Managerial Marketing BUS 620
In this essay I will identify marketing issues insurance firms face when selling life insurance policiesby reviewing;customer value, customers needs vs. wants, and long-term customer retention.Additionally, adverse impacts on exchange relationship will be identified in regards to marketing unwilling or hesitantcustomers. Moreover, suggestive methodology will be given throughout tohelp insurance firmseffectively approach such an uncertain customer/firm exchange relationship. To gain a proper customer base,an insurance firm must first design theright marketing method.
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