MKT 440 Week 4 Digital Marketing Plan – Part II

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 MKT 440 Week 4 Digital Marketing Plan – Part II

Use the product and organization you identified in your Week 3 Digital Marketing Plan – Part I Paper.

Write a 1,050- to 1,400-word paper that does the following:




Identifies the primary objectives you wish to accomplish with your digital marketing plan in the form of the following:









Measurable quantity


Time frame





Describes the online product strategies that will make the offering unique


Outlines the online pricing strategy for the offering


Identifies the primary online distribution channels that will be used to sell the product and how these match with your personas developed in the previous paper


Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.
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