Sell merchandise from your personal store without inventory

Create and sell print on demand products like custom clothing, accessories or home decor items.

How to sell merch

Sellfy is the easiest way to launch your merch store, and takes less than 10 minutes of your time.

Sign up for Sellfy

Complete the quick sign up and create your store.

Create your merch

Upload your design, create your merch, set the price and populate your store with merchandise.

Promote your merchandise

Let your fans know about your merch store, post link to Instagram, Youtube - everywhere

We’ll handle the shipping

Sit back and relax while we take care of the shipping.

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No credit card required. Cancel anytime.

Your brand on products that you and your fans love

Make your brand a part of people’s lives with Sellfy’s print on demand.

Choose from our wide range of quality products—from apparel, bags, and phone cases to mugs, stickers, and posters—and create merch for fans worldwide.

Looking to sell custom clothing? We have sweatshirts, hoodies, shirts, and tanks in more than 40 colors.

How about eco-friendly and sustainable products?

Say hello to organic cotton tote bags and eco phone cases!

With our white-label merchandising, you can easily design and sell personalized products that you’re proud of. Ready to make merch your followers will rave about?

Open your merch store and never worry about product inventory again

Start 14-day free trial

No card required. Cancel anytime.

Market your merch

Email marketing

Our in-built email marketing tool is a Sellfy creator favorite! Use this tool to send newsletters and keep your fans up-to-date about new merch launches, store updates, upcoming sales campaigns, special deals, and other important announcements. With our unique email feature, you can even target specific audiences based on their preferences and purchase history.

Coupons & discounts

Create promotional campaigns, coupon codes for affiliates, or do free giveaways. Choose how many merch products you want to discount by percentage or a specific amount. You can also add a countdown timer to create a sense of urgency and make your campaigns time-sensitive.

Product upselling & cross-selling

Upselling is a powerful marketing tool for increasing merch sales. It allows you to offer special deals on related or complementary products while customers are shopping in your store. The feature comes with a customizable pop-up message that shows an upsell offer when a product is added to the cart.

Cart abandonment

Sending cart recovery emails is a great way to push for order completion. With Sellfy’s cart abandonment tool, you can actively prevent missed sales by sending follow-up reminders or offering exclusive discounts to products in the cart. Plus, you can take a look at abandoned cart data to get insight into customer behavior.

Sell more, worry less

Accept payments & get paid

Sellfy accepts multiple currencies and payments methods such as Stripe, PayPal, credit or debit cards, wallets, or any other means based on the country your customers are located in.

With a Sellfy subscription, you get access to customizable invoices for bookkeeping, advanced VAT and tax settings as well as instant payment processing—no waiting around for payouts!

Payments go directly to your preferred account. We also offer a 30-day money-back guarantee to give you a risk-free start. When you do choose a plan that suits your needs, no additional fees will be charged.

With you 24/7

Do you need help or have any questions? Our highly praised customer support team is always here to assist you. Whatever issues you may face, feel free to reach out and get in touch with us—we’re ready to help you out at any time!

You can also check our blog or browse Sellfy’s Help Center for answers to store owner questions on how to get started, print-on-demand merchandise, service updates and changes, account management, adding products, payment collection, features, integrations, embedding, and the Sellfy app.

If you still haven’t found an answer to your question, don’t hesitate to contact us.

Got a cool merch idea? Launch your merch today!

Start 14-day free trial

No card required. Cancel anytime.


What merch products are available?

Our current products include clothing from sizes XS–5XL in more than 40 colors (t-shirts, sweatshirts, and tanks), bags in four different colors (all-over print and organic cotton totes), mugs (enamel and glossy), posters in 11 different sizes (framed, unframed, and canvas), phone cases (eco iPhone, regular iPhone, and Samsung), and stickers.

What’s the product base cost?

It depends on the product, but the base cost is visible when adding products to your store. For example, t-shirts can be anywhere between $14.95–$20.45, and mugs start from $9.95 or $14.64. Keep in mind that the production cost varies depending on the production facility.

What are the shipping options?

Printing and shipping of products are done on-demand by our partners who have multiple fulfillment locations worldwide. Delivery of products can take up to a maximum of 27 business days depending on the customer’s location. Your customers will pay for the full cost of shipping and shipping rates will vary by their location.

How can I sell merch online without inventory?

The easiest way to sell merch online without inventory is by using an order fulfillment solution like print-on-demand (POD). For example, with Sellfy’s POD, you can drop ship products to your customers anywhere in the world with no inventory or storage—our fulfillment partners print, pack and ship all your products.

How do I start a merch store?

You can start a merch store with a Sellfy subscription. All Sellfy plans include high-quality print-on-demand (POD) products so that you can sell branded merchandise to fans. To get started, you need to sign up, create your POD products, and simply start promoting and selling from the comfort of your home.

What print-on-demand items sell best?

T-shirts are by far the most popular merch items to sell. They’re an important part of anyone’s wardrobe. In fact, the t-shirt printing market value is estimated to reach $7.57 billion by 2028. Other best-selling print-on-demand items include leisurewear (hoodies and sweatshirts), home decor (posters and canvas), tote bags, and mugs.