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Launching a product is a bit like introducing your significant other to your parents for the first time. You want to prepare the audience for what’s about to hit them. But you never know how they’ll react. The question is

Wouldn’t it be great if all the world (or at least your target audience) were notified with a ping when your awesome product comes out? Even better – if there was no competition and your product – or service –

You have worked your tail off to get this product developed from the ground up, so there is a lot of pressure to get things right. But if you’re not in the mood for another “trial and error” advice, let