HRM533 Assignment 1 Geico Case Study

Government Employees Insurance Company mostly known to the nation as Geico and is one of three largest automobile insurers in the United States. Founded in 1936 by Leo Goodwin, he thought it would be a good idea to show how much he appreciated our armed forces and government employeesby offering the most affordable insurance options to also include special discounts and service options; but today Geico has been serving all consumers and has been known to be one of the most successful companies in the nation. Geico has sustained his credibility by building on its ingenuity, perseverance, innovation, resilience and hard, honest work. However, after the change in management and the passing of the Goodwin’s, something else died along with its founder and revenue hit an incredible low and although service offices were now available for walk in customers and even drive thru claims offices were being established,
Powered by