Expert Paper - When Cliff Richards

Expert Paper - When Cliff Richards

You’ll find your case study assignments in the textbook,
Psychology and Your Life.
Read the following case studies in your textbook and answer
the questions in your text:
1. Case Study 1: “The Case of the Manager Who Doubled
Productivity,” page 195
2. Case Study 2: “The Case of Mike and Marty Scanlon, the
Unlikely Twins,” page 383
Process
Your assignment must include
1. A cover sheet
2. The answers to both Case Study 1 and Case Study 2
written in complete sentences
You’ll find your case study assignments in the textbook,
Psychology and Your Life.
Read the following case studies in your textbook and answer the questions in your text:
1. Case Study 1: “The Case of the Manager Who Doubled Productivity,” page 195
2. Case Study 2: “The Case of Mike and Marty Scanlon, the
Unlikely Twins,” page 383.
Instructions: Create a cover sheet( leave it black), format use times new roman 12 point, double space, set margins at standard 1 inch on all sides.
1. The case of the manager who doubled productivity.
When Cliff Richards took over as the new department manager, he discovered that the existing staff was unusually inefficient and unproductive. Cliff learned that the previous manager often critized and chided staff members for every little mistake until many of the best people had left, and the rest felt demoralized. Cliff resolved not to critize or punish staff members unless it was absolutely necessary, Instead, he frequently complimented them whenever they did a good job. He set daily production goals for them, and every Friday afternoon he bought lunch for all staff members who met their goals every day that week. Moreover, Cliff randomly conducted spot checks on what staff members were doing, and if he found them hard at work, he would give them small rewards such as extra break and time. Within three months, productivity in Cliff's department nearly doubled. It became the most efficient department in the company.
1. How did Cliff take advantage of principles of operant conditioning to modify his staff's behavior?
2. Why did Cliff's predecessor's strategy of punishing undesirable behavior not work very well? Even if punishment and reinforcement strategies were equally at controlling behavior, why would reinforcement remain preferable?
3. How did Cliff make use of partial reinforcement schedules? What kind of schedules did he use?
4. How could Cliff use his technique to train his staff to complete a complex new task that they had never done before?
5. How did Cliff make use of principles of cognitive learning theory to improve his staff's productivity even further?

 
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