BUS 317 Week 3 Discussion 2 Creative Strategy and Execution in Advertising

Creative Strategy and Execution in Advertising. 1st Post Due by Day 3. The most effective advertisements begin with a creative strategy. To develop a creative strategy, many advertisers use the Creative Pyramid as a guide. For this discussion, review Chapter 8 of the textbook and address the following:

Describe the creative pyramid and each of its five levels.
Explain how the creative pyramid is related to the advertising pyramid.
Locate an example of a still-image advertisement (e.g., a billboard, magazine advertisement, social media
advertisement, etc.) that exhibits the principles of the creative pyramid. Include the advertisement in your post as either a link or an attachment. (Remember to create a reference entry and cite the source for the advertisement you select.)

Describe where the elements of the creative pyramid are used in the advertisement, referring to Exhibit 9- 2 (p. 233) for an example.
Your initial post must be a minimum of 300 words and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.

Guided Response: Review the posts from your peers and respond to at least three. In each response, compare and contrast your peer’s example with your own, noting any specific elements of art and design they share. Your responses should each be 100 to 150 words.