MKT 421 Week 4 Blue Ocean Strategy Paper

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MKT 421 Week 4 Blue Ocean Strategy Paper

Blue Ocean Strategy Paper

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

• A description of blue ocean strategy and its importance

• A product or service that might be considered a blue ocean move and why

• An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Format your paper consistent with APA guidelines.
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