MKT 421 Week 5 Promotional Strategy Presentation

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 MKT 421 Week 5 Promotional Strategy Presentation

Prepare a 15- to 20 minute Microsoft® PowerPoint® pitching of your marketing plan .

Include the following in the presentation:




Environmental scan analysis


Description of target market


Product/service attributes and positioning




Place Strategy


Price Strategy


Explain your promotional strategy for your product or service.


Promotional strategy which Includes at least three of the following elements: 






Personal sales


Public relations


Digital marketing, including social media


Sales promotion


Direct marketing


Event marketing




Develop an initial budget for your plan.


Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.


Provide justification for your choices.


Explain the evaluation and control methods you will use to measure the success of your plan.


Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

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