18 Most Profitable Digital Products to Sell in 2026

Digital products are online goods you can access or download instantly. Think e-books, templates, courses, music, software, or anything else that can exist as a digital file.

Below, I’ll cover these and other most profitable digital products to sell in 2025.

To make this guide worth your while, I’ve included actionable advice on selling digital products. For insights, I turned to Christian Maté Grab, who built a six-figure business selling LUTs and Lightroom presets. I also spoke with Ashley Renee, a food blogger who turned her passion for trendy recipes into income by selling and promoting her keto cookbook on Sellfy.

Let’s dive in!

What are digital products?

A digital product is a non-physical item made and shared online, including e-books, printables, videos, online courses, and subscriptions. It’s shared through a download or a private link, giving creators an easy way to package useful knowledge or tools that buyers can start using right away and at their own pace.

Trust me, these products will only keep growing in popularity because people want quick access and simple solutions without waiting for anything to ship.

What are the differences between physical and digital products?

Here’s why selling digital products has an edge over physical ones:

1. Infinite Availability: Digital products can be sold endlessly, while physical products require stock and can run out.
2. No Shipping Costs: Digital products are delivered instantly, saving time and money on packaging and delivery.
3. Higher Profit Margins: Once you create a digital product, there’s no recurring production cost, so the profit is almost all yours.

If you want to offer both digital and physical products, that’s totally doable. For instance, you could sell a digital art file alongside a print-on-demand poster or canvas featuring the same design.

Why sell digital products?

Selling digital products doesn’t require inventory, shipping, or storage. You create something once, and sell it over and over again, generating passive income. Along the way, you get to enjoy higher profit margins, lower overhead, and endless scaling. You can update digital products anytime, personalise them for your audience, and reach customers globally.

And to be more exhaustive:

• Lower barrier to entry. Digital products are cheaper to create and test out, as you don’t need to worry about production, inventory, or shipping.
• High profit margins. With digital products, you don’t have to worry about overheads, which means most of what you earn is profit. The key is to price your products wisely so you’re not just making sales, but actually making it worth your effort.
• Built-in scalability. Whether one person or one thousand buys your product, you are not forced to create more of the same product.
• Hands-off fulfillment. With an online store builder, like Sellfy, you can set up your store in minutes, upload your products, and let it run. Every order gets delivered instantly, plus your files are automatically protected from piracy.
• Infinite shelf life. Digital products will never expire, wear out, or go bad. An e-book, template, or a simple PDF you make today can keep selling for a long time with zero upkeep.
• Growing demand. The market for digital products is booming. For example, just the digital fitness and well-being market is expected to reach $83 billion by 2029.
• Global reach by default. You’re not limited by geography. The moment your product is online, anyone with an internet connection can buy it.
• Portfolio effect. You can eventually increase lifetime customer value by bundling products, upselling, or developing membership models.

Alas, selling digital goods isn’t always easy. You need strong branding, clear descriptions, and dependable support to establish trust because customers cannot hold what you sell, competition is fierce, and piracy is a risk. 

Where can I sell digital products?

There are three main ways to sell your digital products.

E-commerce platform

Starting your online store is the best way to sell digital products. An all-in-one e-commerce platform is quick to set up, you keep more profit, and take full control over branding and customer relationships. Popular e-commerce sites for digital products include:

• Sellfy. Best overall platform for digital products thanks to its simplicity, automated file delivery, payment processing, and marketing tools tailored for creators and small businesses.
• Gumroad. Best for simple, creator-friendly selling with easy checkout links and creator-centric features.
• Shopify (with digital downloads app). Best for scalable storefronts and advanced customizations, especially if you plan to sell both physical and digital products.
• Payhip. Best for affiliates and social-centric selling with strong built-in affiliate and coupon features for digital goods.
• WooCommerce. Best for WordPress users who want full control and flexibility over their store and content ecosystem.

Marketplace

Another way is to list your products on an established marketplace with a large customer base. They are quick to set up and put you in front of buyers right away, but their transaction fees can range from 10% to 30% per sale. Here are some of the most popular online marketplaces to sell digital products:

• Etsy. A popular marketplace for creative goods, including digital downloads like printables, design assets, planners, and templates.
• Creative Market. It focuses on design assets, fonts, graphics, templates, and digital creative tools.
• Envato Market. Large marketplace for themes, templates, audio, video assets, and code.
• Amazon Kindle Direct Publishing. Best for authors to sell ebooks to a massive audience.
• Udemy / Skillshare. Marketplaces focused on digital courses and educational content.

Social media

Use social media to promote your digital products and share product links with your potential customers.

If there’s one advice I can give you from my experience working with creators every day: don’t keep all of the eggs in one basket. Selling your digital products on multiple channels increases your chance to reach more people and sell more products exponentially.

But if you’re in it for the long game, nothing beats selling digital products on your own online store. You get to avoid crazy, control store design, and choose how to promote your products and reach the target audience.

Quick overview of the best digital products to sell

Here’s a quick rundown of the best digital products to start selling online today.

15 best digital products to sell online

Here are 15 of the most profitable digital product types for 2025, complete with real examples and creator success stories.

1. E-books

Quick overview

• Profit margin: 60-80%
• Startup cost: $29-$500
• Market size: $14.9 billion globally
• Best for: content creators, educators, and subject matter experts

Create an online store for your digital products

See how

Why I picked e-books

E-books consistently rank as one of the best digital products for beginners. They’re simple to create, require no inventory or shipping or shipping, and have profit margins that are hard to beat, and you don’t need any extra tech skills to get started.

E-books are also one of the top information products that people spend money on. Turning it into an educational e-book is a smart way to monetize what you know.

Here’s a great example of a digital creator launching a successful e-book business:

Ashley Renee, a successful food vlogger, began writing and selling cookbooks on the keto diet after her food videos went viral on TikTok. The overwhelming demand for her recipes provided her with the motivation to self-publish.

E-books are incredibly versatile. You can sell them for profit or even give them away for free in exchange for email addresses, making them a powerful tool for building an audience.

E-book distribution platforms

• E-commerce platforms like Sellfy
• Amazon Kindle Direct Publishing
• Your own blog or website with an integrated shopping cart functionality

Pricing range

• Short e-books (20–50+ pages): $5–$20 

For example, Fida Fertyaket sells a simple detox guide for as much as $6.99.

• Comprehensive guides (50–150 pages): $19–$50

For example, Amel Aitouche, another creator on Sellfy, began selling relocation guides for Dubai for $34.90.

E-book selling tip 

Ashley Renee, who has successfully sold over 1500 e-books just in the first months, strongly suggests using your social media platforms strategically to drive traffic to your store. 

She posted consistent, engaging, high-quality content related to her keto recipe e-book, which captivated her audience and led them directly to her Sellfy store through links in her bio.

2. Online courses, tutorials, and guides

Quick overview

• Profit margin: 70-90%
• Startup cost: $29-$1,000
• Market size: $203.8 billion globally
• Best for: content creators, educators, coaches, and subject matter experts

Why I picked online courses

With a market share exceeding $200 billion globally, online courses are one of the most scalable and profitable digital products out there. Unlike e-books, they often command higher prices because people tend to perceive educational content as more valuable.

Educational digital products are quite versatile and can include:

• Video lessons, walkthroughs, and lectures 
• Pre-built multi-session courses
• Downloadable guides and study materials

Courses are also in high demand across virtually every niche. The key is to make sure the topic solves a real problem or fills a knowledge gap. Here are a couple of examples of e-learning niches that are growing in demand:

• Fitness
• Nutrition
• Photo and video editing
• Social media presence
• Crocheting and sewing
• Art lessons
• Music lessons

It’s going to be a long time before the demand for online courses decreases. The key is to find what skill or specific knowledge you can share with your audience.

An example of a niche-based digital product built from firsthand experience is Ashley Keller. A mother of four, she was always frustrated by the lack of prenatal and postnatal workouts online. After becoming certified as a Personal Trainer and Prenatal & Postnatal Exercise Specialist, she crafted her own workout routines and created GlowBodyPT.

You don’t need a teaching degree to get started. If you know something that can actually help people, you can turn it into a course that earns you passive income while delivering real value.

🔗 Course distribution platforms

• E-commerce platforms like Sellfy for video lessons and downloads
• Course-building platforms
• Your own website with integrated course software

💲 Pricing range

• Short, skill-focused courses (30–60 minutes): $19–$49

For example, the Imperial Society of Teachers of Dancing sells short downloadable PDF tutorials priced at $10-20.

• Comprehensive courses (3–10+ hours, multi-module): $99–$499

For example, Ashley Keller’s “12-week Post Pregnancy plan” is priced at $130.

Online course selling tip

It took a couple of comments under one of Emma Chieppor’s TikTok videos, where people started telling her that they would pay her for Excel shortcut guides. That’s exactly why she decided to start creating and selling Excel guides to her audience.

So, if you have a certain skill that your customers can benefit from, consider turning it into a digital product. 

3. Templates and planners

Quick overview

• Profit margin: 70-90%
• Startup cost: $29–$100
• Market size:$100.2 billion globally
• Best for: Content creators, educators, coaches, and entrepreneurs seeking scalable, low-overhead products

Why I picked templates and planners

Digital templates are pre-designed files that you can customize with your own content, whether it is an Excel template, a Notion board, a digital planner, or a Canva template. 

Digital templates act as a creative shortcut of sorts that helps you get things done faster, without the stress of starting from scratch. It might sound silly, but digital templates are so versatile that everyone from creators to entrepreneurs uses them, which is exactly why they’re always in high demand.

Here’s a list of digital templates that sell really well:

• Resume and CV
• Notion boards
• Excel and Google Sheet spreadsheets
• Planner or journal templates
• Website and store themes
• Canva templates
• Social media post templates
• E-book or workbook templates

Aly of Neat Pages PH sells all sorts of digital templates on her Sellfy store. Her offerings range from Notion templates to Life Audit planners and budget spreadsheets.

Template distribution platforms

• E-commerce platforms like Sellfy
• Digital marketplaces
• Your own website with integrated download or payment software
• Your own blog or website with an integrated shopping cart functionality

Pricing range

• Simple templates (basic planners, or resumes): $5-$20
• Intermediate templates (multi-page planners, business kits, presentation decks): $15-$50

For example, Zara Simon-Ogan is selling her EfikZara’s Hircare Planner for $15. 

• Premium templates (customizable bundles, Notion boards, or niche-specific toolkits): $50-$200+

Digital template selling tip

Shay from The Pink Ink built her business around simple, purposeful planners just for busy moms. Here’s what she has to say:

“Focus on a clear purpose, keep your planner simple, and it will thrive with your target audience.”

4. Printables

Quick overview

• Profit margin: 70-90%
• Startup cost: $29–$100
• Market size: While precise stats aren’t available, on average, Sellfy creators sell about 32,000 printable products a year.
• Best for: Content creators, educators, coaches, and entrepreneurs seeking scalable, low-overhead products

Create an online store for your digital products

See how

Why I picked printables

Printable digital products are files your customers can download and print at home, like planners, worksheets, art prints, and more. Just as templates, they are a simple, low-hassle way for creators to turn ideas into products that keep earning passive income.

Printable digital products cover a huge range of possibilities, but here are the most popular types that consistently sell well:

• Planners and calendars
• Worksheets and activity sheets
• Art prints and wall decor 
• Budget and finance trackers 
• Meal planners and recipe cards 
• Checklists and to-do lists 
• Journals and guided notebooks
• Invitations and greeting cards

For example, Printable Treats uses Sellfy to sell anything from the Eiffel Tower to Christmas-themed printable clipart packs.

Printable Distribution platforms

• E-commerce platforms like Sellfy
• Marketplaces like Creative Fabrica
• Your own website or blog for direct-to-audience sales
• Creative marketplaces for niche printable products

Pricing range

• Simple items (single-page planners, coloring pages, bookmarks): $2–$8+
• Premium offerings (comprehensive planners, editable templates, bundles): $20–$50+
• Art prints (digital wall art, illustrations, quotes): $5–$50+

Printable downloads selling tip

Another great way to earn from printables is using Sellfy’s print-on-demand, so customers can order physical copies of your designs while you skip all the logistics and inventory troubles.

5. Digital art

Quick overview

• Profit margin: 70-90%
• Startup cost: $29-$80
• Market size: expected to reach $19 billion globally by 2033
• Best for: Visual artists, illustrators, designers, and content creators

Why I picked digital art

Digital products don’t have to be just about functionality. As a visual artist, designer, or content creator, you can turn your art into products that people are excited to buy online.

​​Here are a few common types of digital art you’ll see online:

• Digital illustrations & digital paintings: Hand-drawn using tools like Procreate, Fresco, or Adobe Photoshop.
• Photo-based art: Edits, collages, or manipulated photography that gives images a unique creative twist.
• Vector & pixel graphics: Everything from icons and UI elements to pixel art and retro-inspired assets.
• 3D renders & modeling: Scenes, characters, and products designed with Blender, Maya, or similar software.
• NFTs & crypto art: Digital collectibles or artworks tied to blockchain ownership.
• Printable art: Designed for physical use but delivered as downloadable files (think posters, planners, or invites).

Here are some real examples of success stories:

SilverLyons is a digital artist from California. She creates emotes and bit badges for Twitch streamers, some for sale and some as freebies.

Another great example is Kyle Martin, who teaches painting on YouTube while also turning his skills into income by selling original artwork through his Sellfy store.

Distribution platforms

• E-commerce platforms like Sellfy
• Marketplaces like ArtStation, or Creative Market
• Your own website or portfolio store
• Social platforms like Instagram or DeviantArt for promotion

Pricing range

• Entry-level printables and design assets (e.g., quote art, minimal designs, emotes, badges): $1-$5+
• Mid-tier items: $5+$50
• Digital art prints (single or small sets, quality visuals): $5-$100+

Digital art selling tip

Helen Brox is an illustrator, hand letterer, and mural painter, plus the co-founder of an illustration agency and gallery in Oslo.

She uses Sellfy’s print-on-demand to turn her digital art into posters, canvases, and more. She says that her art shouldn’t just live on an easel or a screen; it should also pay the bills.

6. Music and sound effects

Quick overview

• Profit margin: 70–90%
• Startup cost: $29–$500
• Market size: The global stock music market is projected to hit $58.81 billion by 2030
• Best for: Musicians, producers, podcasters, and content creators

Why I picked music and sound effects

From YouTubers and movie editors to game developers, everyone needs background tracks, sound effects, and audio cues to bring their work to life. If you’re a musician, beatmaker, or sound designer, selling audio files online is one of the most logical ways to monetize your talent. 

Music or sound effect digital products tend to really shine when you zero in on a niche audience.

An example of a fandom-driven sound effect business is Kiennen Schade, who monetizes his expertise by selling custom lightsaber sound fonts and related merchandise to Star Wars fans. He sells unique audio files and print-on-demand merchandise directly to Star Wars enthusiasts through his Sellfy store.

Plus, if people love your album, band, or podcast, chances are they’ll also want items that carry a piece of your art. With print-on-demand, you can sell branded merch directly from your Sellfy store and only pay for production once a sale comes in.

Distribution platforms for presets

• E-commerce platforms like Sellfy
• Stock music libraries
• Patreon or membership platforms for exclusive audio packs
• Your own website with an integrated player and download store

Pricing range

• Single sound effects: $2–$15

Take Kiennen Schade selling lightsaber sound effects for $11.50 a pop on Sellfy.

• Music loops or small packs: $15–$40

For example, one of Sellfy’s creators, TheNatan, sells VST Plugins and Beat pack bundles.

• Full albums, bundles, or commercial licenses: $50–$200+

Music and sound effect selling tip

Arnaud Krakowka, who sells drum tracks on Sellfy, highlights the importance of correct licensing of your work:

“If you want to release your song on platforms like YouTube, iTunes, or Spotify, you need to purchase a commercial or exclusive license. Once you’ve bought it, you keep all the revenue, no royalties owed.”

7. Sheet music

Quick overview

• Profit margin: 70–90%
• Startup cost: $29–$150
• Best for: Composers, independent musicians, arrangers, and music teachers with original pieces or arrangements to share

Why I picked sheet music

Selling digital sheet music has become an increasingly profitable niche as musicians shift to online content. These products are downloadable music scores (PDF sheets, sometimes with accompanying practice audio or MIDI) that help people learn and perform pieces faster. IMARC estimates the global digital music content market at $23.7B in 2024, projecting $48.6B by 2033.

More and more performers are willing to pay for instant access to quality sheet music instead of hunting for free tabs or scans. This creates a great opportunity for composers and educators to monetize their work. A prime example is Austin Farwell, who built an audience by writing short, emotionally precise pieces that traveled fast on TikTok and Instagram. As the popularity grew, one request kept coming up: the sheet music. Eventually, he stopped emailing PDFs and put the compositions up for sale on Sellfy instead.

Sheet music distribution platforms

• Digital e-сommerce platforms like Sellfy
• Creative marketplaces
• Your own website or portfolio site with integrated payment links for direct sale

Pricing range

• Single scores: ~$3–$8 per song/piece
• Bundles or songbooks: ~$15–$40 for multi-piece collections

8. Photography presets

Quick overview

• Profit margin: 70–90%
• Startup cost: $29–$100
• Market size: The stock photography industry is expected to surpass $9.3 billion by 2032
• Best for: Photographers, influencers, and content creators who want to monetize their editing style

Why I picked photography presets

Presets make editing faster, give your shots that signature look, and people can’t get enough of them. For photographers, they are one of the easiest digital products to sell. Once you create a set, you can sell it endlessly without additional effort.

All of this makes selling presets one of the easiest ways for photographers to earn passive income.

Here’s an example of a professional photography skill transformed into a scalable digital product:

Tobias Friedrich, a professional underwater photographer, shows an excellent example. He sells his custom Lightroom presets through his Sellfy store, successfully turning his editing workflow into a steady income stream.

Distribution platforms for presets

• E-commerce platforms like Sellfy
• Creative marketplaces
• Your own photography website or portfolio

Pricing range

• Starter packs with a handful of presets: $10–$25
• Niche or specialty packs: $30–$50
• Premium bundles (20+ presets with unique looks): $50–$150+

For example, a famous YouTube creator, Christian Mate Grab, offers a pack of 40+ presets for $20.

Photography presets selling tip

Tobias Friedrich shares his experience of selling his presets on Sellfy:

“When selling digital products like Lightroom presets, two things matter most: making sure your product works and choosing a platform that makes selling easy. That’s why I chose Sellfy, and I’ve been happy with it ever since.”

9. Stock photography

Against all odds, stock photography remains one of the most in-demand digital products.

Quick overview

• Profit margin: 70–90%
• Startup cost: $29–$100
• Market size: The stock photography industry is expected to surpass $9.3 billion by 2032
• Best for: Photographers, influencers, and content creators who want to monetize their editing style

Why I picked stock photography

Most creators, visual artists, and graphic designers can’t imagine their work without stock photography, which makes it a high-demand digital product. 

While selling stock photos on platforms like Shutterstock and Getty Images seems to make more sense, they take a big cut, set the rules, and your work often gets buried in the crowd. 

To make steady sales there, your photos have to truly stand out. That is why many photographers choose to sell their photos through their own storefront.

For example, photographer Kelly Prince-Wright takes this approach with curated photo packs built around specific moods and aesthetics.

Distribution platforms for presets

• E-сommerce platforms like Sellfy
• Marketplaces like Shutterstock, Adobe Stock, Getty Images
• Your own website or portfolio store

Pricing range

• Single stock photo: $5–$20
• Small themed bundles: $10–$50
• Premium collections or commercial licenses: $100–$300+

Stock photo selling tip

Here’s excellent advice I’ve come across in the Adobe Community discussion:

“Sell your photos on your own site or directly to agencies and designers, not for a dollar on stock platforms. Giving your best shots to Adobe or others for $1.29 undervalues your work and hurts photographers everywhere.”

10. Video Content, animations, and editing products

Quick overview

• Profit margin: 70–90%
• Startup cost: $50–$500 (depending on tools and plugins)
• Market size: The global video editing and animation software market is projected to surpass $4.78 billion by 2030.
• Best for: Filmmakers, YouTubers, animators, editors, and digital marketers.

Why I picked video content and editing products

Video is the most consumed form of online media, making it one of the most profitable digital product categories. Whether it’s social media reels, YouTube tutorials, or professional business ads, creators need tools that save them time and help them produce high-quality content. 

A great example of an in-demand digital video product today is LUTs (Look-Up Tables), which simplify color grading by applying cinematic looks with a single click.

Christian Maté Grab turned his passion for travel videos into a six-figure business by selling custom LUTs on Sellfy, giving filmmakers and photographers everywhere the tools to achieve his signature style.

Distribution platforms for presets

• E-сommerce platforms like Sellfy
• Creative marketplaces like Motion Array and Envato Elements
• Your own website or portfolio store.

Pricing range

• Single animations & overlays: $5–$20

Take Christian, who prices overlays at around $10. 

• Template packs or transitions: $30–$80

At the same time, he sells a master bundle for $69.

• Premium bundles (multi-asset collections): $100–$300+

Video selling tip

You’re not limited to selling products like LUTs or presets. For example, Sellfy allows you to sell VOD (Video on Demand) content, from tutorials to mini-documentaries. It’s another great way to turn your knowledge into products that keep earning long after release.

11. Digital services

🚀 Quick overview

• Profit margin: 50–80%
• Startup cost: $29–$200
• Market size: The global freelancing and digital services market is projected to surpass $500B by 2030
• Best for: Designers, consultants, coaches, marketers, developers, and creators with specialized skills

Create an online store for your digital products

See how

Why I picked digital services

Not every digital product has to be a download. Selling digital services gives creators a way to package their expertise and sell it as a product.

Here are some examples of popular digital services that sell well:

• Design services
• Coaching and consulting
• Content creation
• Tech & development
• Custom meal and workout plans
• Astrology charts
• Relocation advice

Selling services through a storefront keeps payments simple, protects your time, and positions you as a professional brand instead of just another freelancer. 

You can easily pair services with traditional digital products. Just like Medina and Mary of Coach Medina NYC, who show an excellent example of how you can pair coaching services with one-off digital products.

Distribution platforms for presets

• Digital eCommerce platforms like Sellfy
• Freelance platforms like Upwork
• Personal websites and portfolios

Pricing range

• Quick tasks or single sessions: $25–$150

For example, Coach Medina NYC offers an in-person coaching subscription for $100.

• Specialized packages: $200–$1,000
• Premium consulting or coaching: $1,000+

Digital services selling tip

Build trust by offering a free consultation or download in exchange for an email. With platforms like Sellfy, you can collect addresses and later send campaigns using the built-in email marketing tool.

12. Subscription products

Unlike one-off digital services, subscription products provide creators with a way to convert occasional buyers into long-term supporters.

Quick overview

• Profit margin: 70–90%
• Startup cost: $0–$200
• Market size: The global subscription market is projected to hit $2.3 trillion by 2028
• Best for: Creators who publish content regularly

💡 Why I picked subscription products

Subscriptions turn one-time buyers into long-term fans and help you build predictable, recurring revenue. This could be everything from exclusive tutorials and premium newsletters to workout plans or member-only resources.

For example, coach Charlie Caruso sells custom workout plans through his Sellfy store, but for people who want more hands-on support, he offers a 1:1 coaching subscription. It’s a simple way to give clients personalized guidance while building steady recurring income.

That ongoing relationship makes subscribers more engaged, more loyal, and often more valuable over time than one-off customers.

Distribution platforms for presets

• Digital e-сommerce platforms like Sellfy
• Membership platforms like Patreron
• Your own website with subscription plugins

Pricing range

• Entry-level memberships: $5–$15/month
• Premium subscriptions (fitness, business, coaching): $20–$100/month
• High-ticket access (exclusive communities, 1:1 coaching): $200+/month

Subscription product selling tip

The best thing about subscriptions is that you can easily pair them with simple downloads. Sellfy makes this process even easier, as you don’t have to integrate a subscription app into your Sellfy store, as everything is built in and ready to use.

13. Design assets and graphics

Quick overview

• Profit margin: 80–90%
• Startup cost: $29–$200
• Market size: The global design assets market is projected to hit $100.2 billion in 2025
• Best for: Graphic designers, illustrators, UI/UX creators, and content marketers

Why I picked design assets and graphics

Fonts, logos, icons, and UI kits are the building blocks of modern marketing. That place designs assets among one of the most reliable digital products you can sell.A single design asset product can generate hundreds of sales without additional effort.

An example of a collaborative digital asset business emerging from internal creative work is FGDesigners, a group of creators from Sweden. They started by making fonts, mockups, icons, and patterns for their own projects, then decided to turn that work into an online store.

Distribution platforms

• Digital e-сommerce platforms like Sellfy
• Creative marketplaces
• Personal websites or portfolios

Pricing range

• Small packs: $1–$20

MadMoneyBanks is a streamer and content creator selling logos and channel banner templates for $3-10 a piece.

• Medium bundles and premium assets: $20–$300+

Design asset selling tip

The world, or at least Reddit savants, doesn’t need another piece of generic content. Develop a unique style that lifts you above AI slop. 

14. Social media templates

Quick overview

• Profit margin: 80–95%
• Startup cost: $29–$100
• Best for: Content creators, social media managers, small brands, and digital marketers seeking fast, on-brand visuals

Why I picked social media templates

Pre-designed Canva layouts are versatile digital assets that thrive because they save time and keep branding consistent. These are ready-made Canva design layouts (for posts, Stories, carousels, etc.) that anyone can customize in minutes instead of designing from scratch. Devs says 220M+ people use Canva every month (and users have created 25B+ designs). 

For example, Sellfy store Blush Bloom Aesthetics sells the “Serene Aesthetic Instagram Canva Template” pack with 68 post templates and 68 matching story templates, all ready to edit.

Social media template distribution platforms

• Digital e-сommerce platforms like Sellfy
• Creative marketplaces
• Your own website or portfolio site with integrated payment links for direct sale

Pricing range

• Simple packs: ~$5–$15
• Full “feed” bundles ~$15–$50

15. Meal plans, recipes, and cookbooks

Quick overview

• Profit margin: 70–90%
• Startup cost: $29–$100
• Market size: The global design assets market is projected to hit $1,706.3 million by 2031
• Best for: Chefs, food bloggers, nutritionists

Why I picked meal plans, recipes, and cookbooks

Simple recipe bundles, cookbooks with a theme, or seasonal meal plans all appeal to people’s need for scrumptious, dependable, and simple meal ideas. Because you can make them once and sell them for a lifetime, they’re also ideal for passive income.

Here are some popular digital product examples related to food:

• Recipe e-books or cookbooks: Ashley Renee grew her audience by sharing trendy recipes, then turned that momentum into sales by offering a keto cookbook through her Sellfy store.
• Weekly/monthly meal plans: A holistic health coach, Tahlia Skye, is selling healthy recipe cookbooks on her Sellfy store.
• Custom or niche meal plans (e.g., athlete-focused, dietary-restriction-specific): Kyle Kuznik, a bodybuilder with 300K+ subscribers on Instagram, is selling custom bulking and cutting nutrition plans on his Sellfy store.

💲 Pricing range

• Single recipes or mini e-books: $5–$15
• Full cookbooks or multi-week meal plans: $20–$50
• Premium, customized plans (e.g., tailored diets): $50–$150+

Meal plan, recipe, and cookbook product selling tip

Organizing your products into clear categories and highlighting best-sellers can enhance the customer experience and boost your cookbook and recipe sales.

16. AI-generated content and tools

AI tools have unlocked a whole new world of digital product ideas.

Quick overview

• Profit margin: 80–95%
• Startup cost: $19-$50
• Best for: Writers, artists, designers, and creators curious about AI

Why I picked AI-generated content and tools

Whether it’s prompt engineering or AI-generated art, people are seeking ready-made, high-quality content. If you know how to craft unique AI visuals, you’re sitting on valuable digital assets.

Here are some popular formats that sell:

• ChatGPT Prompt Packs
• AI‑Generated Images
• Print‑on‑Demand Merch
• AI Prompt & Art Bundles

The best way to sell AI art is to choose a platform that lets you combine digital downloads and print-on-demand products in one store. It means that you can sell files and physical merch without extra tools or setup.

Distribution platforms

• Digital eCommerce platforms like Sellfy
• Creative marketplaces

Pricing range

Pricing depends on the type of product you’re looking to sell. Learn more about how to price digital products in this post. 

AI-related product selling tip

Focusing on genuine benefits for a particular niche rather than just the technology is a clever strategy for selling AI products. By being genuine and utilizing niche platforms like Reddit rather than general, generic pitches, you can gain people’s trust.

17. AI prompts

Quick overview

• Profit margin: 90–98%
• Startup cost: $29–$100
• Best for: Tech-savvy marketers, content creators, students, and educators who know how to craft effective AI prompts for specific tasks

Why I picked AI prompts

AI prompt packs have emerged as a hot new digital product category on the heels of generative AI’s popularity. Essentially, these are curated libraries of text prompts (often delivered as a PDF, Notion page, or DOC) designed to help people get better outputs from AI tools like ChatGPT. The potential audience for prompt packs is massive: Business Insider reports ChatGPT processes about 2.5B user messages per day, which signals a huge “prompt-as-a-product” audience.

By packaging up your expertise in “talking to AI,” you’re giving less techy users a shortcut to achieve great results without the trial and error. For example, ICC Digitale Store sells a “10 Prompts Pack: Detailed Buyer Profile Creation” as a lightweight prompt PDF for building a marketing persona quickly.

AI prompt distribution platforms

• Digital e-сommerce platforms like Sellfy
• General digital marketplaces
• Specialized AI prompt marketplaces

Pricing range

• Small prompt packs: ~$5–$15 for a focused set of prompts 
• Large prompt libraries: ~$15–$30+ for extensive or niche prompt collections 

18. PLR products

PLR (Private Label Rights) products are a quick way to start selling someone else’s digital goods as your own.

Quick overview

• Profit margin: 80–95%
• Startup cost: $100–$500
• Best for: Digital creators, influencers, nutritionists

Why I picked PLR products

PLR products are pre-made digital items that you can buy, rebrand, and resell as your own. They let you launch quickly without starting from scratch. 

You can customize them to match your brand by changing the cover, tweaking the text, or adding your logo. PLR is a great way to expand your catalog fast or test a new niche without spending too much time creating from the ground up.

Sellfy makes it easy to rebrand and resell PLR products with simple uploads and instant delivery. You get a professional storefront, built-in payment options, and full control over pricing so you keep more of the profit.

Creators often use these PLR assets as the building blocks of their digital store:

• E-books, guides, and printables
• Courses, tutorials, and ready-made learning packages
• Templates and spreadsheets
• Graphics, fonts, and visual assets for quick rebranding

Distribution platforms

• Digital e-сommerce platforms like Sellfy
• Creative marketplaces

Pricing range

Pricing depends on the type of PLR product and what you paid for it. A good rule of thumb is to aim for an 80-95% percent margin. That keeps your profits strong without pushing your price too high.

PLR product selling tip

A smart way to sell PLR products is to focus on a specific niche instead of trying to reach everyone. The more targeted you are, the less competition you face and the easier it is to stand out.

Create an online store for your digital products

See how

How to create and sell digital products

To create and effectively sell digital products, perform market research, validate product ideas, launch a store, and promote your products. 

It goes like this:

1. Create and validate your digital product

Perfect products are the ones that give you high margins, instant delivery, and zero inventory stress. Some common examples of digital items to sell include:

• PDFs, e-books, and guides
• Spreadsheets, Notion boards, and Canva templates
• Lightroom presets and digital planners
• Music packs, sound effects, and beats
• Online courses or coaching programs

In my experience working with creators, the biggest mistake I see is spending too much time and money on an idea before knowing if it even has a chance to succeed.

The key here is research and validation. You want to know there’s demand before you spend too much time creating.

Here are some ways to validate your idea:

• Study your competition. See what’s already working in your niche and look for gaps you can fill.
• Keyword research. Use keyword research tools like Semrush to see how many people are searching for your topic. This gives you an idea of demand and opportunity size.
• Identify your target audience. Knowing who you’re selling to makes it easier to create products and marketing that connect.
• Lean into your strengths. Think about what you’re already good at and build a product around that.
• Listen to your audience. Many successful creators simply paid attention to what their fans were asking for and built products around those requests.

Example

Emma was sharing her journey of learning advanced Excel on TikTok when one of her videos hit a million views. People started asking for shortcut guides, so she made them and turned that into a profitable digital product.

Her story shows why validation matters. Instead of guessing what might sell, she listened to her audience, spotted the demand, and built a product that people were already asking for.

2. Start an online store

Now that you’ve got your product ready, the next step is setting up a store so people can actually buy it. You’ll need an e-сommerce platform that makes it easy to create a store and sell digital products, without extra plugins or third-party tools.

With Sellfy, you can launch a full storefront in minutes without any coding or tech skills. You can sell digital products and even add physical goods like print-on-demand merch, all in one place.

Here’s how to get started:

1. Set up and customize your store. Use the Store Customizer or one of Sellfy’s pre-made themes to make your shop look professional. Add your logo, colors, and copy to make it feel like your brand.

2. Upload your products. Sellfy supports files up to 10 GB with unlimited bandwidth, so you can sell almost anything. Just add product images, write a description, and hit publish.

3. Set up payment methods. Before you can accept payments, connect your processors. Sellfy integrates with PayPal and Stripe, which cover most buyers worldwide.

4. Track your sales. Use Sellfy Analytics and download the Sellfy mobile app to monitor your store’s performance and get order notifications in real time.

3. Market your digital products

Once your product and store are ready, the next step is finding customers.

• Add your store link to social profiles. New followers almost always check your bio, so make sure your shop link is there. It’s one of the simplest ways to drive steady traffic from social media.

• Think like a fan. When I talked to a hair advocate and Sellfy creator, EfikZara, she stressed that the best marketing doesn’t feel forced. Show up authentically and share content people actually want to see.

• Show, don’t tell. Demonstrating how your product helps is more powerful than just asking people to buy. For example, Textile designer Linda Skuja grew her sales by celebrating customers on Instagram by sharing their photos, reviews, and posting appreciation content.

How to choose the best digital products to sell

To choose the best digital product to sell, you have to consider scalability, market demand, and competition. Picking a product that balances the needs of your customers and what you can produce gives you more chances to succeed. 

• Research market demand. Look at what’s trending in your niche on digital marketplaces or social media. If people are already buying similar courses, templates, or music tracks, that’s a good sign.
• Know your audience. Try to understand who you’re selling to. The best digital products solve a real pain point for a specific group. If your followers keep asking about a certain topic, that’s a clear sign you can turn it into a guide or online course.
• Keyword research. Use keyword research tools like Semrush to see how many people are searching for your topic. This gives you an idea of demand and opportunity size.
• Play to your strengths. Think about what you’re best at creating. Successful creators build products around their expertise. For example, a graphic designer can sell design templates or fonts, a skilled teacher can launch an online course, and a musician can offer stock audio or sample packs.
• Choose the right format. Some content works best as a video, while other topics fit perfectly into an e-book, template, or audio download. For example, teaching a complex skill is easier through a video course, whereas a planner or checklist works well as a printable PDF.
• Study your competition. See what’s already working in your niche and look for gaps you can fill. Just avoid jumping into a category that’s completely overdone.
• Lean into your strengths. Think about what you’re already good at and build a product around that. By focusing on what you excel at and enjoy, you’ll create high-quality products that stand out.
• Listen to your audience. Many successful creators simply paid attention to what their fans were asking for and built products around those requests. You can also run a quick poll or ask your community directly to find out what they need most. 

Ultimately, the best digital product to sell is one that meets a real demand, leverages your unique skills, and fits your audience’s needs in the right format. Evaluate your ideas against these criteria to find the best fit.

Tips for selling digital products

Creating a high-quality digital product is only step one. The real challenge is getting people to notice it, trust it, and buy it. 

Many creators overlook the built-in tools their e-сommerce platform provides, but that is where the real leverage is. Here are some of Sellfy’s best built-in tools that can help you sell more:

• Use discounts and urgency. A limited-time discount or countdown timer can nudge buyers to act now. Think holiday sales like BFCM or time-sensitive codes for early supporters.
• Leverage email marketing. Free products are powerful lead magnets. Trade a sample template, mini e-book, guide, or preset for an email address. Then use Sellfy’s built-in email marketing tool to create and send out marketing emails.
• Upsell and cross-sell. If someone buys a planner, offer them a discounted productivity guide. It improves the customer’s experience while adding to your revenue.
• Recover abandoned carts. A simple cart abandonment email can help you win back lost sales. Send a reminder within an hour, list the product left behind, and throw in a small discount or bonus.
• Show social proof. Share customer reviews, testimonials, or even photos on your store and social channels.
• Experiment with PWYW pricing. Let customers decide how much to pay after setting a minimum price to safeguard your profits. You can guide them toward higher-priced items by pairing this with smart upsells.

FAQ

What digital products are in demand?

Some of the most popular digital products include design assets, e-books, online courses, digital templates, planners, photography presets, software, plugins, and subscription offers. To give you an idea of the landscape, here’s how Sellfy creators were selling by category last year:

• Digital services: 25%
• Design assets and graphics: 21%
• Video content and animations: 16%
• e-books: 10%
• Online courses, tutorials, and guides: 10%
• Photography presets: 9%
• Music and sound effects: 5%
• Subscription products: 5%

What are the best digital product ideas?

Some of the best digital product ideas include:

• Design assets and templates
• E-books and guides
• Online courses and tutorials
• Photography presets and LUTs
• Video content, animations, and editing tools
• Music packs and sound effects
• Subscription products
• Digital services (coaching, consulting, custom work)

These products offer high margins, instant delivery, and can be sold repeatedly with no inventory.

What are examples of digital products?

• E-books and guides. From how-to manuals to niche expertise.
• Templates and planners. Notion boards, spreadsheets, and digital planners.
• Online courses and tutorials. Teaching skills in business, fitness, or creative fields.
• Photography presets and LUTs. To help achieve consistent, professional looks.
• Design assets. Fonts, icons, logos, and UI kits for businesses and brands.
• Music packs and sound effects. For videos, podcasts, and content creators.
• Subscription products. Ongoing access to exclusive content or coaching.
• Digital services: Coaching, consulting, or custom design work delivered online.

How to open an online store for digital products?

The easiest way is to use an all-in-one e-commerce platform like Sellfy. Here’s how to start an online store:

• Sign up and set up your store
• Customize your storefront with themes, logos, and colors
• Upload digital products 
• Connect payment methods like PayPal or Stripe
• Track performance with built-in analytics and the mobile app

How to make digital products?

You must first validate your idea using keyword research, audience feedback, or competitor analysis before you can produce a digital product. Choose a format, such as an e-book, template, course, or video, and use Canva, Notion, Photoshop, or AI software to create it.

How to price digital products?

When pricing digital products, think about the value you’re giving customers, what competitors charge, and your own costs. Decide whether a one-time fee or subscription makes more sense. Many products sell in the $5 to $10 range, but plenty of successful creators price higher. If you’re unsure, start at a price that covers your expenses and leaves room for profit.