Squarespace vs Kajabi: Definitive Comparison [April 2025]
![Squarespace vs Kajabi: Definitive Comparison [April 2025]](https://wp.sellfy.com/blog/wp-content/uploads/2025/02/image-27-1.png)
Over the past several weeks, I’ve explored a variety of platforms to determine which ones offer the most powerful tools for building a successful online business. Through this journey, I understood that it’s not just about comparing features but more about selecting a platform that resonates with your vision and helps you connect with your audience in a meaningful way.
Squarespace immediately stood out for its sleek, modern design. If you want a stunning website without touching a single line of code, this is the way to go. The drag-and-drop builder and customizable templates make it incredibly easy to set up a portfolio, blog, or online store. However, while its eCommerce and marketing tools work well for smaller businesses, they might feel a bit limiting if you plan to scale quickly.
Kajabi, on the other hand, is ideal for online courses, memberships, and coaching programs. It has everything from course hosting and marketing automation to sales funnels and analytics. It’s great if you need an all-in-one platform, but it does come with a learning curve and a higher price tag, so it’s probably not the best pick if you’re just starting out or only need basic selling features.
Then there’s Sellfy, which surprised me with its balance of simplicity and power. It’s a fantastic option for creators who want to sell digital products, physical goods, or even subscriptions without dealing with complicated setups. It doesn’t have the advanced automation of Kajabi, but it gives you all the essentials such as email marketing, upselling, discount codes, and print-on-demand, without unnecessary complexity. If you want a no-fuss, creator-friendly platform that gets the job done, Sellfy is definitely worth considering.
So, which one is right for you? Let’s break down how Squarespace, Kajabi, and Sellfy compare in the following key areas:
Sellfy | Kajabi | Squarespace |
Price | ||
🏆 🏆 No transaction fees on any plan | ⭐️⭐️⭐️ ✔ No transaction fees, but ❌ Higher upfront costs | ⭐️⭐️⭐️ ❌ 3% transaction fees on Business plan |
Creating an online store | ||
🏆 | ⭐️⭐️⭐️⭐️ | 🏆 ⭐️⭐️⭐️⭐️⭐️ ✔ You can build a highly customizable online store ✔ Stunning website templates ✔ Full control over design |
Marketing features | ||
🏆 | 🏆 ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Customization and design | ||
🏆 ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Ease of use | ||
🏆 ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Customer support | ||
🏆 ⭐️⭐️⭐️⭐️⭐️ | 🏆 ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Best for | ||
Creators who want an easy-to-use, flexible, and affordable eCommerce solution with no transaction fees and support for multiple product types | Course creators, coaches, and membership site owners looking for a highly scalable platform with advanced marketing and automation tools | Creatives, entrepreneurs, and small businesses looking to build a visually stunning website |
What is Squarespace?
A dream for design lovers. 🎨✨
If you’re all about aesthetics and want a sleek, professional-looking website without messing with code, Squarespace is a fantastic option. I found the drag-and-drop editor incredibly intuitive, and the award-winning templates look stunning right out of the box. Whether you’re building a portfolio, an online store, or a blog, the built-in tools (like SEO optimization and appointment scheduling) make it easy to manage everything in one place.
I tested the eCommerce features, and while Squarespace Commerce works well for selling both physical and digital products, it’s not very advanced when it comes to customization or scaling. That said, it’s perfect for creatives, small businesses, and entrepreneurs who want a beautiful, easy-to-use website without the complexity of a full-fledged eCommerce system.
What is Kajabi?
The ultimate business-in-a-box 🚀💰
Kajabi is one of the most comprehensive platforms I’ve used for course creators, coaches, and entrepreneurs who want everything in one place. Unlike Squarespace, which is more focused on websites, Kajabi combines website building with marketing automation, membership hosting, and sales funnels.
One of my favorite features is the advanced email automation and built-in course hosting. I could set up entire marketing campaigns, automate email sequences, and track everything from one dashboard. The mobile app is a nice touch, too, letting students or members access content on the go.
That said, Kajabi is pricey, and for someone just starting out, it might feel overwhelming (or unnecessary). But if you’re serious about monetizing your knowledge and scaling your digital business, it could replace multiple tools and save money in the long run.
What is Sellfy?
Simple, straightforward selling 🛒✨
If you’re a creator or small business owner looking for a no-fuss way to sell products online, Sellfy is an excellent choice. I loved how easy it was to set up within minutes, I had a custom storefront ready to go. Unlike Kajabi, which is packed with features, Sellfy keeps things simple while still offering everything you need to promote and sell products.
The built-in email marketing, discount codes, and upselling pop-ups were a nice surprise, helping me boost engagement without needing third-party tools. And for digital creators, automatic file delivery and protection make selling effortless. I also tested their print-on-demand service, which was super convenient—no need to deal with inventory or upfront costs.
While it doesn’t have all the advanced marketing tools of Kajabi, Sellfy is affordable, easy to use, and gets the job done. If you want a hassle-free way to sell digital or physical goods, subscriptions, and even print-on-demand it’s definitely worth checking out.
Squarespace vs Kajabi vs Sellfy: Creating an online store
Kajabi specializes in digital content like courses and memberships, Squarespace excels as a website builder with basic eCommerce features, and Sellfy is a versatile, user-friendly platform for selling digital, physical, and subscription-based products, making it ideal for content creators and small businesses.
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⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️⭐️ |
Kajabi is exclusively focused on selling digital content, Squarespace is primarily a website builder, Sellfy is an all-in-one eCommerce platform.
Kajabi is laser-focused on digital content, and it’s ideal for course creators, coaches, and membership site owners thanks to its advanced tools for building and selling online courses and automating marketing.
Squarespace, on the other hand, is primarily a website builder. It’s known for its sleek, customizable templates and built-in design tools, which make it perfect for anyone who wants a professional online presence without hiring a designer. It does have eCommerce features, but they’re a bit more basic compared to more traditional online selling platforms.
Sellfy is an all-in-one eCommerce platform that supports digital, physical, and subscription-based products. It’s extremely easy to use and comes with various built-in marketing and sales tools. This makes Sellfy the most adaptable choice for content creators, artists, and small businesses that want a straightforward yet powerful solution.
Sellfy and Squarespace let users sell both digital and physical products
Sellfy makes it super easy to sell digital downloads, physical goods, subscriptions, and even print-on-demand items. This versatility makes it a great option for hybrid sellers. I loved how seamless it was to set up different types of products in one place without jumping through hoops.
Squarespace, on the other hand, leans more toward physical product sales. While you can sell digital products, its eCommerce features—like inventory management—are really built with physical goods in mind.
Kajabi, meanwhile, is all about digital content—courses, memberships, and downloads. So if you’re looking for a platform that lets you sell both digital and physical products without hassle, Sellfy or Squarespace would be the way to go.
Kajabi excels in course creation but has a steeper learning curve
Kajabi is packed with powerful course creation tools, making it a dream for anyone serious about building and selling online courses. It comes with course templates, drip content scheduling, quizzes, and assignments to keep students engaged. Plus, it has built-in video hosting, so you don’t have to worry about third-party integrations; just upload your content and you’re good to go.
When it comes to actually delivering your course, Kajabi’s automated email sequences are a game-changer. They help you keep students on track with personalized content and reminders, and the platform’s membership site feature lets you offer exclusive subscriptions.
But here’s the thing—while Kajabi is amazing for course creators, it’s not the easiest platform to get the hang of. Its extensive toolset can feel overwhelming at first, especially if you’re new to digital course selling. If you want something easier to set up, there are other platforms that are more beginner-friendly.
Sellfy is perfect for content creators and small businesses
If you’re a content creator, artist, or small business owner, Sellfy is honestly one of the easiest platforms to work with. Unlike Squarespace, which is great for all kinds of businesses, or Kajabi, which is mainly for digital educators, Sellfy is made specifically for creative entrepreneurs who want to monetize their work without dealing with complicated setups.

When I tested it out, I found the setup process to be ridiculously easy. I was able to create an account, upload my course videos, and add descriptions in no time. If you already have a website or social media following, Sellfy allows you to create product links or integrate your store into an existing website, which is a huge plus.
Another thing I liked? The built-in email marketing, instant payouts, and unlimited product capacity. Unlike Kajabi, where everything feels very structured, Sellfy gives you more flexibility without all the extra steps.
Kajabi can feel like overkill for creators with only a few products
One of the biggest things to consider with Kajabi is whether you really need all its features. If you’re running a full-scale online education business, it’s amazing. But if you just have a few products, it can feel like way more than you need.
For example, Kajabi’s advanced marketing automation, detailed audience segmentation, and complex sales funnels are all great—but only if you actually need them. Otherwise, you might find yourself paying for features you don’t use.
Speaking of pricing, Kajabi isn’t exactly budget-friendly. The cheapest plan starts at $69 per month, but it only lets you sell one product. If you need more than that, you’re looking at $149 per month for just three products. Although these plans include unlimited landing pages and marketing emails, the cost can be hard to justify if you’re only selling a handful of digital downloads or short courses.
If you just want a simple, effective way to sell your products, Sellfy or Squarespace might be a better fit. They both give you the essential eCommerce tools without the steep learning curve or high price tag.
🏆 | Winner: | ||
Sellfy wins as it is an effortless, versatile, all-in-one platform that offers built-in marketing and easy setup for content creators and small to medium businesses. | |||
![]() | ⭐️⭐️⭐️⭐️⭐️ |
Squarespace vs Kajabi vs Sellfy: Marketing and eCommerce tools
Kajabi offers advanced marketing automation and robust features but comes with a steep learning curve and high cost. Squarespace provides beautiful design and integrated eCommerce with some reliance on third-party apps for advanced marketing. Sellfy delivers a simple, all-in-one solution with built-in marketing and sales tools that make it ideal for creators and small businesses.
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⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Kajabi offers email marketing, list segmentation, and advanced automation tools
If you’re looking for a platform with advanced marketing tools, Kajabi definitely delivers. It offers email marketing, list segmentation, and automation tools that make engaging with your audience a breeze. You can design and send professional emails using its drag-and-drop editor, complete with built-in analytics to track open and click-through rates.
One of the features I found really useful was list segmentation, which enables you to group your audience based on behavior, purchase history, or engagement levels. This means you can send targeted content instead of blasting the same message to everyone. And Kajabi’s automation tools? Super handy. You can set up workflows that send welcome emails, trigger drip campaigns, and follow up on abandoned carts, all without having to manually keep track of everything.
That said, while Kajabi is fantastic for creators running membership sites, courses, or complex sales funnels, it can feel a bit much if you’re just starting out or only need the basics. It’s definitely more suitable for those looking to scale and actively engage a larger audience.
If you don’t need all the bells and whistles that Kajabi offers, platforms like Sellfy and Squarespace provide a much simpler way to sell products and promote your business.
From my experience, Sellfy’s marketing tools aren’t as advanced as Kajabi’s, but they include everything you actually need. You can set up discount codes, upselling pop-ups (so customers see complementary products at checkout), and automated email campaigns to help recover lost sales. It keeps things easy and effective without overwhelming you with too many options.
Squarespace, on the other hand, combines website design with basic marketing features. You can create beautifully branded email campaigns, manage subscriber lists, and track performance with built-in analytics. It also supports discount codes and add-on products, which means it’s a great choice if you want simple marketing tools without the complexity of Kajabi.
Sellfy focuses on boosting sales with built-in marketing tools, while Squarespace depends on third-party integrations.
When I tested Sellfy, I was pleasantly surprised by how many marketing tools are built right into the platform. From email campaigns to upselling and discount codes, it’s all there without needing to rely on third-party apps. As someone who’s always on the lookout for convenience, I found this all-in-one setup incredibly useful.
For example, I tried out the coupon and discount features. Creating targeted sales, with options like percentage-based discounts or fixed-dollar offers, was simple and effective. I didn’t have to stress about extra software or complicated integrations.
Another feature I liked was the automated cart abandonment emails. It helped me recover sales I’d otherwise miss. Plus, integrating tracking pixels for Facebook and Twitter ads made a noticeable difference in refining my ad targeting. With all these features available, I didn’t feel like I was juggling multiple tools to make my store work. Sellfy’s built-in tools truly streamline the whole process, which is exactly what you want when you’re trying to keep things simple and effective.
Squarespace, on the other hand, relies more on integrations to get the same functionality. If you want advanced email automation, you’ll need to connect it to Mailchimp. If you want to run an affiliate program or set up complex discounts? You’re looking at Shopify integrations. Even upselling beyond basic product recommendations requires external tools like Zapier.
If you want a true all-in-one platform that doesn’t require extra setup or additional costs, Sellfy is the better choice. It keeps things simple so you can focus on selling instead of managing integrations.
Kajabi’s most advanced marketing features are only available on high-priced plans
Kajabi offers some powerful marketing tools, but here’s the catch—many of the best features are locked behind higher-tier plans, making it really expensive for smaller creators.
Even though all plans include the basics—landing pages, email marketing, and AI-powered tools—you’ll need to upgrade to the Growth plan ($199/month) to access advanced automation, affiliate programs, custom branding, and webhooks. Want full customization, multiple websites, or a custom code editor? That’s only available on the Pro plan, which costs a steep $399 monthly.
Even something as basic as the number of contacts you can store jumps drastically between plans. The Kickstarter plan ($89/month) only allows 250 contacts and 7,500 marketing emails—fine if you’re just starting, but pretty limiting as you grow. The Growth plan expands that to 25,000 contacts and unlimited emails, but at more than double the price.
Kajabi is a great choice if you have a bigger budget and need advanced features, but if you’re a smaller creator looking for an affordable, all-in-one solution, Sellfy or Squarespace might be a better fit. They provide strong marketing tools without forcing you to upgrade just to access core functionality.
🏆 | Winner: | ||
If you want an easy-to-use, all-in-one platform that doesn’t require extra integrations or expensive upgrades, Sellfy is the best option. It gives you everything you need to launch and grow your online store without added complexity or high costs. | |||
![]() | ⭐️⭐️⭐️⭐️⭐️ |
Squarespace vs Kajabi vs Sellfy: Customization and design
Squarespace makes store design easy and creative with 100+ templates and an AI assistant, but heavy customization may require coding. Kajabi offers sleek, course-focused templates that ensure brand consistency, but they can feel repetitive. Sellfy has fewer templates than Squarespace but provides strong customization options with an intuitive drag-and-drop builder.
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⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️⭐️ |
Squarespace’s 100+ templates and AI tools make store design a creative experience
Squarespace makes designing a store surprisingly fun. With 100+ modern templates and an AI assistant (called Squarespace Blueprint), it helps you pick colors, fonts, and layouts that match your brand. So, even if you’re not a designer, you can quickly put together a professional-looking website. It doesn’t matter if you’re launching a blog, portfolio, or online store; you’ll probably find a template that works for you without starting from scratch.
That said, while tweaking basics like colors and fonts is easy, making bigger changes, like adding unique features, sometimes requires custom coding or third-party plugins. And while the AI assistant is great at giving you a head start, its suggestions aren’t always spot-on, so you might need to fine-tune things.
Overall, Squarespace is the perfect choice if you want an easy, polished design process, but if you’re looking for full creative control without coding, it might feel a little limiting.
Kajabi’s store templates look great if a little repetitive, Squarespace and Sellfy offer more diversity and design freedom
Kajabi does an excellent job of making everything look polished and professional right from the beginning. Its store templates are designed to give course creators a fully branded, cohesive experience, and they really do look great—clean layouts, built-in tools, and an easy way to create unique landing pages for digital courses. But here’s the thing: because Kajabi is so focused on making things seamless for course creators, its templates tend to follow a similar structure. If you’re after a more unique look, you might find them a bit repetitive.
If you want more freedom to tweak and customize, Squarespace and Sellfy offer way more variety. Squarespace has over 100 beautifully designed, mobile-responsive templates, and its AI design assistant is actually pretty handy. It helps fine-tune colors, fonts, and layouts to match your brand, plus you can get even more control with custom code and integrations.
Sellfy, on the other hand, makes it ridiculously easy to get started. The default theme, Lumiere, is automatically applied when you create a store, so you’re not staring at a blank page wondering what to do next. But while it looks clean and modern, I wanted something a bit more tailored to my brand. That’s when I explored Sellfy’s store themes.
The selection of themes isn’t huge, but the ability to preview and apply them instantly is a nice touch. I tested a few, found one that fit my style better, and with just a click, it was live.
Once my theme was set, I was curious to see how much I could actually customize. Sellfy’s Store Customizer is surprisingly flexible. It lets you modify pretty much everything—fonts, colors, layout, page modules, and even text alignment. I really liked how easy it was to add and remove page modules. The Hero section gave a nice touch as I could feature my best product right at the top, add a clickable button, and link it to a product page, category, or even an external URL. The navigation menu, text panels, and even a newsletter form were all adjustable, which made it simple to create a layout that worked for my brand.
Another huge plus? You can fully customize built-in store pages like Home, Product, Checkout, and Purchase Confirmation. That meant I could tweak my store’s entire journey from start to finish, changing backgrounds, text sizes, and even adding promotions where needed.
If you want an easy-to-use platform that still gives you plenty of design flexibility, Sellfy is a great choice. It doesn’t overwhelm you with options, but it also doesn’t leave you stuck with a generic-looking store. The customization process is intuitive, even for beginners, and the ability to create multiple store pages with unique layouts is a huge plus.
Kajabi excels in customization for course creators but is less versatile for broader eCommerce needs
Kajabi is one of the best platforms for selling online courses. It’s built specifically for that, so everything—from the templates to the built-in tools—is designed to help you create and sell digital content seamlessly. It also has some cool features like Kajabi AI and customizable landing pages that keep your branding consistent. But because it’s so focused on course creators, its templates all follow a similar format. If you’re looking to sell more than just courses, like physical products, subscriptions, or print-on-demand items, you might feel a little limited.
Sellfy, on the other hand, may not have as many templates as Squarespace, but it makes up for it with flexibility. The drag-and-drop builder gives you full control over the design, and you can tweak layouts, colors, and typography without needing any coding knowledge. It’s great for selling all kinds of products, not just digital courses.
And then there’s Squarespace, which is the most design-forward of the three. With over 100 sleek, mobile-friendly templates and an AI design assistant that helps with branding, it’s perfect if you want a stylish, highly customizable site without the headache of coding.
🏆 | Winner: | ||
Squarespace and Sellfy take the lead here. Squarespace has the most polished templates and AI-assisted customization, while Sellfy gives you a simple, flexible drag-and-drop builder that doesn’t require any coding. | |||
![]() | ⭐️⭐️⭐️⭐️⭐️ |
Squarespace vs Kajabi vs Sellfy: Transaction fees and pricing
Sellfy delivers unbeatable affordability and simplicity for emerging businesses, Kajabi offers cutting-edge tools for those ready to scale with a significant investment, and Squarespace provides an aesthetically focused, versatile solution that caters to a broad range of needs.
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⭐️⭐️⭐️⭐️⭐️ | ⭐️⭐️⭐️ | ⭐️⭐️⭐️ |
Not everyone will be able to afford Kajabi, and not everyone should
Kajabi offers powerful marketing and course creation tools such as unlimited landing pages, AI-powered design, automation, and affiliate programs that can seriously level up an established business. But all those fancy features come with a hefty price tag, and honestly, not everyone needs them.
For example, their entry-level Kickstarter plan is $89 per month, and it’s only for one product with a small contact list. If you’re just starting out, that’s probably way more than you need. The higher-tier Growth and Pro plans ($199–$399 per month) offer more scalability and advanced integrations, but they really only make sense if your business is already bringing in solid revenue. If you’re still getting started or working with a tighter budget, there are more affordable options that won’t leave you feeling like you’re overpaying for features you don’t use.
Sellfy offers the best value for money
If you’re looking for an easy, affordable way to sell digital products without a ton of extra costs, Sellfy is a solid choice. Their Starter plan is just $29 per month and lets you sell unlimited digital and subscription products without transaction fees. As your business grows, the $79/month Business plan adds upselling, cart abandonment recovery, and affiliate marketing to help boost sales. And if you want even more customization and support, the $159/month Premium plan includes product migration, priority support, and advanced design options.
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Starter | Business | Premium |
$22/month Online store + Unlimited products + Discounts & Email Marketing + Connect your own domain | $59/month Everything in Starter + Upselling + Cart abandonment + Affiliate marketing + Remove "Sellfy branding + Store design migration | $119/month Everything in Business + Product migration + Priority support |
Kajabi is great if you’re serious about building a full-scale online business with advanced marketing and course creation tools. It’s packed with features—unlimited landing pages, email marketing, automation, and even an affiliate program. But all that power comes at a price, with plans starting at $55 a month and going up to $319. If you’re an established creator or business ready to scale, it’s worth the investment, but if you’re just starting out or don’t need all the bells and whistles, it might feel like overkill (and a pricey one at that).
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Kickstarter | Basic | Growth | Pro |
$55/mo 50 landing pages + 1,250 emails + 1 product + 1 website + 250 contacts | $119/mo Unlimited pages + Unlimited emails + 3 products + 1 website 10,000 contacts | $159/mo Everything on Basic + Custom reports and analytics + 15 prodcuts + 25,000 contacts | $319/mo Everything on Growth + 100 products + 100,000 contacts + 3 websites |
Squarespace is more of a do-it-all platform, especially if design is important to you. It has gorgeous templates, and even the $25 Personal plan gives you a sleek, mobile-friendly site. If you want to sell products, the $36 Business plan lets you do that (though you’ll have to pay a small transaction fee). The Commerce plans at $40 and $72 remove those fees and add extras like shipping and subscriptions. It’s a solid choice if you want an all-in-one website builder with a focus on design and branding.
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Business | Commerce Basic | Commerce Advanced |
$36/month Mobile optimized website + pre-designed templates + 3% transaction fee | $40/month Everything on Business + merchandising tools + 0% transaction fee | $72/month Everything on Commerce Basic + advanced shipping + advanced discounting + subscriptions |
🏆 | Winner: | ||
Sellfy provides the best value overall; it has affordable pricing, no transaction fees, and all the eCommerce tools you need. If you’re a small business or creator on a budget, it just makes the most sense. | |||
![]() | ⭐️⭐️⭐️⭐️⭐️ |
Squarespace vs Kajabi vs Sellfy: Pros & Cons
Kajabi
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Pros | Cons | ||
All-in-one platform to create, market, and sell online courses and digital products | Compared to alternatives, Kajabi is expensive | ||
Offers marketing features, reducing reliance on external services | While Kajabi offers design flexibility, it lacks deep customization features | ||
User-friendly, drag-and-drop course and website builde | Compared to Stan Store and Sellfy, Kajabi has a steeper learning curve | ||
Robust analytics and reporting | |||
Kajabi allows you to offers a mobile app for your student | |||
24/7 Customer support and community |
Sellfy
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Pros | Cons | ||
All-in-one eCommerce platform | Monthly subscription fee | ||
Simple to set up, no learning curve | Need the Business plan to access cart abandonment, upselling, and white-label stores | ||
Built-in marketing tools on the Starter plan | |||
20GB size cap on digital products | |||
Built-in anti-piracy features | |||
Built-in print-on-demand | |||
100% customizable storefront | |||
No transaction or listing fees | |||
Strong customer support |
Squarespace
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Pros | Cons | ||
Appealing and customizable store themes | Higher cost compared to other platforms | ||
All-in-one platform offering web hosting and eCommerce features | Squarespace charges transaction fees on lover-tier plans | ||
User-friendly drag-and-drop interface | Limited customization for pre-designed template | ||
Responsive mobile-first design | Lack of built-in marketig features | ||
Support for physical products | |||
Robust built-in eCommerce tools |
Squarespace vs Kajabi vs Sellfy: Final verdict
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Best for: | Best for: | Best for: Creatives, entrepreneurs, and small businesses in need of an intuitive platform with stunning templates and integrated tools to build a professional online presence quickly and without coding expertise. |
Squarespace
Squarespace is the go-to solution for creatives, entrepreneurs, and small businesses who crave a visually stunning, customizable website without the need for extensive technical know-how. With its intuitive interface and a rich library of templates, Squarespace seamlessly blends aesthetics with functionality, enabling you to build an engaging online presence and manage your eCommerce operations effortlessly.
Use Squarespace if:
- You want a sleek, customizable website with integrated eCommerce features.
- You need tools for product sales, inventory management, and brand consistency.
- Design flexibility and visual appeal are top priorities for your business.
Kajabi
Kajabi is designed for those with advanced business needs. It offers powerful tools to help you scale your operations and create high-quality digital products. If you’re prepared to invest in a comprehensive platform that supports robust online courses, membership sites, and advanced marketing automation, Kajabi provides the depth and sophistication your growing business demands.
Use Kajabi if:
- You require robust tools to scale your business or launch premium digital products.
- You’re willing to invest in advanced features and high-quality production capabilities.
- You need an all-in-one solution to support complex business operations and marketing strategies.
Sellfy
Sellfy strikes an exceptional balance for creators and small businesses looking for an all-in-one eCommerce platform that’s both budget-friendly and powerful. It offers an easy setup, integrated marketing tools, and a streamlined process for selling both digital and physical products—all without any transaction fees. Sellfy’s simplicity and efficiency make it an attractive option for those who want to focus on growing their business without unnecessary complexity.
Use Sellfy if:
- You’re a creator or small business selling both digital and physical products.
- You want a user-friendly, affordable eCommerce platform with no transaction fees.
- You appreciate built-in marketing tools that simplify the growth of your business.
Pick the platform that fits your needs best, whether it’s Squarespace for its beautiful, easy-to-use designs, Kajabi for its advanced marketing and course tools, or Sellfy for its simple, budget-friendly eCommerce setup. Each one has its strengths, so it really comes down to what works best for you and your business goals.
Make sure to check out more Squarespace and Kajabi comparison articles:
Squarespace vs Big Cartel: A Definitive Comparison [April 2025]