BUS 475 Week 4 Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan

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BUS 475 Week
4 Business Model and Strategic Plan Part III: Balanced Scorecard and
Communication Plan


Identify key trends, assumptions, and risks in
the context of your final business model.

Develop the strategic objectives for your new
division of the existing business in a balanced scorecard format in the context
of key trends, assumptions, and risks.The strategic objectives are measures of
attaining your vision and mission. As you develop them, consider the vision,
mission, and values for your business and the outcomes of your SWOTT analysis
and supply chain analysis.

Consider the following four quadrants of the
balanced scorecard when developing your strategic objectives:

  • Shareholder
    Value or Financial Perspective, includes strategic objectives in areas
    such as:

    • Market share

    • Revenues and costs

    • Profitability

    • Competitive position

  • Customer
    Value Perspective, includes strategic objectives in areas such as:

    • Customer retention or turnover

    • Customer satisfaction

    • Customer value

  • Process or
    Internal Operations Perspective, includes strategic objectives in areas
    such as:

    • Measure of process performance

    • Productivity or productivity improvement

    • Operations metrics

    • Impact of change on the organization

  • Learning and
    Growth (Employee) Perspective, includes strategic objectives in areas
    such as:

    • Employee satisfaction

    • Employee turnover or retention

    • Level of organizational capability

    • Nature of organizational culture or climate

    • Technological innovation

Develop at
least three strategic objectives for each of the four balanced scorecard areas
identified (Financial, Customer, Process, Learning and Growth). Your objectives
should be selected, in part, based on an evaluation of a number of potential
alternatives to the issues and/or opportunities identified in the SWOTT
Analysis paper and table you completed in Week 3.

Base your solutions on a ranking of alternative
solutions that includes an identification of potential risks and mitigation
plans, and a stakeholder analysis that includes mitigation and contingency
strategies. You should also incorporate the ethical implications of your
solutions into your selection.

  • For
    each strategic objective, develop a metric and target using a
    balanced scorecard format. (For example, a strategic objective in the
    shareholder or Financial Perspective is to increase market share. A metric
    to actually measure this strategic objective of market share increase
    is, "The percentage of increase in market share." The
    target is the specific number to be achieved in a particular time period.
    The target for the metric of "Increase market share" could be
    "Increase market share by 2% for each of the next 3 years" of an
    increase of 2% per year for 3 years.)

Outline a brief communication plan discussing
how you will communicate the company's strategic objectives that includes the

  • Define the

  • Define the

  • Identify the
    channel(s) of communication and why you selected that channel.

Write a 1,050- to 1,400-word strategic
objectives summary.  Include your balanced scorecard and its impact on all
stakeholders, and the communication plan.


Format paper
consistent with APA guidelines.

Click the Assignment Files tab to submit your