Sell pottery and handmade ceramics online

Etsy takes a cut of every sale and owns your buyer relationships. Build your own pottery store and sell directly to collectors and gift buyers.

Start free trial
Sell pottery and handmade ceramics online

Trusted by 75K+ creators and businesses who've earned $165M+ with Sellfy

How to sell pottery online

How to sell pottery online

Here is how to turn your studio into a storefront:

  1. 1. Set up your pottery shop

    Pick a store theme with the clean gallery aesthetic your work deserves. Drop in your studio name, logo, and branding, and go live before your next kiln load is ready to ship.

  2. 2. List each piece properly

    Add high-resolution photos from multiple angles, write dimensions, glaze technique, and materials for every piece. Set stock to one for anything unique so it marks sold the moment a buyer checks out.

  3. 3. Build an audience between firings

    Grow an email list and notify subscribers every time you open a new collection for sale. Run seasonal discount codes ahead of the holiday gifting season and let affiliates spread the word for you.

  4. 4. Reach buyers where ceramics sell

    Share new pieces on Instagram and Pinterest, where pottery buyers already discover makers they love. One store link routes everyone straight to your checkout without Etsy taking their share.

Start selling

The best place to sell pottery online

A store built for ceramics

Start with a clean, image-forward theme and customize it until it looks like your studio wall. Collectors buy with their eyes first. Give them something worth stopping for.

Create your store

Mark one-of-a-kind pieces as sold instantly

Set stock to one. The moment someone buys that bowl, it is gone. No double-selling, no apologetic emails, no awkward refunds. It just works.

Create your store
Mark one-of-a-kind pieces as sold instantly

Offer glaze and size variants

Made the same mug in three glazes? List it once and offer each finish as a variant. One listing, three options, zero extra admin. Buyers pick their favourite and check out.

Create your store
Offer glaze and size variants

Ship on your schedule, your way

Set your shipping rates by region, pack orders how you pack them, and add a tracking number when it leaves your studio. Your buyer gets notified. You stay in control.

Create your store
Ship on your schedule, your way

Bundle a digital care guide

Attach a PDF care guide or certificate of authenticity to any physical listing. Buyers get it the second they order, before the piece even leaves your studio.

Create your store
Bundle a digital care guide

Every piece your pottery store can hold

One storefront for the full range of what you make, from functional everyday ware to one-of-a-kind collector pieces.

Sell mugs and cups

The bestselling pottery category online, full stop. List every glaze finish as a variant so buyers can browse your full range without leaving the page.

Sell bowls and serving ware

Buyers furnishing a home with pieces that mean something keep coming back. Sell salad bowls, pasta bowls, and ramen sets to customers, building a set they actually care about.

Sell vases and vessels

Interior stylists, plant people, and gift buyers hunt for handmade vases constantly. Offer a range of heights and let your glaze do the talking.

Sell plates and dinnerware

Handmade plates are a go-to wedding and housewarming gift. Strong seasonal spikes, high price points, and buyers who return when they want to complete their set.

Sell planters and ceramic pots

The houseplant boom made handmade planters one of the fastest-moving pottery categories online. Offer drainage and no-drainage variants and watch both sell.

Sell ceramic sculpture and art objects

Collectors and interior designers pay serious money for sculptural work. List limited editions with a stock of one and let scarcity close the sale for you.

Why selling pottery online works in your favour

Why selling pottery online works in your favour

Handmade ceramics have structural advantages over mass-produced goods. Here is why building a direct sales channel around your studio makes sense:

  1. 1. Handmade is having a genuine moment

    Search volume for handmade ceramics has climbed every year since 2020, and buyers who once defaulted to IKEA are actively hunting for something made by a person. That shift is structural, not a trend.

  2. 2. You are the brand

    A mass-produced mug from a factory costs eight dollars. A mug from a potter whose studio you follow, whose glaze tests you have watched, whose name you know, costs forty. That gap is entirely built on a relationship.

  3. 3. Pottery is a great gift product

    A handmade bowl hits the sweet spot of gift pricing: personal enough to feel considered, useful enough to be used daily. Christmas, housewarmings, and weddings spike pottery sales in the same predictable pattern every year.

  4. 4. Collectors come back to complete the set

    A mug buyer in January comes back for the matching bowl in March. A planter buyer returns for two more when propagation season hits. Repeat purchase rates in handmade ceramics are among the highest in craft.

  5. 5. Your followers are already warm buyers

    A potter with five thousand followers watching every kiln opening already has a hotter sales list than most email marketers build in years. A store link is all that stands between those followers and a sale.

Start selling

Where to sell pottery online?

Share your store link on Instagram and Pinterest, where pottery buyers actively discover makers. Sell everywhere with a single link.

Join 75K+ merchants who've earned $165M+ with Sellfy

"I started selling digital products on the Sellfy platform and couldn't be happier. I know it sounds cliché, but Sellfy has really changed my life! Sellfy has given me the means to pay off our home mortgage early, allowing us to enjoy life more."

David Killingsworth
David Killingsworth Video creator

"Sellfy does a really great job with making the purchasing process straightforward. The user experience is so effortless that it’s easy to get a high conversion rate."

EfikZara
EfikZara Composer & Content creator

"Eleven years. Four million visits. 1.8 million downloads. At FGD, we’ve spent over a decade building a creative community—sharing free & paid design resources and empowering designers worldwide. And through it all, Sellfy has been the foundation that made it possible."

Marcelo Reis Melo
Marcelo Reis Melo Art Director / Designer

Transparent pricing.
Zero transaction fees.

Alternatives
Total costs
From$29/mo
0% Transaction fees
From$290/mo
+10% Transaction fees
Online store
Shopify
$29/mo
Monetize digital goods
Gumroad
10% transaction fee
Print-on-demand
Printful
Free
Subscriptions
Subbly
$39/mo
Email marketing
Kit
$0-$1000/mo
Affiliate marketing
Refersion
$99/mo
Upselling / Cart abandonment
Clickfunnels
$127/mo
Start free trial
14-day free trial, no card required.

FAQs

30-day money-back guarantee

Open your Sellfy store today

Try Sellfy free for 14 days. No card needed.

Start free trial