MKT-607 Marketing Management –Topic 2 DQ1

MKT-607 Marketing Management –Topic 2 DQ1


Based on what you have learned about market research so far, how does what you will be doing in the simulation fit into the market research process? How will you approach market research and continuous improvement? Consider the initial market research data you purchased, the test market in Quarter 3, and your ongoing use of research data.
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