BRM 353 Week 1 Loyal Customer Worksheet

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https://uopcourses.com/category/brm-353/
 


BRM 353 Week 1 Loyal Customer Worksheet
Complete the Loyal Customer Worksheet.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the worksheet.
Loyal Customer Worksheet
 
Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).
Cite all outside sources according to APA formatting guidelines.
 
1.     Complete the following chart in 90- to 175- words:
 




 
Brand


 




Why was this brand selected?
 


 




2.     Identify the four components of brand position:
 




1


 




2


 




3


 




4


 




 
3.     Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
 
4.     Evaluate brand equity in 90- to 175- words.
 
5.     Identify current challenges and opportunities for the brand:
 




Challenges


Opportunities




 


 




 
6.     Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
 
7.      Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.
 




Product


Brand




 


 



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