BUS 620 Week 6 Final Paper.DOCX

BUS 620 Week 6 Final Paper

Focus of the Paper

Develop a 12 page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

  • Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis). 

  • Develop an organizational mission statement, and forecast performance goals using your situational analysis. 

  • Design a marketing strategy based upon your objectives. 

  • Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting. 

  • Develop a written summary and specific recommendations for the implementation of your plan. 


Writing the Paper


  • Must be 12  double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style. 

  • Must include a title page with the following: 

  • Title of paper 

  • Student’s name 

  • Course name and number 

  • Instructor’s name 

  • Date submitted 


Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least four scholarly sources, in addition to the text.

Must document all sources in APA style

Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.
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