BRM 353 Week 1 Loyal Customer Worksheet Complete the Loyal Customer Worksheet. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet. Loyal Customer Worksheet
Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines.
1. Complete the following chart in 90- to 175- words:
Why was this brand selected?
2. Identify the four components of brand position:
3. Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
4. Evaluate brand equity in 90- to 175- words.
5. Identify current challenges and opportunities for the brand:
6. Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
7. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.