BSCOM 324 Week 5 Emotion in Advertising Part III

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 BSCOM 324 Week 5 Emotion in Advertising Part III

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.

Finalize the Learning Team Paper and Presentation.




Analyze peer-reviewed articles related to emotion-based persuasive advertising and content analysis.


Write a 1,050- to 1,400-word paper by addressing the following: 




What theories have been used in peer-reviewed research when investigating emotion-based persuasive messages?


What has peer-reviewed research revealed about the implications of emotion-based persuasive messages?


What type of research methods have been used in peer-reviewed research related to emotion-based persuasive advertising? Why do you believe these research methods were chosen?


What are the advantages and disadvantages of using content analysis for emotion-based persuasive messages in online advertising?


Where did your team members agree and disagree on coding and analysis, and why?


What final conclusions and implications would you draw about your content analysis findings?


What additional specific research questions and hypotheses might you propose to uncover what you do not know about emotion-based persuasive messages in online advertising?




Reference at least three peer-reviewed sources per team member in your research for this assignment.

Present the results of your research to the following requirements: 10 x 5 x 10 (No more than 10 Microsoft® PowerPoint® slides, with no more than five lines per slide and 10 words per line). This also includes a summary slide.




For Local Campus students, these are oral presentations accompanied by Microsoft®PowerPoint® presentations.


For Online and Directed Study students, these are Microsoft® PowerPoint®presentations with notes.


Format your assignment and all sources according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.