Product Marketing -Select a company from this Web site:

Assignment Details

Assignment Description

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday. NOTE: All submission posting times are based on midnight Central Time.

Product Marketing

Select a company from this Web site: Choose 1 product from this company that you plan to market throughout this session.

Primary Task Response:Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Briefly describe and discuss your selected product with your colleagues. Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing—product, price, place, and promotion—to differentiate or stand out among its competitors in the marketplace.

Discuss the following points:
  • What 1 or 2 marketing P (product, price, place, promotion) differentiators do you see based on your product versus its competitors in its industry?
  • Suggest 1 way to improve on making this product stand out among its competitors.