MKT 421 Entire Course

Entire Course Link

https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 MKT/421

 MARKETING

 

The Latest Version A+ Study Guide

 

**********************************************

MKT 421 Entire Course Link

https://uopcourses.com/category/mkt-421/

**********************************************

 

 

MKT 421 Week 1 Elevator Pitch
 

Create a 700-word elevator pitch that includes the following:

 

 

 

Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.
 

 

Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 1 Product Advantage, Differentiation and Target Market
 

Create a 800 to 900 word paper that includes the following:

 

 

 

Based on the chapter readings, describe competitive advantage and differentiation along with target market and customer wants/needs.
 

 

Summarize a product that you constantly use, what makes the product unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.
 

 

Identify two to three products you would consider purchasing for your parents or grandparents, (your target market and how these products can fulfill their needs/wants), and how you think the product will benefit them.
 

 

Format your assignment consistent with APA guidelines.

Include at least three references, at least one of which must come from the University Library and another from the weekly chapter readings.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 1 Summary Assignment
 

Week 1 Summary Assignment

Please copy/paste all questions below into your message and type your responses under each question separately.

 

 

 

Identify one of the illustrations from this past week’s e-text chapter readings and include the figure/table identifier (Figure X.Y) and title along with the page number if possible. Describe how this illustration improved your knowledge of the learning objectives for week 1.
 

 

Identify one of the non-chapter, reserved reading articles from the learning activity and describe how this activity could be used within your required individual assignment for week 1.
 

 

Identify information from a week 1 chapter power point slides and describe how the informatoin that may support your individual assignment or align with the week 1 learning objectives. Be sure to incldue chapter and slide number within your response.
 

 

Format your assignment consistent with APA guidelines.

Reference at least 3 resources from the week 1 learning activities.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 2 Elements of a Marketing Plan Report
 

Watch the video case study “Geek Squad: A New Business for a New Environment.”

Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.

Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

 

 

 

Explain what the specific key environmental forces are that created an opportunity for your company.
 

 

Identify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
 

 

Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
 

 

Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
 

 

Analyze what lessons you might learn from the Geek Squad case study.
 

 

Include at least three references, at least one of which must come from the University Library and another from the weekly chapter readings.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 2 Summary Assignment
 

Weekly Summary

Please copy/paste all questions below into your posting and type your responses under each question separately.

 

 

 

Identify between 3 to 5 slides from the week 2 chapter publisher’s Powerpoint presentation and describe how the contents maybe used within one of the individual or team assignments.  Include chapter of slides, title of the slide and slide number in your responses.
 

 

Select one of the following required or recommended week 2 learning activities and summarize what you knew already related to the topic, what you learned by reviewing the activity and how you may use the knowledge gained to support your individual or team assignments based on one or more of these topics:
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
Consumer Decision Making Styles in Retailing: Evolution of Mindsets and Psychological Impacts
 
Edit Consumer Decision Making Styles in Retailing: Evolution of Mindsets and Psychological Impacts
Delete Consumer Decision Making Styles in Retailing: Evolution of Mindsets and Psychological Impacts
 
Marketing: Market Segmentation
 
Edit Marketing: Market Segmentation
Delete Marketing: Market Segmentation
 
Choice, Happiness, and Spaghetti Sauce
 
 
 
 

 

 

 

Download the Week 2 Positional/Perceptual Map and Gap Analysis template. View the perceptual map and gap analysis worksheets, then describe how these maybe used to support current or future individual or team assignments.
 

 

 

 

 

MKT 421 Week 3 Strategy and Positioning Analysis Part 1
 

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product before beginning this project. (Do Not Select a Service).

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

 

 

 

Describe the organization’s background, industry, and product. (Include SIC – Standard Industry Code)
 

 

Describe, in detail, the product based on features and benefits.
 

 

Prepare the SWOTT analysis (must include use of the template provided for SWOTT analysis) of the organization and offering.
 

 

Explain a competitive analysis of the organization and offering.
 

 

Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
 

 

Identify the needs that cause your target market to buy.
 

 

Create a written positioning statement that identifies: 

 

 

 

Your organization’s product
 

 

Your target market
 

 

How your product solves the target market’s needs
 

 

What makes your organization different from its competition
 

 

 
 

 

Develop a perceptual positioning map based on 4 attributes (not 2 attributes – use intructor spreadsheet template Week 2 Positional/Perceptual Map and Gap Analysis template provided in week 2)
 

 

Include:

 

 

 

At least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
 

 

Appendix page with with the following:
 

 

›Team Member Name

›Task Assigned

›Task Completed

Issues or Concerns (use None if there is no issues)

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 3 Strategy and Positioning Paper
 

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Complete the following assignment using the “Strategy and Positioning Paper” template.

Write a 1,750- to 2,100-word paper explaining the following headings:

 

 

 

An overview of the organization
 

 

A detailed description of the product or service
 

 

A SWOT analysis of the organization and offering
 

 

A competitive analysis of the organization and offering
 

 

A detailed description of your target market (including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment)
 

 

Needs that cause your target market to buy
 

 

A written positioning statement that identifies: 

 

 

 

Your organization’s product/service
 

 

Your target market
 

 

How your product solves the target market’s needs
 

 

What makes your organization different from its competition
 

 

 
 

 

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Positioning Presentation
 

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation (use Perceptual Map template provided) and include detailed speaker notes based on the following:

 

 

 

Develop a Intoductory, Agenda and Summary slides.
 

 

Explain the target market and audience (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
 

 

Include a completed Perceptual map.
 

 

Explain the Map placement.
 

 

Identify your references (not part of slide count).
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Positioning & Market Research Presentation
 

Select a company one with which you are familiar. Your company has decided to launch a new product/service. Identify the key attributes for your chosen product, and complete the following:

 

 

 

Describe your target market & its’ purchasing pattern.
 

 

Identify trends.
 

 

Create and describe a new product which would appeal to your market.
 

 

Recommend the best methods of conducting marketing research.
 

 

Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
 

 

Suggest the differentiation strategy for your company to undertake to encourage their target market to choose them over other competitors.
 

 

Prepare and explain a perceptual map for your chosen product/brand, using a minimum of three competitors. Rank each product/brand on the selected variables based on how they are positioned in the consumers’ minds. Explain briefly why you placed each competitor on its particular spot on the map.
 

 

Create a 10 minute Microsoft® PowerPoint® presentation on the company selected above and include the following:

 

 

 

Summary slide
 

 

Your company/key product(s)
 

 

Target market & its’ purchasing pattern
 

 

Trends
 

 

Suggested differentiation strategy
 

 

Perceptual map
 

 

References
 

 

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 3 Summary Assignment
 

Week 3 Summary

 

 

 

Identify at least one slide from each of the week 3 chapter publisher’s Powerpoint presentation and describe how the contents maybe used within one of the individual or team assignments. Include chapter, title of the slide and slide number in your responses.
 

 

Select one of the following videos related to the this week learning activities, after reviewing the video, describe what you learned by reviewing the video and how you may use the knowledge gained to support your team assignments.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Building Brand Awareness or Pricing the Product or Service
 

 

 

 

Download the Week 3 Product Life Cycle guidelines. Review the various slides and identify at least 2 slides and how they maybe modified to support your individual or team assignment.
 

 

What are the 3 things you learned from completing the PowerPoint 2013 Essential Training activity.
 

 

 

 

 

MKT 421 Week 4 Strategy and Positioning Analysis Part 2
 

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:

 

 

 

Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
 

 

Explain how the packaging and labeling you will use for your product will add value.
 

 

Analyze the appropriate pricing strategy for your product and the price you will set at launch.
 

 

Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
 

 

Include:

 

 

 

At least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
 

 

Appendix page with with the following:
 

 

›Team Member Name

›Task Assigned

›Task Completed

Issues or Concerns (use None if there is no issues)

Format your assignment consistent with APA guidelines

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 4 Marketing Research Report (1)
 

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

 

 

 

Choose the target market for your product, and describe your target market in detail.
 

 

Create a new product that would appeal to your market.
 

 

Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
 

 

Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
 

 

Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 4 Marketing Research Report (2)
 

Use the same company from your Week 2 and Week 3 assignment.

Your company has decided to launch a new line of products.

Create a 15 to 25 slide presentation as a report and include the following information:

 

 

 

Choose the target market for your product, and describe your target market in detail.
 

 

Create a new product that would appeal to your market.
 

 

Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
 

 

Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
 

 

Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
 

 

Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
 

 

Explain how the packaging and labeling you will use for your product will add value.
 

 

Analyze the appropriate pricing strategy for your product and the price you will set at launch.
 

 

Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
 

 

Include bullets, images/illustrations within the slides along with speaker notes with details that are supported by “quoted” cited and referenced information from the chapter readings.
 

 

Include at least 3 resources with at least one must be the textbook, one from the University of Phoenix library, and one from another week 4 learning activity.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 4 Summary Assignment

 

Mkt 421 Weekly 4 Summary
 

 

2. Based the week 4 learning activities, review one of the week 4 video learning activities below and describe in 2 paragraphs on how the related to one or more of the learning objectives and lessons learned might be used in supporting your assignments.
 

Videos:

–          Mobile Marketing – video

–          Digital Marketing Strategies – video

–          Content Marketing – video

 

Learning Objective

o    4.1 Examine how channels of distribution efficiently deliver a product into the hands of the consumer.

o    4.2 Compare brick-and-mortar vs. online retail strategies.

o    4.3 Compare the advantages and disadvantages of the following promotional methods: mass marketing, direct marketing, personal selling, public relations, and digital marketing.

 

 

 

MKT 421 Week 5 Promotional Strategy Presentation
 

Prepare a 20 to 25-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers along with individual assignments.

Include the following in the presentation:

 

 

 

Identify your target audience (demographic, geographic, psychographic and buyer behavior) along with the target market for your product.
 

 

Describe the 4 P’s based on the marketing mix for your product. 

 

 

 

Include table on how each of 4 P’s may change per stage of the Product Life Cycle
 

 

 
 

 

Position your product based on competitive analysis by including perceptual mapping and gap analysis.
 

 

Explain your promotional strategy for your product.
 

 

Include how you will use at least three of the following elements: 

 

 

 

Advertising
 

 

Public relations
 

 

Digital marketing, including social media
 

 

Sales promotion
 

 

Direct marketing
 

 

Event marketing
 

 

Outdoor
 

 

 
 

 

Develop an initial budget for your plan.
 

 

Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
 

 

Provide justification for your choices.
 

 

Explain the evaluation and control methods you will use to measure the success of your plan.
 

 

Review the Mkt421 Marketing Plan provided and include insight into any topics not outlined above to ensure a complete plan is presented.
 

 

Include:

 

 

 

At least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
 

 

Appendix slide with with the following:
 

 

›Team Member Name

›Task Assigned

›Task Completed

Issues or Concerns (use None if there is no issues)

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 5 Team Evaluation (only week 5)
 

 

Marketing Key Learnings and Insights
 

Complete the confidential Learning Team Evaluation by following the guidelines within the document found in the library tab, learning team tool kit (top right side) or the attached template provided. To earn a full 3 points, all sections must be fully completed, i.e. do not copy/paste one student’s evaluation for all remaining members (1 point) and all team members responses must be 3 or greater (2 points) for a total of 3 points. The evaluation should consider students reflecting back for each team members support from week 2 through 6 assignments. The consensus from your team members evaluations based on your contribution to the team assignments may impact your individual final team paper points. Submit the complated evaluation based on the template provided in the library learning team took kit as an individual assignment.

 

 

MKT 421 Week 5 Summary Assignment

Mkt 421 Weekly 4 Summary

Please respond to each of the following topics:

 

 

 

Three key learnings you will use from this course.
 

 

 

 

 

 

How the course has enhanced your understanding of organizational marketing.
 

 

 

 

 

 

What aspirations do you have going forward to get involved with marketing related career opportunities within your current company. Be specific about the type of marketing tasks related to developing a marketing plan such as working in the area of
 

 

– promotions

– product development

– channel management

– sales

– other…
Powered by