MKT 438 Week 3 Part II: Public Relations Campaign

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 MKT 438 Week 3 Part II: Public Relations Campaign

Resources: The Practice of Public Relations, textbook, University Library, Internet

Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:




List objectives for the Public Relations Campaign.


Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.


Write a media release and create a media distribution list for the media release.


Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper. 




Event planning


Open house


Press conference


Community event




Corporate newsletter–internal or external


Direct mail


Internet or intranet


Promotional items








Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
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