CGD 218 Week 5 Final Project: Using Visuals to Communicate a Message

Visual media can
have a significant impact on how effectively a message is communicated.
Appropriate and strategic visuals can inspire the audience, lend clarity to a
message, and, in general, say things that words alone cannot. 

Throughout this course, you decided on a message
to communicate, determined the most effective platform or medium for that
message, and selected the most appropriate visuals to support the message. For
the Final Project, you will use a minimum of three different types of appropriate
media to deliver your intended message. Note that if you did not create the
visual, you must include a reference for the visual(s) contained in the

For this project, use the concepts you’ve
learned in this course to effectively apply visuals to a business-related
message. Below, you will find just a few examples of how visuals can be
utilized to communicate a message in the business setting. Feel free to use any
of the examples listed below, or if you choose to select examples not included
on the list, be sure to request instructor approval prior to completing the
Final Project.


Examples of Business

How Each Example Might Look
for Your Assignment

Presentation on department

PowerPoint slides with visuals
such as video clips, images, and charts and associated speech in the
Speaker’s Notes section at the bottom..

Print advertisement for your own

Word document or PDF version of an
advertisement, complete with appropriate image(s), embedded (or links to)
video clips, composition, typography, and company logo and website.

Training materials on your job

Word document or PDF version of
job instructions using typography, composition, and relevant images and video
to promote clarity.

Company website

Word document, PowerPoint, or PDF
mock-up that illustrates what you would want your website to look like.
Complete with appropriate images, effective composition and color usage,
company logo, video clips, and shapes representing where the buttons would

Your Final Project must contain aspects of each element discussed in the course
as it applies to your example communication piece. It must use appropriate
typefaces, deliver a clear message, and have clear brand identity. It must also
use an appropriate composition of graphics, photos, video, or other visual
media. In addition to the text, your paper must contain a minimum of five
scholarly sources, two of which must be from the Ashford University Library. 

In your five- to seven-page paper (not including the title and reference pages
or the three visual media examples), be sure to address the following: 


Discuss the rationale behind
choosing each of the three media elements and support your discussion with
concepts from the course material.


Explain why the media elements
contained in your Final Project deliver the message you intended to


Describe the intent of the message.


Apply a minimum of five concepts
from the course material to support your choice of media elements. For example
you may use concepts such as visual literacy, perception, visual marketing,
storytelling, design, branding, social media, communication theories, or any of
the other concepts presented during the course. Be sure to discuss the
relationship of the concepts to the media elements that you have chosen.


Writing the Final Paper

The Paper:


Must be five to seven double-spaced
pages in length (not including the title and reference pages or the three
visual media examples) and formatted according to APA style as outlined in the
approved APA style guide. Title page, reference page, and any exhibits or
appendices are not counted in the paper length.


Must include a cover page that


Title of paper


Student's name


Course name and number


Instructor’s name


Date submitted


Must include a title page and an


Must include an introductory
paragraph with a succinct thesis statement.


Must address the topic of the paper
with critical thought.


Must conclude with a restatement of
the thesis and a conclusion paragraph.


Must use
a minimum of five scholarly in addition to the text, two of which must be from
the Ashford University Library.


Must use APA style to document all


Must include a reference page that
includes the scholarly sources that you relied upon in constructing your paper
per APA guidelines.


Must be written in the third person.

Carefully review the Grading Rubric for the
criteria that will be used to evaluate your assignment.
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