free in exchange for email addresses, making them a powerful tool for building an audience.

🔗 E-book distribution platforms

E-commerce platforms like Sellfy
Amazon Kindle Direct Publishing
Your own blog or website with an integrated shopping cart functionality

💲 Pricing range

Short e-books (20–50+ pages): $5–$20

For example, Fida Fertyaket sells a simple detox guide for as much as $6.99.

Ebook price example

Comprehensive guides (50–150 pages): $19–$50

For example, Amel Aitouche, another creator on Sellfy, began selling relocation guides for Dubai for $34.90.

ebook guide example

💡E-book selling tip

Ashley Renee, who has successfully sold over 1500 e-books just in the first months, strongly suggests using your social media platforms strategically to drive traffic to your store.

She posted consistent, engaging, high-quality content related to her keto recipe e-book, which captivated her audience and led them directly to her Sellfy store through links in her bio.