Assignment 2: Place (Distribution Strategy) and Promotion.DOCX

Assignment 2: Place (Distribution Strategy) and Promotion

Assignment 2: Place (Distribution Strategy) and Promotion


Assignment 2: Place (Distribution Strategy) and Promotion

Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise and complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.



This assignment represents Section 4 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4– Place & Promotion (Module 4).

Section 4 – Place & Promotion (Module 4)

Distribution ChannelsLength & Width
Direct & Indirect
Vertical & Horizontal Channel Conflict
PromotionCommunication Process & Tools
Product Life Cycle
Push vs. Pull
You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion (Module 4). 



Relate all responses using the WBC scenario and the product you have selected to market in Module 1. 



Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.
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