COM-263-0500 Topic 4 Benchmark – Culture and Perception Final Draft



In 1,000-1,250 words, complete the following:

1.     Describe the cultural identity of a particular cultural group and how the culture’s identity is represented symbolically in the culture’s communication patterns, values, language, architecture, pastimes, art, relational roles, societal systems, behaviors, etc. (Comp 2.1 Interpret the meaning of symbols across cultures.).

2.     Compare and contrast symbolic representations of a particular cultural group via media channels in that culture, in the U.S. media, and academic research findings.

3.     Evaluate the role of mass media channels in intercultural communication. What impact do mass media have on intercultural perceptions and interactions?

4.     Project must have a minimum of five scholarly sources.

Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

 You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.

All B.A. in Communication majors should save the final version of this assignment with edits that incorporate faculty feedback after grading. Students should also save the assignment directions. COM-490: Communication Capstone will require students to prepare a portfolio that showcases their work in the program. Please save this assignment in multiple locations. See the "Communication Professional Portfolio Guide" under course materials for further instructions. 

Benchmark Information

This benchmark assignment assesses the following programmatic competencies and professional standards:

Comp 2.1 Interpret cultural symbols.