MKT 445 Week 5 Sales Relationship Paper

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MKT 445 Entire Course Link
https://uopcourses.com/category/mkt-445/
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MKT 445 Week 5 Sales Relationship Paper

Resources: Electronic
Reserve Readings, Internet, University Library

Research three
articles on the customer to sales relationship.

Write a
1,050- to 1,400-word paper in which you compare and contrast the cost of
customer retention versus customer acquisition. Explain the different types of
relationships for business-to-business and business-to-consumer in the presale
and postsale in terms of the decision to buy and customer retention.

Format your
paper consistent with APA guidelines.

Click the
Assignment Files tab to submit your assignment.
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