MKT 421 Week 4 Summary Assignment

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 MKT 421 Week 4 Summary Assignment


Mkt 421 Weekly 4 Summary


2. Based the week 4 learning activities, review one of the week 4 video learning activities below and describe in 2 paragraphs on how the related to one or more of the learning objectives and lessons learned might be used in supporting your assignments.


–          Mobile Marketing – video

–          Digital Marketing Strategies – video

–          Content Marketing – video


Learning Objective

o    4.1 Examine how channels of distribution efficiently deliver a product into the hands of the consumer.

o    4.2 Compare brick-and-mortar vs. online retail strategies.

o    4.3 Compare the advantages and disadvantages of the following promotional methods: mass marketing, direct marketing, personal selling, public relations, and digital marketing.

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