Email Writing Secrets

Table of Contents  


1.0 Introducing Email Marketing  4 1.1 Email Marketing Today  1.2 Writing Powerful Emails – How Vital Is It?  
2.0 Before Getting Started on Your First Email Writing  2.1 The Single Most Important Purpose of Your Email  2.2 What You Need to Know Before Writing Your Email 2.3 Tools You Strictly Must Have  10  2.4 Different Types of Promo Emails You Can Write 
3.0 Writing Your Email Subject Line  3.1 The Purpose of Your Subject Line 
3.2 What Makes an Attention­Grabbing Subject Line?  3.3 Examples of Powerful Subject Lines that Work  
4.0 Writing Your Email’s Body
4.1 Making Your Opening Email Catchy 4.2 Writing the Body of Your Email Copy
4.3 Important Tips on Getting Your Email Read
4.4 Moving Your Reader to Take Action
4.5 How to Write Powerful P.S.es  
5.0 In Closing
5.1 Common Mistakes People Make when Writing Promo Emails 5.2 More Tips on Getting Your Email Read & Followed Through


Introducing Email Marketing
Email Marketing Today
Since that fateful day in late November or early December of 1971 when
Ray Tomlinson sent the first email using a ARPANET (the predecessor of what we know as the Internet today), email has changed...a lot.
The email that Ray Tomlinson sent was sent to himself. It has been
reported that the message was “QWERTYUIOP” but he says that it was more likely to have been ‘testing 1 2 3 4”. It might have been the first email sent and possibly the last one that wasn’t a marketing email. J
Not really, of course but email is the primary communication choice of
individuals and businesses world wide.It became too popular for its own good. Everybody who had anything at all to sell or any message they wanted to promote discoved mass marketing email. Soon inboxes all over the world were overflowing with unsolicited marketing emails which came to be called SPAM. In 2003 the problem of SPAM had become so big and so intrusive that the Congress of the Untied States passed the CAN­SPAM Act.