MKT 421 Week 4 Blue Ocean Strategy Paper

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MKT 421 Week 4 Blue Ocean Strategy
Paper

Instructions

Write a 700- to 1,050-word paper that describes the importance
of blue ocean strategy and identifies a product or service that would be
considered a blue ocean move. Include the following:

§  A
description of blue ocean strategy and its importance

§  A product
or service that might be considered a blue ocean move and why

§  An
alternative red ocean move for the same product or service along with the pros
and cons of that strategy

Format your paper consistent with APA guidelines.
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