MKT 500 Week 4 Assignment 2 - Marketing Products (P&G in India)

Continuing to build your marketing
plan, this assignment focuses on your product and service.. Remember from the
Assignment Overview that your product must also have a service component


Write a four to five (4-5) page
paper in which you:


  1. Discuss the type of product the company will offer and
    identify its primary characteristics.


  1. Discuss the service component of the product and how it
    will be used to enhance the product.


  1. Explain how the product could be expanded to a product
    line, and the depth and breadth of the line.


  1. Determine how the core business may change in response
    to industry or market changes.


  1. Support your marketing plan with at least two (2)
    reference sources that discuss the nature of the product.


Your assignment must follow these
formatting requirements:


  • Be typed, double spaced, using Times New Roman font
    (size 12), with one-inch margins on all sides; citations and references
    must follow APA or school-specific format. Check with your professor for
    any additional instructions.


  • Include a cover page containing the title of the
    assignment, the student s name, the professor s name, the course title,
    and the date. The cover page and the reference page are not included in
    the required assignment page length.


The specific course learning
outcomes associated with this assignment are:


  1. Examine the different types of products in the
    marketing exchange process and create dynamic strategies for competing.


  1. Use technology and information resources to research
    issues in marketing management.


  1. Write clearly and concisely about marketing management
    using proper writing mechanics.

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