COM 295 Week 2 Knowledge Check

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COM 295 Week 2 Knowledge Check

The material presented below is not meant to be a comprehensive list of all you need to know in the content area. Rather it is a starting point for building your knowledge and skills. Additional study materials are recommended in each area below to help you master the material.

Personalized Study Guide Results:

Score: 15 / 15

Concepts Mastery Questions

Electronic media for business communication 100% • 1

• 2• 3

Creating content for online business communication 100% • 4

• 5• 6

Planning business messages 100% • 7

• 8• 9

Writing business messages 100% • 10

• 11

• 12

Completing business messages 100% • 13

• 14

• 15

Concept: Electronic media for business communication

Mastery : 100% Questions : • 1

• 2• 3

Materials on the concept:

• Crafting Messages for Electronic Media

• Instant Messaging and Text Messaging

• Community Participation Websites

• Podcasting

1.

As the communications manager for your company, you need to identify a tool that employees can use to communicate with each other quickly and informally and that can indicate whether a particular employee is busy or available for communication. Which of the following tools would you pick?

• A.

Blogging

• B.

Instant messaging

• C.

Microblogging

• D.

Podcasting

2.

Januz is a language researcher who wants to collect and analyze traditional songs, rhymes, and stories from a variety of cultures for a research project. He posts a request for information on a website, and visitors from around the world share their stories for his project. Which of the following is Januz using?

• A.

A group buying site

• B.

A content recommendation site

• C.

A social bookmarking site

• D.

A crowdsourcing site

3.

What is the process of recording audio or video files and distributing them online known as?

• A.

Blogging

• B.

Podcasting

• C.

Microblogging

• D.

Crowdsourcing

Concept: Creating content for online business communication

Mastery : 100% Questions : • 4

• 5• 6

Materials on the concept:

• Compositional Modes for Electronic Media

• Crafting Messages for Electronic Media

• Instant Messaging and Text Messaging

• Adapting the Three-Step Process for Successful Podcasting

4.

What would you include at the beginning of an article as a concise version that provides readers with all the main points and skips over details?

• A.

A narrative

• B.

An orientation

• C.

A summary

• D.

A teaser

5.

You notice that employees in your company tend to waste time when using the company’s instant messaging system. What would you advise them to do to make instant messaging more efficient and effective for organizational communication?

• A.

Save time by carrying on multiple conversations at once.

• B.

Keep yourself available at all times.

• C.

Skip over the proofreading task.

• D.

Minimize the number of individual messages required.

6.

Brian runs a music blog on which he posts podcasts of different music artists discussing their newest album releases. If he wants to effectively adapt the three-step writing process to his podcast, what will he do during the completing stage?

• A.

Incorporate the steering devices that audiences rely on.

• B.

Think through his speaking notes before recording them.

• C.

Delete previews, transitions, and reviews from the podcast.

• D.

Create a list of possible topics the podcasts could cover.

Concept: Planning business messages

Mastery : 100% Questions : • 7

• 8• 9

Materials on the concept:

• Planning Business Messages

• Defining Your Main Idea

• Outlining Your Content

7.

Marco needs to write an article for a magazine. While he has a main idea and a theme in mind, he is not sure how to clearly organize large amounts of information. He decides to record himself describing out loud what he intends to write and repeat the process until he has narrowed down and tightened the message. What technique is Marco employing?

• A.

Question-and-answer chain

• B.

Brainstorming

• C.

Storyteller’s tour

• D.

The journalistic approach

8.

A graphic technique used to develop and construct content by starting with a main idea then branching out to connect other related ideas is known as what?

• A.

Mind mapping

• B.

Brainstorming

• C.

Storyteller’s tour

• D.

The journalistic approach



9.

Farah, a biologist at a local university, is giving a lecture on a hard-to-understand subject. What guideline should Farah follow to better define the scope of her message and heighten audience receptivity?

• A.

Cover the topic in detail and avoid omitting any information.

• B.

List 20 or 30 supporting points.

• C.

Group supporting points under major headings.

• D.

Include all related ideas that connect to the main topic.

Concept: Writing business messages

Mastery : 100% Questions : • 10

• 11

• 12

Materials on the concept:

• Writing Business Messages

• Using Bias-Free Language

• Selecting the Active or Passive Voice

• Using Technology to Compose and Shape Your Messages

10.

Your friend asks you how to avoid using biased language in a report on her company’s branding strategies. What would your advice be?

• A.

Use man-made instead of artificial.

• B.

Avoid any terms that refer to ethnicity or age.

• C.

Replace actor with actress when referring to women professionals.

• D.

Avoid terms such as woman doctor when mentioning occupations.

11.

When might you prefer using the active voice over the passive voice in business communication?

• A.

To address a problem without assigning blame to an individual

• B.

To convey a message objectively

• C.

To avoid attracting attention to those involved

• D.

To make your writing more direct and personal

12.

What term is used to refer to a standard block of text that is reused in multiple documents?

• A.

Boilerplate

• B.

Pull quote

• C.

Header

• D.

Style sheet

Concept: Completing business messages

Materials on the concept:

• Using Lists to Clarify and Emphasize

• Completing Business Messages

• Margins and Justification

• Using Technology to Produce Your Message

13.

Identify the sentence that is NOT in parallel form.

• A.

Creating schedules and to mentor people are the main parts of the job description.

• B.

To improve productivity we need to eliminate waste and streamline processes.

• C.

Reviewing documents after writing ensures accuracy and consistency.

• D.

We’re the top seller in the Mexican and Brazilian markets.

14.

For what reason would an editor of a political newsmagazine choose to use justified type?

• A.

Producing large gaps between words on the page

• B.

Creating a less formal and more contemporary look

• C.

Avoiding hyphenation of the words at the end of lines

• D.

Allowing more text to fit in a given space

15.

What are lines of text or graphics that are repeated at the top of every page in a document?

• A.

Titles

• B.

Footers

• C.

Headers

• D.

Subheads
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