How Facebook Advertising Benefits Your Business
Facebook Advertising Benefits
SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1!
It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster than your sales.
Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with well-optimized and researched AdWords.
Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-so-subtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC!
Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords tired, irritating banner ads (traditionally low converters for over a decade). (You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use Facebook Ads.)
Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)