HCS 490 Week 4 Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon. 
Choose 1 of the following initiatives:
 
• Health spa launching a new weight loss treatment
 
• Insurance company launching a new medical product for the exchange
 
• Hospital system launching a new diabetes program
 
• Medical device manufacturer launching a new metal alloy prosthesis
 
• Select your own company and product with approval from your instructor
 
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:
 
• Differentiate between the types of communication that could be used when marketing to different generations.
 
• Describe how you will use an integrated campaign to reach your target audience.
 
• Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.
 
Format your assignment according to APA guidelines.
 
Cite 3 peer-reviewed, scholarly, or similar references.
 
Click the Assignment Files tab to submit your assignment.
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