COM 295 Week 3 Knowledge Check

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COM 295 Week 3 Knowledge Check

Instructions

 



1.

Which of the following statements
is true about primary research?

·        
A.

Primary research refers to the
analysis of data collected by others outside an organization.

·        
B.

Primary research provides
feedback directly related to an organization and its needs. 

·        
C.

Primary research is less
time-consuming and economical to carry out than secondary research.

·        
D.

Primary research is free from
biases toward preexisting opinions and beliefs.





2.

Which of the following terms best
describes the process that involves the analysis of data collected by others
with no direction from you or members of your organization?

·        
A.

Strategic maneuvering

·        
B.

Delphi method

·        
C.

Value chain analysis

·        
D.

Secondary research





3.

Which of the following is of the
least importance when analyzing data?

·        
A.

Understanding database design

·        
B.

Using statistical software over
spreadsheet software

·        
C.

Analyzing data with colleagues in
a group

·        
D.

Focusing on issues that are
tangential to key research problems.





4.

Which of the following raises the
credibility of a report?

·        
A.

Stating the business problem at
the end of the report

·        
B.

Presenting arguments that are
open to interpretation

·        
C.

Dealing with predictions and the
cause-effect statements carefully.

·        
D.

Shielding the urgency of the
problem.





5.

Which of the following is an
advantage of documenting your research sources?

·        
A.

It makes your report easy to
navigate.

·        
B.

It allows decision makers to
judge the quality of your data.

·        
C.

It decreases the size of your
report.

·        
D.

It helps establish the purpose
and value of the report.





6.

What does it mean to demonstrate
originality in thought when using secondary research to develop reports?

·        
A.

To combine information from your
various sources in novel and insightful ways.

·        
B.

To use indirect quotations when
the quotation contains a particularly compelling combination of words.

·        
C.

To raise the credibility of your
report by carefully dealing with cause-effect statements.

·        
D.

To provide citations to indicate
the information you have drawn from other sources.



Concept: PURPOSES OF BUSINESS DOCUMENTS




Mastery


100%


Questions


·        
7




Materials on the concept


  • Short and Long Reports

  • Insert Charts and Tables to Draw
    Attention to Your Key Points

  • Use Preview Statements to Frame
    Your Messages and Accentuate Takeaway Messages

  • Proposals and Business Plans

  • Designing Your Reports to Help
    Decision Makers



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7.

Which of the following
demonstrates originality in thought when using secondary research to develop
reports?

·        
A.

Citing all your research sources

·        
B.

Generating your own conclusions
and recommendations

·        
C.

Using the most current
documentation guidelines

·        
D.

Adopting a methodical and
skeptical approach to decision making



Concept: DEVELOPING PERSUASIVE MESSAGES




Mastery


100%


Questions


·        
8
·        
9
·        
10




Materials on the concept


  • Understand Your Audience

  • Develop Your Ideas

  • Apply the Personal Touch

  • Use Action-Oriented and Lively
    Language

  • Write with Confidence



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8.

Which of the following is true of
persuasive messages?

·        
A.

The vast majority of business
messages are persuasive messages

·        
B.

Persuasive messages do not need
any prior planning

·        
C.

Persuasive messages are very
similar to messages that express appreciation

·        
D.

Persuasive messages require a
message structure that reduces resistance





9.

Which of the following is the
first step in the planning process for writing persuasive messages?

·        
A.

Conducting the FAIR test for the
message

·        
B.

Analyzing the audience

·        
C.

Setting up the message structure

·        
D.

Developing ideas





10.

Which of the following is true
about understanding your audience?

·        
A.

It is necessary to understand the
values of your audience but not their needs.

·        
B.

To understand your audience, ask
as few questions as possible to avoid annoying them.

·        
C.

The process of understanding your
audience should be started after developing the persuasive message.

·        
D.

It is important to consider the
psychological principles that impact people's decisions.

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