Your Adsense revenue differs based on your CPM. Which is how much an advertiser pays for 1000 views of his ad. This number can be anywhere from $0.10 to $10 and in some cases even more but the most common ranges are from $0.25 to $4 and that's what we're using as a default range for YouTube AdSense revenue calculations. If you know the exact CPM on your videos, you can toggle the CPM slider and get more accurate data.
Your CPM rates vary based on country channel's category, channel age and other factors. To give you an idea - YouTube videos about pranks might have lower CPM than specific product review videos or business advice. Also, showing videos to an audience in the United Kingdom might earn you more than showing them to viewers in India.
The bottom line - the more people are willing to pay to advertise on your videos, the higher your earnings form ads.
We used data from several thousands of YouTubers on Sellfy e-commerce platform who have created their stores and are successfully selling products on YouTube.
To provide as accurate data as possible we split our users into 6 even groups based on channel views. (Someone with 1 million views would be in a different batch than someone with only 5,000 views) Based on this we came up with conversion coefficients for each batch because it is different for each group. In general we saw such trend - the more views you get, the lower the conversion rate.
So when you enter your channel and daily view count, you'll fall into one of 6 buckets and your income estimates will be calculated based on YouTubers similar to you.
From there on we take the average product price across all our stores and using our previously calculated purchase likelihood, we calculate the range of potential income.
These are the most accurate estimates on the web right now.
You're not limited to merchandise like t-shirts, caps or physical products in general. There are 100+ great digital products you can sell on YouTube.
We've seen YouTubers having success selling so many different things that we really believe there's no right product type. Almost anything can work. To give you some ideas - ebooks, courses, tutorials software specific presets (i.e lightroom presets) can make brilliant products.
The right product will depend on your YouTube channel category (niche you've chosen.) I.e if you have a gaming channel your audience will differ from someone who makes videos about CrossFit. So a workout plan won't make sense, but something like Minecraft Mods can be very profitable.
You can get a lot more product ideas in this article.
To be accepted in YouTube's partner program all you need are 4,000 watch hours in the past 12 months and 1000 subscribers. But you can start selling your own products and generate income when you have a much smaller audience.
That said, there's no perfect “views to money ratio” or subscriber number that works as a benchmark for YouTube success. We've seen successful YouTubers making good money with as little as couple hundred subscribers. The more important metric is engagement. If you're audience really loves what you do and find it valuable there will be a way to monetize it.