Pay What You Want: Increase Your Sales and Revenue with This New Pricing Structure

By Hristina Satalova read
03 Jun, 2016

Sellfy is announcing something very special today. At first, it might sound like a crazy new pricing structure, that nobody in their right mind would use. Yet it really works.

Sellfy Tip
As of today, users on all plans can use pay-what-you-want pricing (PWYW). However, please note that PWYW pricing only works with digital and physical products.

Introducing Pay What You Want

pwyw pricing fonts

When you first hear the words “pay what you want” you probably think that buyers can pay whatever they like. Or even not pay you at all. Yet with Sellfy pay what you want feature, you can be sure that every purchase will bring in some revenue.

Imagine that your product is priced at $5+ and has pay what you want pricing enabled. Potential buyers won’t be able to offer less than $5, yet if the product is really valuable to them, they can offer the price above that.

Why would I use pay what you want?

For two main reasons:

  1. it removes the barrier of entry. Yes, your fans in Eastern Europe might still think that $10 for an ebook is too much.
  2. it removes the upper limit of contributions. Let your fans name a fair price and see how it can transform your business.

How do I start using pay what you want?

It’s very simple to set up for both new and old products. Just flip the switch on product edit page and enter the minimum price. This price will be shown as default suggested price buyer can enter to purchase your products.

Over to you

If you never considered using pay what you want pricing, I encourage you to try it with some of your products. Pick something that is relatively cheap or free and see how it works for you. I think the results might surprise you.

Hristina is Customer Success Manager at Sellfy. She is enthusiastic about bringing people together and helping others succeed in their entrepreneurial endeavors.