Sell overlays online on your own storefront
How to sell overlays online
Here's how to start selling overlays in four simple steps:
Step 1: Open your overlay store
Pick a shop layout that fits your stream graphics, drop in your logo and socials, and connect a custom domain so buyers recognize your brand the moment they land.
Step 2: Upload your overlays
Drag in your PNGs, APNGs, ZIP bundles, and installer files for OBS, Streamlabs, and StreamElements, add short preview clips, write clear product descriptions, and set a price for every overlay pack.
Step 3: Set up promo tools
Turn on automatic email campaigns for new drops, discount codes for first-time buyers, and checkout upsells so every streamer who visits your shop has a reason to grab more than one overlay pack.
Step 4: Start selling overlays
Share your store link on Twitch panels, Discord servers, and TikTok, and watch the first overlay sale drop into the dashboard within minutes of the shop going live.
One store for every piece of your stream kit
Promo built for stream drops
Announce new alert packs by email, send a discount code to your Twitch followers, and run limited-time offers on every seasonal overlay bundle.
File hosting without the cap
Upload heavy ZIPs with APNGs, webm transitions, and installer files for OBS, Streamlabs, and StreamElements without worrying about storage limits or buyer download bandwidth.
Fees that don't eat your margins
Big marketplaces can skim 30-50% off each overlay pack sold, while your own shop lets you set the payout and pocket the rest.
Room to grow past overlays
Bundle in alerts, Twitch panels, starting-soon screens, emote packs, and brand consults as your overlay business grows into a full stream design studio.
Every kind of overlay, sold from one shop
Cover every corner of a streamer's setup with the overlay formats they already open in OBS and Streamlabs each night.
Sell stream overlays
Ship full overlay packs for Twitch, Kick, and YouTube Gaming with matching webcam frames, panels, and offline screens in one installer.
Sell alert overlays
Package animated follower, sub, donation, and raid alerts for Streamlabs and StreamElements, priced as standalone packs or added to overlay bundles.
Sell scene transitions
Upload webm stingers with baked-in audio cues so streamers can drop them between scenes and keep the energy up during every switch.
Sell webcam frames
Offer PNG and animated facecam borders sized to 1080p and 720p feeds so streamers can plug them in without resizing or alpha-masking.
Sell stream packages
Bundle overlays, alerts, transitions, panels, and starting-soon screens into a single coherent kit, priced higher than any one pack sold solo.
Sell photo and video overlays
Expand into Lightroom presets, Photoshop light leaks, Premiere Pro title graphics, and After Effects templates for creators outside the stream world.
Why sell overlays online
Streamers upgrade their setups every season, and overlay designers who run their own shop are the ones cashing in.
1. Streamers keep multiplying
Twitch, Kick, and YouTube Gaming onboard new creators every day, and every one of them will buy an overlay pack or two before their first real follower milestone hits.
2. Own the checkout, not rent shelf space
On an overlay marketplace, you share search results with hundreds of other designers, while your own storefront puts your catalog front and center for every streamer who lands there.
3. Recurring revenue from your overlay drops
Sell quarterly overlay bundles on a subscription, give returning subs early access to new alert packs, and turn one-time buyers into a monthly income line that compounds every release.
4. Sell to streamers in any timezone
Go to sleep in Manila and wake up to overlay sales in Berlin, São Paulo, and Austin, all processed in the buyer's local currency without a single support ticket.
5. Build a name streamers search for
Once a few big Twitch accounts credit your overlay pack on stream, your shop becomes the URL new streamers type in directly, no algorithm or marketplace search bar required.
Where can I sell my overlays online?
Join 75K+ merchants who’ve earned $185M+ with Sellfy
"I started selling digital products on the Sellfy platform and couldn't be happier. I know it sounds cliché, but Sellfy has really changed my life! Sellfy has given me the means to pay off our home mortgage early, allowing us to enjoy life more."
"Sellfy does a really great job with making the purchasing process straightforward. The user experience is so effortless that it’s easy to get a high conversion rate."
"Eleven years. Four million visits. 1.8 million downloads. At FGD, we’ve spent over a decade building a creative community—sharing free & paid design resources and empowering designers worldwide. And through it all, Sellfy has been the foundation that made it possible."
Transparent pricing.
Zero transaction fees.
$22
$290
What else can you sell with Sellfy?
FAQs
Yes, Sellfy supports one-time digital product sales for individual alert packs, overlay scenes, or installer bundles, plus recurring subscriptions for monthly overlay drops delivered automatically to subscribers. You can also gate early access for subs, run upsells at checkout pairing a pack with matching transitions, and mix physical merch like streamer-branded hoodies into the same shop.
Sellfy runs on flat monthly plans instead of a per-sale commission, so every dollar from an overlay pack sale drops into your payout after standard payment processor fees. Compared to marketplace platforms that carve out a big slice of each transaction, the math pays back fast once your store handles more than a handful of overlay sales each month.
Overlay designers selling direct from their own shop commonly price packs between $15 and $60, with full stream packages reaching $150 or more. A solo designer shipping two or three new packs a month, with a catalog of 20 to 30 items, can realistically clear four figures monthly once organic traffic and returning Twitch buyers compound.
TikTok and YouTube Shorts showing alert packs in action outperform every other channel for overlay designers in 2026. Post 15-second clips of your donation alert firing over a game clip, tag the game and the platform, and drop the shop link in bio. Free sample packs posted to the Streamlabs subreddit and Discord servers quietly drive steady long-tail traffic.
Never ship overlay packs with copyrighted game art, team logos, or licensed music baked in, since Twitch and platform DMCA enforcement will hit your buyers, not you, and their refund requests will pile up. Stick to original artwork, royalty-free sound from libraries like Uppbeat or Epidemic Sound, and public APIs like the Twitch brand guidelines for button shapes.
Price individual alert packs around $10 to $20, single overlay scenes around $25, and full stream packages at $50 to $150 depending on how many scenes, alerts, and panels ship inside. Animated packs and game-specific designs command a healthy premium over static options, and subscription bundles with monthly drops justify the highest tier on your pricing ladder.
Most streamers run OBS Studio, Streamlabs Desktop, or StreamElements, so every overlay file should load cleanly in all three. Ship PNGs and webm clips for visuals, separate APNGs for alerts, and include a quick-start PDF walking buyers through adding a browser source, pasting the URL, and dropping the whole pack into their scene collection in under five minutes.
Open your Sellfy store today
