Basic SEO Explained

Table of contents
Chapter 1 – Why Use Search Engine Optimization? 5
Chapter 2 – The Basic Link Structure of a Site 11
Chapter 3 – Effective Use of Keywords for SEO 15
Chapter 4 – How to Determine the Keywords for Your Site 17
Chapter 5 – What is Search Engine Friendly Content? 20
Chapter 6 – How Do Backlinks Help with SEO? 23

In this book, we will look at what Search Engine Optimization (SEO) is, and the ways in which it can be used. Through this book, we will provide you with the basics on using Search Engine Optimization in order to improve traffic flow to your site. By many people, SEO is considered to be a part of search engine marketing. It is often used when people are describing a process for improving the amount of traffic that goes to a website from various different search engines. Many site owners will engage in using SEO in an attempt to obtain qualified visitors to their
site. The quality of these visitors will often be measured by what specific
keywords they are using in order to reach the desired result they want, such as making a purchase, or it could just viewing or downloading a particular page on that site. It may be that the visitor just requests some further information, or they sign up to a newsletter.