10 Top Etsy Alternatives for Sellers in 2026

Etsy’s been around for quite a while, giving artists and small business owners a place to sell handmade pieces, old collectibles, and other creative finds that you can’t get in regular stores.

It’s a great way to reach buyers almost anywhere. But it’s not without problems: the fees are rising, competition is more challenging than ever, and a lot of sellers feel like they don’t have much freedom to design their shops the way they want.

During 2025, more small businesses began testing other platforms that promised better control, fair pricing, and tools that actually help with promotion instead of getting in the way. I’ll go through ten platforms that really stand out for their usability, pricing, and design flexibility.

How did I choose and test Etsy alternatives

When I was creating the list of where to sell other than Etsy, I tested several platforms that sellers usually prefer after leaving Etsy. Each one is designed for a different type of creator, so I wanted to see how they actually perform in real use rather than relying on what’s promised on their websites.

I tested things like how easily you can send digital downloads, deal with shipping settings, or track basic analytics. I paid attention to things like

• How quick and simple to set up an account
• How much creative freedom do you have
• Pricing 
• The products that platforms support
• Built-in tools 
• Marketing and promo features
• Community tools like blogs or forums
• Payment options and tax tools
• How easily can you grow as your business expands

My goal wasn’t just to test features – it was to see which platform really suits those who are new to selling online, hobbyists looking to share their work, or more established shop owners who want tighter control.

Note: It’s especially tricky to compare prices amongst platforms. So, I made a list of the starting plan and the best value plan for each of the Etsy alternatives.

The prices, features, and trial periods for such platforms change all the time. Everything I mentioned here is based on information that was available online on the official websites at the time I wrote this review. So, I’d recommend that before you subscribe to a platform, you do your own mini-research.

10 Etsy alternatives at a glance

A Quick Look at the 10 most popular Etsy competitors

1. Sellfy offers a complete store solution for digital files, subscriptions, physical goods, and print-on-demand items. You can set up your store quickly and learn how to use Sellfy with an intuitive editor for content creation. It’s perfect for merchants who want to focus on selling, not setting up things, as you don’t need any external apps to use the built-in email marketing, discounts, or upsells.
2. Stan Store. The platform makes it easy for producers to set up their businesses and allows users to buy products through social media with one-click checkout and product suggestions. Stan Store is a go-to choice for people who sell digital goods or services and need to connect to social media swiftly.
3. Shopify. Sellers have complete discretion over how to build their brand and expand their business on the platform. The platform enables you to customize a lot about your store and offers you access to a lot of apps and the opportunity to sell through several channels. 
4. SendOwl is a digital-only items platform. It also gives plenty of options for affiliate marketing. The website is for anyone who makes digital products and wishes to sell them without having to build a whole internet store.
5. Big Cartel is a great service for sellers who have tiny enterprises or do hobbies. The platform provides a free plan that lets users list up to five items without having to pay for the listings. The site is great for artists and other creative folks who don’t have a lot of things to sell.
6. Bonanza is a major online store that sells a lot of different things, including handcrafted ones, and charges modest costs to do so. With its easy setup and built-in Etsy import feature, sellers may reach a lot of different kinds of clients for a lower cost.
7. Amazon Handmade. Amazon’s fulfillment network and well-known brand enable sellers to access a large international customer base. The platform requires additional fees but allows you to connect with numerous potential customers. If you plan on selling digital items, this platform will not work for you (all you can sell are physical items).
8. IndieMade has customizable themes and drag-and-drop tools to help artists create professional-looking online shops. The platform is great for artists who need simple tools for designing and setting up their stores.
9. Storenvy is a hybrid store that helps sellers make an online store with their own domain name. It comes with a bespoke design and a separate checkout process.
10. Fine Art America. Made for artists and photographers. Big product range; some advanced tools are available only in a paid plan.

I’ll dwell more on each platform below to help you decide on the best Etsy alternative website for your product line and business growth goals. Let’s dive in.

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Top 10 Etsy alternatives I put to the test this year in detail

1. Sellfy: The best all-around Etsy alternative for sellers

Sellfy is a creator-friendly e-commerce platform that lets you build a fully branded online store for selling digital downloads, physical products, subscriptions, memberships, and print-on-demand items – all in one place without relying on marketplace algorithms or paying transaction fees.

Why I picked Sellfy

I chose Sellfy because it’s a platform that treats sellers like business owners, not marketplace vendors. Sellfy gives me what Etsy can’t: complete brand control, transparent fees that don’t eat into your profits with every sale, and instant payouts that hit your account immediately. On top of that, Sellfy is an all-in-one platform where every tool you need to market, sell, and scale is built in. 

The setup was fast. The design is mobile-first, and you can always preview your store across desktop, mobile, and tablets to ensure perfection before launch. 

I tried uploading a digital product (PDF template), setting a price, and hitting publish. The whole thing took me less than five minutes. The entire process was so easy that I immediately created three more digital items, uploading multiple files per product without any friction. 

On Etsy, this same process would have involved navigating marketplace restrictions, dealing with their 4GB file size limit for some file types, and waiting for approval.

Etsy is great for beginners for instant audience access, but Sellfy is a stronger player for building a sustainable and long-term business on your own terms. While Etsy puts you in front of millions of potential customers immediately, that initial boost comes at a cost – you become dependent on Etsy’s constantly shifting algorithm, and you don’t own your customer data or relationships. 

Sellfy eliminates this risk by letting you build an owned email audience that no algorithm can control and escape the platform dependency that makes Etsy sellers vulnerable to policy changes and algorithm updates.

Standout features

• Quick store setup (5-ish minutes)
• Email campaigns, discount codes, upsells, and cart recovery
• Sales reports, SEO, and analytics
• PDF protection and download limits for digital goods
• Easy embedding for your existing website or social media (store, cart, or “buy now” buttons)
• Affiliate system with custom commission rates
• Mobile-friendly, sleek design out of the box
• Option to offer freebies or flexible “pay what you want” pricing
• White-label branding and instant payouts
• Advanced VAT settings, multiple currencies, and no hidden fees
• Unlimited bandwidth and worldwide printing & shipping for POD

What you can sell

• Digital files (music, ebooks)
• Memberships
• Coaching sessions
• Print-on-demand products 
• Subscriptions 
• Physical products

Integrations

• Payments: Stripe, PayPal
• Analytics tools: Google Analytics, Facebook Pixel 
• Emailing: Mailchimp
• Automation: Zapier, 
• Other: Patreon, and more.

Pricing

• Starter Plan: $22/month (for annual billing), perfect for creators new to starting to sell online
• Best Value Plan: $59/month (for annual billing), great for growing businesses scaling online sales

Pros and cons

Read more: Sellfy vs Etsy

2. Stan Store: Best quick setup multi-channel sales

Stan Store is a link-in-bio selling platform built for creators who want to monetize their social media audience directly. It’s designed to turn your Instagram, TikTok, and TikTok followers into paying customers without sending them to a traditional storefront or dealing with marketplace competition.

Why I picked Stan Store

I chose Stan Store because I wanted to try a selling platform that mirrors how creators actually build businesses today – from their social channels, not from a marketplace. Setting up my first offer took just a few minutes: the template pre-filled everything, I customized the copy, set the price, and it was live. 

Compared to Etsy’s clunky listing process, the entire Stan Store experience was intuitive. It was pretty easy to connect my Instagram and TikTok bios directly to my store. Within just an hour after signing up, I was all set up. On Etsy, that same setup would have taken days between listings and approvals.

Standout features

• One-click checkout
• Digital products and services focus
• Offers upsells and order bumps
• Deep social media integrations
• AutoDM responses on Instagram
• Lead magnets and email collection
• Automated Instagram responses setup
• Discount codes
• Advanced analytics
• Calendar and appointment booking
• Online course builder
• Affiliate system (Pro only)

Products you can sell

• Digital items, like PDFs, templates, eBooks
• Coaching calls
• Physical goods
• Online courses
• Memberships
• Access to forum communities
• Links to websites and affiliate links
• Custom products (video reviews, audits)

Pricing

• Starter plan: Starter ($29/month), great if you’re a solo entrepreneur
• Best value plan: Creator Pro ($99/month) with advanced feature

Integrations

• Payments: Stripe, PayPal
• Email marketing: Mailchimp, Flodesk
• Calendar and appointments: Google Calendar, Zoom
• Automation: Zapier
• Website embedding: Link-in-bio URLs

Pros and cons

Read more: Stan Store Alternatives

3. Shopify: Best for Long-Term Growth Etsy Alternative

Shopify is a professional e-commerce platform for businesses that want to have full control over their brand and be able to sell on multiple channels.

Why I picked Shopify

I chose Shopify because the reputation and user reviews confirmed what I suspected: Shopify isn’t just a store builder – it’s infrastructure for serious commerce. Unlike Etsy’s marketplace model, Shopify gives you a fully owned storefront with access to over 13,000 apps.

What convinced me to try it was the speed of setup combined with professional-level features. Within an hour, I had a live store with a professional design. More importantly, I could instantly sync my store to Amazon, Instagram, and Facebook – channels where most sellers’ audience already spent time. 

Unlike Etsy, Shopify lets you drive your own traffic from multiple sources while maintaining complete control. The analytics dashboard shows you exactly which channels converted best. For a business with serious growth ambitions, this platform eliminates the risk of betting everything on one platform’s algorithm or fee changes.

Standout features

• AI design helper. Describe what your business does, and Shopify will generate custom themes
• Manage your sales activities across multiple channels through a single dashboard
• Write a dedicated blog post on your store 
• Global selling capabilities: sell in 150+ countries with multi-currency
• 24/7 chat support

What you can sell

• Digital items (music, digital art, and even NFTs)
• Physical products
• Consulting and coaching sessions
• Housekeeping services
• POD items
• Items created by you

Pricing

• Starter plan: Basic Shopify ($39/month), best for solo entrepreneurs
• Best value: Grow ($92/month), best for small teams with 5 accounts available

Pros and cons

4. SendOwl: Best for digital products

SendOwl is ideal for Etsy sellers who want more representation of digital downloads. Unlike Etsy’s physical-product focus and fees, SendOwl handles instant file delivery, subscriptions, and licenses right from your existing site.

Why I picked SendOwl

I chose SendOwl because of Etsy’s limitations on digital product delivery. It took me a few minutes to set up my first digital offer. It’s designed specifically for people selling digital goods, not shoehorned into a general e-commerce platform.

SendOwl’s laser focus on digital sales and embeddable checkouts is what makes it better than Etsy for sellers promoting digital goods. The anti-piracy tools and affiliate support stood out during my testing.

Standout features

• Buy Now buttons, shopping carts, or checkout forms that can be added to any website, blog, Notion page, or Linktree
• Advanced anti-piracy tools like PDF stamping and expiring download links
• Video streaming without downloads
• Automated emails remind customers of unpurchased items
• Built-in affiliate program
• Multiple payment gateways.

What you can sell

• eBooks and PDFs
• Software and licenses
• Online courses
• Music
• Membership access
• Digital art
• Templates.

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Pricing

• Starting plan: Starter ($39/month), great for launching your first digital items. 20 products, 10GB storage, all core features included.
• Best value: Standard ($87/month), better for aspiring creators,100 products, 50GB storage, all features with higher limits

Pros and cons

5. Big Cartel: Best free alternative to Etsy 

It’s a no-frills e-commerce platform designed for small creators, artists, and side hustlers who want to sell online without upfront costs or complexity.

Why I picked Big Cartel

I signed up for Big Cartel, as you can’t say no to its enticing free plan. It’s favored by new sellers who are just starting out, all because of its permanent no-charge plan and a simple store setup. Indeed, it’s ideal for hobbyists or artists, making it the least risky way to test whether you should move away from Etsy.

In comparison to Etsy, it has predictable pricing with no transaction fees and offers customizable storefronts. But its features are basic, and it requires you to handle marketing to drive traffic to your site. 

I did encounter one friction point: the free plan doesn’t support digital products, which meant I had to upgrade to Platinum to list a digital product.

Standout features

• Free plan up to 5 products with no credit card info required
• Mobile-friendly admin
• Connect Printful and Printify for automatic fulfillment
• You can run discounts, free shipping offers, percentage-off deals
• Custom domain support: connect your own domain (including on the free plan)
• Import your products from Etsy
• Selling via multiple channels: Facebook Shop, Instagram Shop, Google Shopping integration
• Schedule product listing (handy for the holiday season)

Products you can sell

• Handmade products
• Digital items
• Art and prints
• Physical items
• Print-on-demand goods

Integrations

• Payments: PayPal and Stripe
• Print-on-demand integrations: Printful and Printify
• Marketing and email: Mailchimp
• Analytics: Google Analytics integration
• Social selling: Facebook and Instagram Shops
• Shipping: Shipmondo.

Pricing

• Starting plan: Free (up to 5 products)
• Best value plan: starting at $9.99/month for up to 50 products

Pros and cons

Related: Big Cartel vs Etsy

6. Bonanza: Best for crafts and building connections with your customers

Bonanza is a marketplace for unique, handmade, vintage, and collectible items – similar to Etsy in spirit but with significantly fewer sellers and a more boutique atmosphere.

Why I chose Bonanza

I chose Bonanza for its built-in Etsy import tool and the appeal of a less-crowded marketplace. The registration process was straightforward, but I immediately hit a $14.99 non-refundable activation fee – the same as Etsy’s, which felt like a barrier to entry for first-time sellers

The platform actually gives you buyer information and communication tools so you can develop repeat customers and cultivate loyalty – something Etsy actively controls and restricts. The analytics dashboard shows which products convert, which gives you actionable insights for optimization.

Standout features

• Built-in Etsy importer: migrate entire shops with one click
• No monthly subscription fees: only pay per sale
• Google Shopping integration: automatic feed to Google Shopping 
• Print-on-demand support: connect Printful for dropship fulfillment

Products you can sell

• Handmade and artisan goods
• Vintage and collectibles
• Electronics
• Clothing and accessories
• Digital products
• Electronics

Pricing

• No monthly fees
• Commission of about 3.5% + $0.40 per sale
• Listing fees: $0.03/month per listing above 50 active listings

Integrations

• Order and inventory sync: WooCommerce, BigCommerce, Selro
• Shipping automation: ShipWorks, Shipmondo
• Print-on-demand: Printful
• API: Open API and marketplace apps like CedCommerce
• Marketing: Google Shopping integration

Pros and cons

7. Amazon Handmade: Best for scale and a huge audience

Amazon Handmade is a dedicated marketplace within Amazon for verified artisans selling handcrafted, hand-altered, and hand-assembled items. e a controversial Etsy alternative (in terms of payments).

Why I picked Amazon Handmade

I chose Amazon Handmade because its main selling point is undeniable: instantly access millions of potential buyers without fighting algorithmic visibility battles or marketplace crowding.

However, I quickly discovered the tradeoff: Amazon’s 15% referral fee is substantially higher than Etsy’s 6.5% transaction fee (plus payment processing). Amazon also requires candidates to submit all production methods documentation along with photographs of their work area during their application process.

Amazon Handmade purposely makes it hard for buyers and sellers to talk to each other directly. Instead of letting buyers and sellers message each other directly like Etsy does. This is actually a feature, not a bug, if you want to manage as few customers as possible and let Amazon’s world-class logistics handle all of your orders.

Standout features

• The Fulfillment by Amazon program lets Amazon handle returns, store items, and ship them.
• Exposure to a much wider and more interested in your products audience
• Amazon Sponsored Ads: optional paid ads that help you get more visibility on the website
• Payment every 14 days: payouts that are planned and structured.

What you can sell

• Handmade jewelry 
• Custom artwork and paintings
• Hand-made clothing 
• Personalized home decor
• One-of-a-kind pottery and kitchenware
• Bath and beauty
• Upcycled and hand-altered goods

Pricing

$39.99/month subscription + referral fees of 15% per sale.

Pros and cons

8. IndieMade: Best alternative to Etsy for artists looking for simplicity

IndieMade is a store for artists who sell handmade goods and want a professional-looking store without having to deal with complicated setup, high fees, or competition from other sellers.

Why I picked IndieMade

I chose IndieMade because the low pricing and seamless Etsy import were impossible to pass up. You can try it for free for 30 days, which is a risk-free test period that most competitors don’t offer.

Setting up my store took less than an hour, and the templates were so easy for artists to use that it felt like the platform was made just for creative people, not for all kinds of online stores.

Standout features

• Drag-and-drop store builder that needs zero coding knowledge
• One-click import from Etsy: migrate all your listings instantly
• Artist-friendly aesthetic templates
• Digital downloads support: sell digital PDFs, patterns, tutorials, and digital art files
• Discount codes – create promotional offers and time-limited deals

What you can sell

• Handmade jewelry
• Art prints
• Textiles
• Digital patterns and tutorials
• Upcycled vintage 

Pricing

• Starting plan: Basic ($4.95/month), perfect and risk-free if you’re starting out
• Best value: Standard ($12.95/month), which lets you lsit up to 250 items.

Pros and cons

9. Storenvy: 2-in-1 hybrid store and marketplace

Storenvy is a unique e-commerce platform that operates on a hybrid model – you build a fully customizable, branded standalone store on your own custom domain, while optionally listing products in Storenvy’s marketplace for additional discovery and traffic.

Why I picked Storenvy

I chose Storenvy because it has a hybrid system. The idea of running your own branded store while also being able to use marketplace traffic is really appealing. It’s a good balance between Etsy’s strict marketplace and completely independent platforms like Shopify.

Etsy’s shop templates are pretty standard, but with Storenvy, you can add your own domain, change the colors and layouts, and even edit HTML and CSS on higher tiers to make a store that is truly unique and represents my brand.

Standout features

• Social media integrations to Instagram, Facebook, Pinterest
• Built-in blogging tools: create content for SEO, storytelling, and driving repeat traffic
• Discount codes and promotional tools – create offers to drive conversions and repeat sales
• Basic SEO tools: meta description editing, title customization, and sitemap generation
• Community discovery features: “Envy” buttons let shoppers follow your store and receive notifications when you add new products; featured visibility for popular sellers

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Products you can sell

• Handmade crafts and art
• Vintage items
• Apparel and accessories
• Digital downloads
• Custom or POD products

Pricing

• Starting plan: Free standalone store for 20 items
• Best value: $4.99/mo with 100 items to list, marketplace listings (15% commission per sale, no monthly fee)

Pros and cons

10. Fine Art America: Best for POD merch

Fine Art America is a hybrid platform combining a print-on-demand marketplace with an independent artist storefront builder.

Why I picked Fine Art America

I chose Fine Art America because it offers something unique: both marketplace exposure (like Etsy) combined with the ability to create a custom storefront (like Sellfy) and sell through multiple channels simultaneously. 

Standout features

• Catalog of 100+ product types: prints, wall art, home décor, and even digital downloads.
• Portfolio showcase and artist profile: build credibility with a featured bio, artist story, and complete portfolio visibility
• Artist licensing program: generate additional income when buyers license your work for commercial use
• Full price control per product: set individual markups for different product types and sizes

Products you can sell

• Prints
• Digital downloads
• Photography and posters
• Framed art
• Canvas prints 
• Phone cases 
• Greeting cards
• Branded merchandise.

Integrations

Fine Art America connects with personal websites through widgets and offers tools for promoting and embedding art galleries externally. It doesn’t have a wide array of third-party app integrations, but its built-in social media sharing options make marketing simpler.

Pricing

• Starter plan: Free of charge. You can upload up to 25 pieces of artwork 
• Best value plan: $30 per year. Unlimited uploads, so you can showcase your full portfolio.

Pros and cons

How to migrate from Etsy

The transfer process between platforms will vary because each site operates differently. You need to verify which Etsy data points can be exported directly and which information requires manual reconstruction.

Use a quick breakdown to help you get started:

Next, be prepared to rebuild your shop’s layout, rework your SEO, and set up things like shipping, payments, and taxes on your new platform.

Which Etsy alternative comes out on top?

Your best Etsy alternative comes down to two things: what you sell and how much control you want over your brand.

For a lot of creators, Sellfy is the sensible default – it’s quick to launch, flexible enough for most catalogs, and lets you spend time selling instead of fiddling with settings.

If you’re still on the fence about whether to switch to another platform – try using online marketplaces like Etsy: Big Cartel, Storenvy, or IndieMade with their affordable pricing model to start with lower risk.