Six Elements of Modern Marketing Guide and Worksheets

Are you a marketing professional who spends valuable time reinventing your marketing campaign planning process?

Where do you spend your planning time? Have you found a consistent and repeatable process to ensure successful outcomes?

Learn why you need these worksheets and this guide at

Marketing plans shouldn't be frustrating. The “Six Elements of Modern Marketing” guide features an overview of the six elements of modern marketing campaigns:

  • Motive (the why behind the campaign);

  • Message (the story and call to action);

  • Market (your intended audience);

  • Mediums (how you will communicate);

  • Methods (the platforms and touch points of distribution); and

  • Means (the cost in time, personnel, and finances).

This deluxe edition features printable versions of our Marketing Strategy Planner and the Marketing Matrix Grid, with case studies and examples showing how to use both.

What you learn will guide you to create your first marketing matrix with our marketing campaign worksheets.

Download today to begin to integrate your campaigns for comprehensive marketing communications.
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