MKT 438 Week 3 Part II: Public Relations Campaign

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 MKT 438 Week 3 Part II: Public Relations Campaign
 

Resources: The Practice of Public Relations, textbook, University Library, Internet

Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

 

 

 

List objectives for the Public Relations Campaign.
 

 

Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.
 

 

Write a media release and create a media distribution list for the media release.
 

 

Develop a tactical plan utilizing at least five of the following public relations tools and identify which tool(s) will be used to communicate to which publics and why. This section can be submitted as a chart within the paper. 

 

 

 

Event planning
 

 

Open house
 

 

Press conference
 

 

Community event
 

 

Sponsorship
 

 

Corporate newsletter–internal or external
 

 

Direct mail
 

 

Internet or intranet
 

 

Promotional items
 

 

Promotions–sweepstakes
 

 

Spokesperson
 

 

 
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
 
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