MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies

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 MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies
 

Review Ch. 2 of Marketing.

Consider the following as you read:

 

 

 

In what ways does the SWOTT analysis help in the strategic marketing process?