Squarespace vs Etsy vs Sellfy: A Definitive Comparison [December 2024]
![Squarespace vs Etsy vs Sellfy: A Definitive Comparison [December 2024]](https://wp.sellfy.com/blog/wp-content/uploads/2024/12/Squarespace-vs-Etsy-2.png)
Starting an online store can feel like a big leap, but don’t worry—I’ve been there! If Squarespace and Etsy are on your shortlist, you’re in the right place.
Both are crowd favorites among creators, but they cater to different needs and priorities Spoiler: each has its strengths, but only one might be the perfect fit for your business.
Squarespace stands out for its sleek design and highly customizable templates, which means it’s a great option for creators who want their online store to double as a stunning portfolio. However, it lacks some eCommerce tools and Etsy’s existing traffic.
Etsy, on the other hand, offers instant access to a huge customer base, which is perfect if you’re just starting and looking for visibility. Nevertheless, Etsy’s marketplace structure means limited branding control and higher competition from other sellers.
To give you a well-rounded comparison, I also included Sellfy—a platform I found intriguing as an all-in-one solution. It’s designed for creators who want full control over their store and branding, while also offering built-in marketing tools and support for both digital and physical products. Sellfy serves as a great alternative if you’re looking for a mix of flexibility and functionality.
I’ve researched these platforms thoroughly to help you decide which one aligns best with your business goals. In this article, I’ll compare Squarespace, Etsy, and Sellfy across four key areas:
- Building your online store
- Marketing and eCommerce tools
- Design and customization
- Pricing and transaction fees
To give you a complete picture, I’ll also touch on ease of use and unique features in the comparison table below.
Sellfy | Shopify | Squarespace |
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Price | ||
🏆 | ⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Creating an online store | ||
🏆 | ⭐️⭐️⭐️ | 🏆 |
Marketing features | ||
🏆 | ⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Customization and design | ||
🏆 ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️ | 🏆 |
Ease of use | ||
🏆 ⭐️⭐️⭐️⭐️⭐️ | 🏆 ⭐️⭐️⭐️⭐️⭐️ | 🏆 |
Customer support | ||
🏆 ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ | 🏆 |
Best for | ||
Creators and entrepreneurs looking for an all-in-one solution with advanced marketing and customization tools. | Artisans, crafters, and vintage sellers who want to tap into Etsy's massive built-in audience. | |
What is Squarespace?
Your brand, your vision: A design-focused platform 🌟💻
Squarespace is an all-in-one website-building platform launched in 2003, designed to help individuals and businesses easily create professional websites. It’s become a go-to for creators, entrepreneurs, and small businesses looking to establish a polished online presence, with millions of users worldwide.
Known for its stunning, award-winning templates, Squarespace allows users to build highly customizable websites without knowing a single line of code. Its intuitive drag-and-drop editor makes designing a breeze, while its built-in tools let users add eCommerce functionality, blogs, portfolios, and even appointment scheduling.
Squarespace Commerce supports both digital and physical product sales, integrates with payment processors like PayPal and Stripe, and offers features like inventory tracking and SEO optimization.
Squarespace is ideal for creators and small business owners who want to promote their brands with beautifully designed storefronts while maintaining control over their branding. Still, although Squarespace stands out with its flexibility and design-first approach, there may be better options for larger businesses or those who need more robust marketing and scaling features.
What is Etsy?
Where creativity meets community—a marketplace for makers. 🛍️✨
Etsy is a global online marketplace launched in 2005, dedicated to connecting independent sellers with customers seeking unique, handmade, vintage, or craft items. With over 90 million active buyers and sellers worldwide, Etsy is a top choice for creators looking to tap into a large, engaged audience.
Unlike traditional website builders, Etsy operates as a marketplace, meaning sellers don’t need to create their own websites. Instead, they can set up a shop within minutes and start listing products. Etsy also offers built-in features like customizable storefronts, order management tools, and integrated payment processing through Etsy Payments.
The platform charges listing fees, transaction fees, and a percentage of each sale, which makes it a low-risk option for beginners but can add up for high-volume sellers. Additionally, Etsy promotes sellers’ products across its marketplace, helping them reach customers without extensive marketing efforts.
Etsy is perfect for creators who want to focus on making and selling without worrying about technical setup or driving traffic to a standalone website. However, the shared marketplace environment limited branding control and direct competition with similar sellers, which might not work for those looking to stand out with a unique, branded experience.
What is Sellfy?
Effortless eCommerce for creators—simple, scalable, and powerful. 🛒🚀
Sellfy is an eCommerce platform launched in 2011, designed specifically for creators and small business owners who want full control over their online store. It doesn’t matter if you’re selling digital products, physical goods, or subscriptions, Sellfy provides a straightforward solution to set up, manage, and grow your business.
With Sellfy, you can create a fully customizable storefront in just a few steps. The platform includes built-in marketing tools like email campaigns, upselling options, and discount codes, making it easier to boost sales directly from your store. It also supports multiple payment gateways, including PayPal and Stripe, and offers a seamless experience for both desktop and mobile shoppers.
One of Sellfy’s unique aspects is its focus on digital products, providing built-in file delivery and protection. In addition, Sellfy offers an integrated print-on-demand service available to all users, eliminating the need for third-party apps. Creators can also sell physical products, making it a versatile option for various business models. Sellfy is ideal for creators who want a simplified yet powerful eCommerce solution without sacrificing branding control.
Squarespace vs Etsy vs Sellfy: Creating an online store
Squarespace offers stunning website-building tools with integrated eCommerce features, Etsy provides a thriving marketplace for creators to reach a dedicated audience, and Sellfy gives you an all-in-one eCommerce platform with easy branding, up to 15GB of storage per product, and multi-currency support to help scale globally.
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Squarespace builds websites, Etsy is a creative marketplace, and Sellfy is an all-in-one eCommerce platform
Squarespace is a fantastic platform for those who want to create a personalized website with eCommerce functionality. Its customizable templates allow you to design a unique online store, whether you’re selling physical or digital products. Squarespace also provides a range of tools for managing your online store, such as inventory tracking, payment processing, and even options to sell digital products, subscriptions, or services. Squarespace is a great option for those who want to have full creative control and are ready to take on marketing efforts themselves.
Etsy, in contrast, with millions of active buyers, is a great marketplace for artists, crafters, and vintage sellers that is all about community and visibility. The downside is that Etsy limits your branding and design flexibility as it enforces a standardized shop layout, which restricts customization options and makes it difficult to create a unique shopping experience. Also, its competition is fierce; you’re essentially setting up your shop in a bustling marketplace, which means standing out can be a bit tricky.
Sellfy is the best option for creators who want an all-in-one eCommerce solution. It lets you sell digital and physical products, subscriptions, and even print-on-demand merch, all with minimal setup. What makes Sellfy stand out is its built-in marketing tools, like email campaigns and upselling features, which are available with higher-tier plans. These features, multi-currency support, and customizable branding options provide a comprehensive solution to help grow your online store.
Plus, you have complete control over your branding without the marketplace fees Etsy imposes. For a hassle-free, growth-focused platform, Sellfy takes the lead.
Etsy has a 20MB size cap, Squarespace has a 300MB cap, and Sellfy has a 15GB cap for digital products
If you’re looking to sell digital products, all three platforms offer such options, but some are better suited for certain needs than others.
With a 20 MB file size cap per upload, Etsy is better suited for small-scale items like printable art or compact design files. Sellers must manually upload files and notify buyers if updates are needed, which can be time-consuming. Plus, Etsy lacks licensing options for intellectual property, making it less ideal for creators selling software or stock images.
Squarespace offers a more robust setup for digital sales with a 300 MB file limit, which is ideal for items like eBooks or mid-size design packs. However, this can be restrictive for businesses offering comprehensive digital products. For example, high-quality videos, PDFs, or design bundles often exceed this size limit, especially when optimized for professional use. As a result, creators may need to compromise on quality or split content into smaller files to work around these limitations. Squarespace is great for simple digital sales, but it’s not built to handle complex or large-scale digital products.
Sellfy is the top choice for selling digital products thanks to its massive 20 GB size cap on the Premium plan. The platform supports a wide variety of digital products, including tutorials, videos, music, memberships, and even VOD. Sellfy offers advanced anti-piracy features like PDF stamping, SSL encryption, and download restrictions, which means your digital products are securely protected.
Sellfy lets you create a fully white-labeled online store, Squarespace adds a free custom domain on top of that
When it comes to branding, Sellfy offers full flexibility with its Business and Premium plans. You can create a completely white-labeled online store to make sure your brand stands out. Plus, you can connect your custom domain, enhancing your store’s professional look and feel. This gives you total control over your brand identity and a seamless customer experience.
Squarespace also allows for custom branding and it comes with a free custom domain if you opt for an annual plan. While it’s great for creating a polished, professional site, it has some limitations. For starters, you’re stuck with Squarespace’s hosting and pricing, so you can’t easily move your website to another platform without a complicated migration process.
Squarespace might’ve improved inventory management but it still isn’t great for multinational sales
Squarespace has definitely upped its game when it comes to inventory management. In the past, sellers struggled with limited options like lack of stock tracking, low stock alerts, variant management, wholesale pricing, and bulk editing. These features are now available in Squarespace, significantly improving its inventory management.
However, there are still a few challenges to keep in mind. For one, Squarespace doesn’t offer built-in multi-currency support, which means if you’re selling internationally, you’ll need to manually adjust prices and translate your page for different languages and regions. This can be a bit of a headache and take time away from other aspects of your business.
With Sellfy, on the other hand, you can easily sell in multiple currencies, and it automatically handles the price conversions based on where your customers are located. This feature helps you reach a global audience with less hassle and helps you focus on growing your brand, not on constant manual updates.
🏆 | Winner: | ||
Sellfy and Squarespace are in a close tie but excel in different areas: Squarespace offers design flexibility, while Sellfy shines for digital product sales. | |||
| | ⭐️⭐️⭐️⭐️⭐️ | ||
Squarespace vs Etsy vs Sellfy: Marketing and eCommerce tools
Sellfy offers all-in-one marketing and eCommerce tools built into its platform, while Squarespace relies on third-party integrations for advanced features, and Etsy provides an established audience for quick visibility.
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⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Sellfy offers more features built-in, while Squarespace relies on integrations
Sellfy offers a range of integrated marketing tools that are ready to go from the start. With Sellfy, you can easily set up an online store, and create product listings for physical, digital products, and custom print-on-demand products. Additionally, Sellfy supports subscriptions, offering creators recurring access to digital content. You can easily sell on social media using “buy now” links and seamlessly integrate buttons, product cards, or full pages into your website.
Sellfy also includes a variety of built-in marketing features such as email marketing to reach out to your customers, discount codes for sales promotions affiliate marketing, and upselling options to increase your sales. Moreover, Sellfy makes it simple to track sales and use tools like cart abandonment emails and tracking pixels for Facebook or Twitter ads, all without third-party apps or integrations.
On the other hand, Squarespace has many of these features but often requires third-party integrations for advanced options. For example, Squarespace offers basic email marketing and SEO tools, but users need to rely on integrations like Mailchimp for email campaigns and cart abandonment or Google Search Console for more in-depth SEO analysis.
What’s more, users can manage basic discount types (percentage or fixed amounts) with more complex discounting structures using integrations like Shopify. For upselling, Squarespace includes basic product recommendations, but personalized and dynamic upselling requires integrations with platforms like Zapier or Shopify.
Squarespace users can also extend their shipping, accounting, and affiliate marketing with integrations like ShipStation or QuickBooks. Still, although these integrations offer advanced functionality, they also add complexity, extra setup time, and costs.
In short, if you’re looking for an all-in-one platform that includes eCommerce and marketing tools out of the box, Sellfy might be the better option.
Etsy has a larger, centralized customer base; with Squarespace and Sellfy you’re on your own
Etsy’s built-in audience is a major advantage for beginners looking to gain quick visibility. With millions of shoppers already on the platform, creators don’t have to spend time driving traffic and can focus on creating and selling their unique products instead. For example, a small business owner starting out with handmade goods can immediately connect with potential customers eager to discover something special.
On the other side, Squarespace and Sellfy put you in full control of your brand and store design but leave marketing entirely up to you. Attracting visitors means setting up SEO, running social media campaigns, or investing in ads. Still, although it takes more effort, you’re not competing directly in a crowded marketplace like Etsy, where standing out among countless sellers can be tough.
If you prefer an instant stream of potential customers, Etsy is a great starting point. But if you’re ready to roll up your sleeves and want complete ownership over your store’s growth and branding, Squarespace or Sellfy could be your perfect match.
To further maximize sales Sellfy and Squarespace offer built-in email marketing
Sellfy and Squarespace make email marketing feel like a breeze as they have it integrated right into their platforms.
With Sellfy, you can manage everything in one place: grow your subscriber list, send updates about new products or sales, and even run targeted campaigns for specific groups of buyers. The built-in editor is super user-friendly, whether you’re writing up a simple text email or diving into a fancy HTML design. The bonus? With Selffy’s Business plan, you can track opens, clicks, and other important stats to see what’s working (and what’s not) as you refine your strategy.
Squarespace also offers built-in email marketing that integrates seamlessly with your website’s design. It’s great for creating newsletters, product updates, and managing subscribers. However, for more advanced features like automation and detailed analytics, users may need to consider third-party integrations like Mailchimp or other marketing tools. Squarespace’s analytics tie directly into your site stats, giving you the full picture of how your efforts are paying off—available with the Business or Commerce plans.
🏆 | Winner: | ||
Sellfy’s built-in marketing and eCommerce tools make it a standout, offering everything from email campaigns and affiliate marketing to cart abandonment tracking—all ready to use without any third-party integrations. | |||
| | ⭐️⭐️⭐️⭐️⭐️ | ||
Squarespace vs Etsy vs Sellfy: Customization and design
Sellfy and Squarespace offer more design flexibility than Etsy, giving users greater control over customization, while Etsy focuses on simplicity and aesthetic appeal, perfect for handmade and vintage products.
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⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️⭐️ |
Sellfy and Squarespace offer more design flexibility than Etsy
When it comes to customization and design, Sellfy and Squarespace provide far more flexibility than Etsy, making them ideal for users looking to create a unique, branded online store.
Sellfy stands out with its intuitive drag-and-drop builder, allowing users to customize their store’s layout, colors, and fonts to align perfectly with their brand. You can add a logo, connect a custom domain, and even organize products with custom categories.
Additionally, Sellfy offers a variety of store themes. Besides previewing the themes, you can also test them before making your final pick. Once you find the right theme, you can apply and customize it further to make sure it reflects your unique style.
For international sellers, Sellfy automatically translates the store’s interface based on the customer’s location, improving accessibility. Its mobile-friendly design ensures a smooth shopping experience on any device.
Similarly, Squarespace offers a broader selection of themes compared to Sellfy, with a variety of visually appealing options to choose from. They offer pre-built blocks, and the option to tweak designs further using custom code. This flexibility is ideal for users who want to blend creative elements with functionality. However, some templates may have restrictions, such as fixed header sizes, which could limit advanced customization. Squarespace also supports plugins for extending functionality, catering to users with specific design or operational needs.
On the other hand, Etsy prioritizes simplicity but at the cost of design freedom. Although you can personalize banners, shop icons, and product listings, the overall aesthetic is standardized across all Etsy shops, which makes it harder to stand out. Etsy Plus offers minor upgrades like a custom URL, but these features can’t compete with the level of flexibility and customization options available with Sellfy or Squarespace.
In short, if you value design freedom and branding, Sellfy and Squarespace give you the tools to make your store uniquely yours, while Etsy focuses on convenience over creativity.
Etsy nails the aesthetic appeal of handmade and vintage products
Etsy’s minimalist layout keeps the focus on the products, creating an inviting atmosphere that resonates with shoppers who are looking for items with a personal touch or a story behind them. This approach works especially well for sellers who want their craftsmanship to take center stage without distractions.
Although Etsy’s customization options are limited, this simplicity is part of its charm. The consistent layout creates a seamless browsing experience, allowing buyers to focus on and appreciate the creativity of the products.
For sellers looking for more creative control, Sellfy and Squarespace provide greater flexibility. However, when it comes to evoking the nostalgic, handmade vibe, Etsy’s thoughtfully curated aesthetic is hard to beat.
Squarespace’s 100+ templates and AI tools make designing your store a fun experience
Squarespace makes designing your store an enjoyable and creative process, thanks to its collection of over 100 stunning templates and the handy AI design assistant, Squarespace Blueprint. These templates cater to various needs, from blogs to online stores as they offer a polished and professional look right out of the box. The AI tool even suggests colors, fonts, and layouts tailored to your style, which makes the initial setup feel less intimidating.
However, while Squarespace’s templates are visually stunning, their customization can feel limiting. You can tweak basic elements like colors, fonts, and page configurations, but deeper control, such as drastically altering layouts or adding unique features, often requires custom code or third-party plugins. This can frustrate users looking for full creative freedom.
Additionally, the AI tool, while helpful, doesn’t always hit the mark. It might generate designs that need significant tweaking to align with your brand’s vision. This means you may still need to spend time manually fine-tuning your store’s appearance. Think of it as a helpful guide rather than a magic wand.
Overall, Squarespace’s templates and AI make the design process fun and straightforward, but its limited customization options and occasionally inconsistent AI outputs may not suit everyone. However, if you want unlimited customization, you might need to explore additional tools.
🏆 | Winner: | ||
Sellfy and Squarespace are in a close tie as each offers great customization features. Squarespace stands out with its stylish templates and AI-powered design tools, while Sellfy provides a flexible drag-and-drop builder for easy store creation. | |||
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Squarespace vs Etsy vs Sellfy: Transaction fees and pricing
Etsy charges pay-as-you-go fees, including $0.20 per listing and 6.5% per sale, while Sellfy and Squarespace offer subscription-based pricing with no transaction fees, which means they’re better for high-volume sellers.
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Etsy is (kind of) free to use, while Sellfy and Squarespace charge a monthly subscription fee
When you’re choosing between Etsy, Sellfy, and Squarespace, it’s important to understand their pricing models to know exactly what you’re signing up for.
Etsy works on a pay-as-you-go model. You pay fees when you list items and when you make a sale, which means there’s no upfront cost to get started. However, these fees can add up, especially if you sell a lot, so it’s something to keep in mind as you scale.
Sellfy and Squarespace, on the other hand, follow subscription-based pricing models. This approach offers more predictable costs and helps businesses plan their budgets more efficiently. While Sellfy and Squarespace charge a monthly fee, they do not take a percentage from each sale, unlike Etsy. This can be beneficial for those who expect to make a high number of sales, as you’ll retain a larger portion of the revenue.
Etsy fees pile up fast with listings and 6.5% per sale
Etsy’s pricing is straightforward but can quickly add up, especially for high-volume sellers. For each listing, you pay a $0.20 fee, regardless of whether the item sells. After you make a sale, Etsy takes a 6.5% transaction fee, which includes the item’s price plus shipping and gift wrapping, if applicable. On top of that, Etsy charges payment processing fees depending on your location.
Although joining Etsy is free, these fees can stack up, so it’s important to consider them in your pricing strategy. The benefit of these fees is access to Etsy’s large, engaged audience, but it’s essential to track costs carefully to ensure your business remains profitable.
Sellfy really packs a punch for the price
Etsy offers a free plan for new sellers, but it charges a $0.20 listing fee and a 6.5% transaction fee on sales. While Etsy Plus ($10/month) provides added features like custom web addresses and promotional credits, the transaction fees remain. These costs can add up for high-volume sellers. Etsy is great for small businesses wanting exposure to a large marketplace, but for higher-volume sales the transaction fees might pose a challenge.
Squarespace offers four pricing plans designed to suit various needs. The Personal plan is $25/month, ideal for personal websites or portfolios, including customizable templates, mobile optimization, and a free custom domain.
The Business plan is $36/month, perfect for growing an audience and accepting payments. It includes advanced analytics, product selling, and a 3% transaction fee on online store sales. The Commerce Basic plan is $40/month, designed for online stores, with powerful merchandising tools and no transaction fees on store sales. The Commerce Advanced plan is $72/month and includes advanced features like shipping, discounting, and subscription selling, all with no transaction fees.
Sellfy’s Business and Premium plans offer significant value for growing businesses with more advanced features. The Business plan ($79/month) allows up to $50k in annual sales and provides powerful tools like upselling, cart abandonment recovery, and affiliate marketing to increase conversions. Additionally, you can fully customize your store’s look and remove Sellfy branding, which adds a professional touch.
For businesses looking to scale up, the Premium plan ($159/month) increases your sales limit to $200k annually and unlocks premium features such as product migration, priority support, and additional design options.
Starter Business Premium $22/month Online store + Unlimited products + Discounts & Email Marketing + Connect your own domain $59/month Everything in Starter + Upselling + Cart abandonment + Affiliate marketing + Remove "Sellfy branding + Store design migration $119/month Everything in Business + Product migration + Priority support
These plans are built to support businesses ready to scale fast and provide greater flexibility and control over both store features and design. If you’re serious about expanding, Sellfy’s higher-tier plans provide the tools to accelerate growth and improve your store’s performance with no hidden fees or transaction costs.
🏆 | Winner: | ||
Sellfy is ideal for creators who want an all-in-one platform with no per-sale fees and flexible options for digital, physical, and print-on-demand products. Unlike Squarespace, which requires more upfront investment and limits certain features on lower-tier plans, Sellfy offers straightforward pricing and better value for businesses looking to grow. | |||
| | ⭐️⭐️⭐️⭐️⭐️ | ||
Etsy vs Squarespace vs Sellfy: Pros & Cons
Etsy
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Pros | Cons | ||
No subscription fee | Transaction and listing fees | ||
Popular marketplace with an established audience | High competition | ||
Perfect for selling art, handmade, and vintage items | Mostly suitable for handmade/unique items | ||
Simple to set up | No shop customization | ||
A rich community of sellers and seller forums | |||
Squarespace
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Pros | Cons | ||
Appealing and customizable store themes | Higher cost compared to other platforms | ||
All-in-one platform offering web hosting and eCommerce features | Squarespace charges transaction fees on lover-tier plans | ||
User-friendly drag-and-drop interface | Limited customization for pre-designed template | ||
Responsive mobile-first design | Lack of built-in marketig features | ||
Support for physical products | |||
Robust built-in eCommerce tools | |||
Sellfy
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Pros | Cons | ||
All-in-one eCommerce platform | Monthly subscription fee | ||
Simple to set up, no learning curve | Need the Business plan to access cart abandonment, upselling, and white-label stores | ||
Built-in marketing tools on the Starter plan | |||
20GB size cap on digital products | |||
Built-in anti-piracy features | |||
Built-in print-on-demand | |||
100% customizable storefront | |||
No transaction or listing fees | |||
Strong customer support | |||
Squarespace vs Etsy vs Sellfy: Final verdict
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Best for: | Best for: | Best for: Artisans, crafters, and vintage sellers who want access to a large, engaged marketplace for handmade and unique products. |
Sellfy is perfect for creators and small businesses selling digital and physical products. Its built-in marketing tools and no transaction fees make it ideal for growing your business cost-effectively. Squarespace stands out for its stunning website templates and flexible features, allowing entrepreneurs to build a professional eCommerce site that scales with their needs. Etsy, on the other hand, is the go-to for artisans and vintage sellers who want exposure to a large audience passionate about unique, handcrafted items.
Use Sellfy if:
- You sell digital and physical products and want integrated marketing tools
- You prefer no transaction fees
- You’re seeking an easy setup to launch your store
Use Squarespace if:
- You want a sleek, customizable website with eCommerce functionality
- You need tools for selling products, managing inventory, and scaling your store
- You value design and branding flexibility
Use Etsy if:
- You sell handmade, vintage, or unique items
- You want access to a large, built-in audience
- You’re comfortable managing fees and competition in a bustling marketplace
We’ve also included Shopify, Big Cartel, and Stan Store in the mix. Read on to see how they compare and find the one that’s just right for you.
![Stan Store vs Gumroad: The Complete Comparison [December 2024]](https://wp.sellfy.com/blog/wp-content/uploads/2024/11/image-26.png)
![Big Cartel vs Etsy: A Definitive Comparison [December 2024]](https://wp.sellfy.com/blog/wp-content/uploads/2024/12/BigCartel-vs-etsy.png)