BSCOM 324 Week 2 Emotion in Advertising, Part I

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BSCOM 324 Week 2 Emotion in Advertising, Part I

Refer to the University of Phoenix Material: Learning Team Final Project document for instructions on completing your Learning Team final project assignment. The Learning Team Final Project includes deliverables in Weeks 2 and 3, as well as the final project due in Week 5.

Complete the Week 2 assignment, Emotion in Advertising, Part I.

Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising.

Complete the following as a team:




Develop a research question and hypothesis to assess the effect of using emotion as a persuasive tool in advertising.


Clearly explain how you are able to answer this question through completing a content analysis of media advertising.


Define and locate advertising content to be analyzed in a content analysis.


Provide images or links to the “universe” of content. (Minimum: Five online advertising content per team member).


Collaborate as a team and complete a 5- to 7-slide Microsoft® PowerPoint® presentation summarizing your team’s findings on emotional appeals in advertising.

Submit your presentation with the following information:




Research question and hypothesis


Definition of the content to be analyzed


Sample of the universe of content (at least one advertisement from each person’s sampling)


Format your assignment and all sources according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.
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